media_buying_planning
Hong Kong Media Buying Service Opens New York Branch
China New Media Advertising, an online and print media advertising buying service based out of Hong Kong, announced the opening of its New York office today. A limited liability company, CNMA is owned by IMS Companies. With access to 150 websites and 75 print business publications, CNMA will provide access to its [...] more...
The Online Radio Daze: Identifying the Media Exchange Methods for Your Online/Offline Station
Depending on your perspective, the expanding roster of companies using the Internet to sell various forms of media is either blood-pumping exciting or brain-scrambling confusing. For me, there’s never been a better time to be in radio. But then, I’m not the one who has to sort through [...] more...
Media Groups Gearing Up for 2007 Mobile Marketing Boom
With 2007 mere days days, MySpace and MTV Networks have been gearing up for the potential mobile marketing boom with several new offerings for its users. The content and services being offered through the two outlets include a deal between News Corp-owned MySpace and Cingular, which will allow the [...] more...
The Integration Initiative: Special Ops Media Gives Entertainment Marketing a Full-Service Facelift
While numerous verticals have recently made surprisingly successful transitions from traditional to interactive marketing—automotive and sports to name a few—it is the entertainment arena that has always remained on the cutting edge. From record labels promoting artists to a studio peddling the latest blockbuster or indie darling, the arts & [...] more...
The Convergence Conflict: Exploring Why Businesses Fail and What it Takes to Succeed
For a $2500 admission fee, you’d think that attendees at the recent Economist Media Convergence Conference would arrive prepared with something more innovative than ogling Google, fondling MySpace, and bragging about how much they’re spending online and how. It should come as no surprise to anyone familiar with the [...] more...
Sock it to ‘Em Socially: Explaining Furthermore Why Social Media Strengthens Campaigns
I often am asked by clients why they should spend money in outreach in social media, as opposed to traditional advertising or public relations. If you are putting together a well thought-out marketing plan, you should include all tools at your disposal. But since clients are often looking for ways to [...] more...
The Upfront Uproar: Why Selling Out is No Longer the Publisher’s “Best Problem”
I’m not ashamed to admit that I love TV. I wouldn’t necessarily call myself a couch potato, but there are certain shows that I consider “appointment TV.” Grey’s Anatomy, anyone? Maybe not as engaging as your favorite appointment TV, but interesting nonetheless, are the once-a-year TV upfronts. You know what I’m [...] more...
Content vs. Media: Debating Which Advertising Asset Constitutes the True Commodity
You’re an advertiser. Your boss wants one thing from every decision you make — traffic. No other form of media buy can guarantee your boss gets traffic like buying online media, so you buy ads online. If your boss is extremely narrow-minded, you can even spend all [...] more...
Is Media Buying Harder than Selling?
Media buying is quickly becoming one of the most important roles at online media companies. Inventory of every type including banners, pops, search keywords and even text links are in high demand while prices are sky rocketing. The market is definitely healthy and I am encouraged to see that even [...] more...
Audi Delegates North American Interactive Work to Factory Design Labs
German auto manufacturer Audi has selected interactive agency Factory Design Labs to handle its two North American websites: audiusa.com and audicanada.ca, and its online North American advertising strategy. Audi has been looking for an agency since May and settled on Factory based on the agency’s expertise in lifestyle branding. The [...] more...
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Latest News
- Twitter Knows Where I Am; Gulp March 12th 2010 ADOTAS – I log in to Twitter to share with [...] more »
- WWN Has a Stopwatch on Ad Visibility March 12th 2010 ADOTAS – Considering how much time people spend online, why [...] more »
- Jumptap Offers Self Service Lane March 12th 2010 ADOTAS – Possibly inspired by those neat-o self checkout lanes [...] more »
- AdPix Barges Into the In-Image Market March 12th 2010 ADOTAS – Watch out, Image Space Media — there’s a [...] more »
- Got Funds? Todacell Scores a Cool Million March 11th 2010 ADOTAS – After securing $1 million last summer, Todacell has [...] more »
- A Custom Postcard Thanks to Your Favorite Brand March 11th 2010 ADOTAS – Handwritten letters may have been trounced in the [...] more »
- Display, but Nothing Else, Hops on YouTube Mobile Site March 11th 2010 ADOTAS – Google has officially opened the gate to display [...] more »
Features
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
- The Basics of Brand Protection March 10th 2010
- Agencies: Working Hard or Hardly Working? March 9th 2010
- Why Big Brands Will Love the iPad March 8th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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