media6degrees



Programmatic Advertising’s Dirty Little Secret Gets Bigger: Fraud is on the Rise

Written on
December 30th 2013
Author
Andrew Pancer

EDITOR’S NOTE: This article, originally published on April 18, 2013, placed at No. 6 in our 20 most popular articles of the year. ADOTAS – Programmatic buying should be a boon for advertisers. It should be a powerful tool for them to reach relevant audiences at scale in an increasingly ... more...

Network Advertising Initiative Announces 2013-2015 Board of Directors

Written on
June 5th 2013
Author
AdotasWire

WASHINGTON, D.C. (ADOTAS) — The Network Advertising Initiative (NAI) today announced its 2013-2015 Board of Directors and new Executive Committee. Douglas Miller, Global Privacy Leader, AOL Inc., will serve as board chair. The entire Board of Directors, comprised of 12 member-elected privacy and digital media veterans, will work closely with ... more...

AFAIK: Wollf Olins, InMobi, Synthesio, Integral Ad Science

Written on
May 1st 2013
Author
Mike Daly

ADOTAS — Here are some midweek news items of note: GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! Angela Kyle (pictured) joins Wolff Olins this month as head of new business development for the US. In this role, she will help the firm uncover opportunities to partner with ambitious ... more...

Today’s Burning Question: IAB Internet Advertising Revenue Report (Pt. 1)

Written on
April 17th 2013
Author
Mike Daly

ADOTAS – Today, we’re asking our esteemed panel of thought leaders the following Burning Question: “What are your thoughts about Tuesday’s IAB announcement that digital advertising revenues climbed to a milestone high of $36.6 billion in 2012?” Here’s how they’ve responded: “”While digital advertising is growing rapidly, its still far from where ... more...

AFAIK: AccuWeather, Clear Channel Outdoor, m6d, Sonobi Media, SpinMedia

Written on
April 5th 2013
Author
Adotas

ADOTAS – AccuWeather, Inc. has promoted  Loren Tobia, a former chairman of Radio Television Digital News Association (RTDNA), to the role of Executive Director of Sales for the Display Systems and Services division. This new role will allow Tobia to expand AccuWeather’s position of leadership in multi-screen content for television ... more...

SXSW: Notable Media Happenings

Written on
March 6th 2013
Author
Mike Daly

The five-day South by Southwest Interactive Festival (SXSWi) kicks off this weekend in Austin, TX. The festival’s organizers promise a full schedule of “compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders, the SXSW Trade Show and an unbeatable lineup of special ... more...

ADS-CON Recap: In the Age of Data Science, Is There a Place for Intuition?

Written on
February 14th 2013
Author
Adotas

The inaugural Advertising and Data Science Congress (ADS-CON), hosted last month by Media6Degrees (m6d) and NYU Stern Center for Business Analytics, brought forth a range of speakers from the industry to academia to discuss the impacts of the data science revolution on advertising and society.  Over 150 attendees, including representatives ... more...

Industry Leaders Offer Predictions for 2013 (Part 7)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Anna Bager, VP and GM, IAB Mobile Marketing Center of Excellence Video on mobile is exploding: “Figuring out the best, most effective advertising models and making sure existing IAB standards like the V-SUITE work well on different mobile devices will help keep ... more...

Daniel Levy Joins Media6Degrees as New York Senior Account Executive

Written on
December 21st 2012
Author
AdotasWire

NEW YORK (December 20, 2012) – Media6Degrees (m6d), the advertising technology pioneer that revolutionizes marketing with its ProspectRank™ platform, today announced the appointment of Daniel Levy (pictured) as senior account executive. In his new position, Levy will manage and develop existing and new client relationships in the New York region. Prior to ... more...

Media6Degrees Promotes Brett Moskowitz to VP of Sales

Written on
October 9th 2012
Author
AdotasWire

NEW YORK (October 9, 2012) – Media6Degrees (m6d), the advertising technology pioneer that revolutionizes marketing with its ProspectRank™ platform, today announced that it has named Brett Moskowitz as its new vice president of sales. Moskowitz joined m6d in August 2009 after successful stints at AOL, Microsoft and Yahoo!, and most recently ... more...