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Quick Hits: Active International Employs MediaBank, Compete Partners With Omniture

Written on
March 4th 2010
Author
Gavin Dunaway

ADOTAS – Corporate trade firm Active International has named MediaBank, provider of integrated procurement technology and advanced analytics software for advertising agencies, it’s software source for media buying, tracking and reporting. After a year of consideration, the honchos at Active decided MediaBank’s O|X and A|X Suites would be the best-suited [...] more...

MediaBank CEO: We Are “Future-Proof”

Written on
October 20th 2008
Author
Kathleen

ADOTAS EXCLUSIVE — MediaBank is a firm looking to revolutionize the media buying industry with its cross-platform technology. CEO Brad Keywell spoke to ADOTAS about the origins of the company, the economy and the team that makes Media Bank tick. ADOTAS: I understand you have been working on MediaBank for about [...] more...

Yahoo Loses Industry Vet to MediaBank

Written on
April 2nd 2008
Author
Sarah Novotny

ADOTAS – MediaBank today officially confirmed swirling rumors that Yahooer Greg Koerner jumped ship to join its company. Koerner will be responsible for advertiser and agency partnerships at MediaBank, a provider of integrated procurement technology and advanced analytics to the interactive advertising industry. “Greg is an advertising veteran and understands what [...] more...

Donovan Accuses Starcom of Nabbing Trade Secrets

Written on
February 18th 2008
Author
Sarah Novotny

ADOTAS — Donovan Data Systems Inc., which provides the software used by most media-buying firms, has accused former customer Starcom MediaVest Group, Inc., of stealing trade secrets, The Wall Street Journal reports. The software and technology supplier allows media buyers to book advertising time, make sure the ads run, send bills [...] more...



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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...


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