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Yahoo Loses Industry Vet to MediaBank

Written on: April 2nd 2008
Author: Editor

ADOTAS – MediaBank today officially confirmed swirling rumors that Yahooer Greg Koerner jumped ship to join its company. Koerner will be responsible for advertiser and agency partnerships at MediaBank, a provider of integrated procurement technology and advanced analytics to the interactive advertising industry. “Greg is an advertising veteran and understands what [...] more...

Donovan Accuses Starcom of Nabbing Trade Secrets

Written on: February 18th 2008
Author: Editor

ADOTAS — Donovan Data Systems Inc., which provides the software used by most media-buying firms, has accused former customer Starcom MediaVest Group, Inc., of stealing trade secrets, The Wall Street Journal reports. The software and technology supplier allows media buyers to book advertising time, make sure the ads run, send bills [...] more...

Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...