mediabank
MediaBank Launches Trading Desk Platform
ADOTAS – Multichannel technology provider MediaBank announced recently it’s created a trading desk platform for ad agencies. With this trading desk capability, which the company is presenting as a white-label package that agencies can customize to suit their own needs, agencies will be able to buy media in real time [...] more...
MediaOcean: So Wrong, Yet So Right!
ADOTAS - A “platform” is a system that can be programmed and therefore customized by outside developers — users — and in that way, adapted to countless needs and niches that the platform’s original developers could not have possibly contemplated, much less had time to accommodate. – Marc Andreessen, 2007 Last [...] more...
Media-Buying System Rivals DDS and MediaBank Shack Up
ADOTAS – After so much barking and hissing, don’t they look cute together? Multichannel campaign management technology provider Donavan Data Systems has merged with startup rival MediaBank to form a new company called MediaOcean. Together, the two companies will provide the media buying systems — which include integrations with data providers, exchanges, DSPs, [...] more...
Quick Hits: Big Fuel, OTA, MediaBank and More
ADOTAS – Social marketer Big Fuel has acquired marketing content developer Apex Exposure. All six employees are coming to Big Fuel, cofounders Ben Luntz and Josh Scheiner becoming group directors of the Distribution Group. Following the big Epsilon breach, the Online Trust Alliance reported that 84% of the Internet retail 100 have adopted email [...] more...
Coremetrics Examines Lifecycles Through Analytics
ADOTAS – First off, Coremetrics Lifecycle is not a piece of exercise equipment. Executives will only laugh if you ask to try it out during your next spin class. The latest tool from IBM’s cloud-based analytics division uses those handy-dandy analytics to study customer buying patterns from conversion to retention, promising insight [...] more...
MediaBank Buoys Agency Systems and Marketplace With AdBuyer Acquisition
ADOTAS – “They are the incumbent, we’re the disruptor,” MediaBank CEO Bill Wise tells Nicholas Carlson at Business Insider while announcing the acquisition of DSP AdBuyer. “They” would be Donovan Data Systems, chief supplier of multi-channel – online and offline – media-buying tools for agencies for the last four decades or so. MediaBank is [...] more...
Quick Hits: Active International Employs MediaBank, Compete Partners With Omniture
ADOTAS – Corporate trade firm Active International has named MediaBank, provider of integrated procurement technology and advanced analytics software for advertising agencies, it’s software source for media buying, tracking and reporting. After a year of consideration, the honchos at Active decided MediaBank’s O|X and A|X Suites would be the best-suited [...] more...
MediaBank CEO: We Are “Future-Proof”
ADOTAS EXCLUSIVE — MediaBank is a firm looking to revolutionize the media buying industry with its cross-platform technology. CEO Brad Keywell spoke to ADOTAS about the origins of the company, the economy and the team that makes Media Bank tick. ADOTAS: I understand you have been working on MediaBank for about [...] more...
Yahoo Loses Industry Vet to MediaBank
ADOTAS – MediaBank today officially confirmed swirling rumors that Yahooer Greg Koerner jumped ship to join its company. Koerner will be responsible for advertiser and agency partnerships at MediaBank, a provider of integrated procurement technology and advanced analytics to the interactive advertising industry. “Greg is an advertising veteran and understands what [...] more...
Donovan Accuses Starcom of Nabbing Trade Secrets
ADOTAS — Donovan Data Systems Inc., which provides the software used by most media-buying firms, has accused former customer Starcom MediaVest Group, Inc., of stealing trade secrets, The Wall Street Journal reports. The software and technology supplier allows media buyers to book advertising time, make sure the ads run, send bills [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
- Video from the Westchester Digital Summit May 17th 2013 ADOTAS – The first-ever Westchester Digital Summit was held on May [...] more »
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013 ADOTAS — Strong marketing strategies attract attention and build the [...] more »
- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
- Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
-
Loading ...
Reader Favorites
Classifieds
- Print and Web Manager
- SEO Marketing PPC Specialist
- Marketing Summer Internship at Clean-Tech Educatio
- Service Line Manager - Digital Media
- SEO / SEM Specialist
Recent Comments
- Backlinks uk: Within search engine optimisation (SEO), one way links reference hyper-links aiming to a distinct Website
- energy-physics: Media.net is a fantastic ad program. But now a days I cant customize their ads.
- Today’s Burning Question: Impact of Google I/O Announcements? – Adotas | Social Media Strategy Plan: [...] Permalink [...]
- Today’s Burning Question: Impact of Google I/O Announcements?: [...] “What will be the impact of the big announcements coming out of this week’s
