mediabank



Media Consolidation Is Revolutionizing Marketing

Written on
December 9th 2013
Author
Jeremy Bloom

ADOTAS — In early October, Nissan announced that it had signed a new three-year contract with Omnicom Group, which will launch a new global agency unit to centralize all its marketing. This was a very smart move by Nissan, a big win for Omnicom and substantiating news for anyone who ... more...

MediaBank Launches Trading Desk Platform

Written on
January 4th 2012
Author
Brian LaRue

ADOTAS – Multichannel technology provider MediaBank announced recently it’s created a trading desk platform for ad agencies. With this trading desk capability, which the company is presenting as a white-label package that agencies can customize to suit their own needs, agencies will be able to buy media in real time ... more...

MediaOcean: So Wrong, Yet So Right!

Written on
September 29th 2011
Author
Chris O'Hara

ADOTAS - A “platform” is a system that can be programmed and therefore customized by outside developers — users — and in that way, adapted to countless needs and niches that the platform’s original developers could not have possibly contemplated, much less had time to accommodate. – Marc Andreessen, 2007 Last ... more...

Media-Buying System Rivals DDS and MediaBank Shack Up

Written on
September 26th 2011
Author
Gavin Dunaway

ADOTAS – After so much barking and hissing, don’t they look cute together? Multichannel campaign management technology provider Donavan Data Systems has merged with startup rival MediaBank to form a new company called MediaOcean. Together, the two companies will provide the media buying systems — which include integrations with data providers, exchanges, DSPs, ... more...

Quick Hits: Big Fuel, OTA, MediaBank and More

Written on
June 6th 2011
Author
Gavin Dunaway

ADOTAS – Social marketer Big Fuel has acquired marketing content developer Apex Exposure. All six employees are coming to Big Fuel, cofounders Ben Luntz and Josh Scheiner becoming group directors of the Distribution Group. Following the big Epsilon breach, the Online Trust Alliance reported that 84% of the Internet retail 100 have adopted email ... more...

Coremetrics Examines Lifecycles Through Analytics

Written on
May 3rd 2011
Author
Gavin Dunaway

ADOTAS – First off, Coremetrics Lifecycle is not a piece of exercise equipment. Executives will only laugh if you ask to try it out during your next spin class. The latest tool from IBM’s cloud-based analytics division uses those handy-dandy analytics to study customer buying patterns from conversion to retention, promising insight ... more...

MediaBank Buoys Agency Systems and Marketplace With AdBuyer Acquisition

Written on
April 28th 2011
Author
Gavin Dunaway

ADOTAS – “They are the incumbent, we’re the disruptor,” MediaBank CEO Bill Wise tells Nicholas Carlson at Business Insider while announcing the acquisition of DSP AdBuyer. “They” would be Donovan Data Systems, chief supplier of multi-channel – online and offline – media-buying tools for agencies for the last four decades or so. MediaBank is ... more...

Quick Hits: Active International Employs MediaBank, Compete Partners With Omniture

Written on
March 4th 2010
Author
Gavin Dunaway

ADOTAS – Corporate trade firm Active International has named MediaBank, provider of integrated procurement technology and advanced analytics software for advertising agencies, it’s software source for media buying, tracking and reporting. After a year of consideration, the honchos at Active decided MediaBank’s O|X and A|X Suites would be the best-suited ... more...

MediaBank CEO: We Are “Future-Proof”

Written on
October 20th 2008
Author
Kathleen

ADOTAS EXCLUSIVE — MediaBank is a firm looking to revolutionize the media buying industry with its cross-platform technology. CEO Brad Keywell spoke to ADOTAS about the origins of the company, the economy and the team that makes Media Bank tick. ADOTAS: I understand you have been working on MediaBank for about ... more...

Yahoo Loses Industry Vet to MediaBank

Written on
April 2nd 2008
Author
Sarah Novotny

ADOTAS – MediaBank today officially confirmed swirling rumors that Yahooer Greg Koerner jumped ship to join its company. Koerner will be responsible for advertiser and agency partnerships at MediaBank, a provider of integrated procurement technology and advanced analytics to the interactive advertising industry. “Greg is an advertising veteran and understands what ... more...