media6°
Media6Degrees Announces Commercial Launch
ADOTAS – Media6Degrees has announced a full commercial launch today, based on beta tests with more than two dozen brands. Media6° bills itself as an ad company that maps the social graph of the U.S. and uses the data to provide brand marketers with scalable, customized audiences. In roughly two years [...] more...
Microsoft Exec Jumps to Startup Media6°
ADOTAS – A senior executive at Microsoft has left the software titan to join Media6°, a New York-based startup that provides unique analytics and insights to help interactive advertisers find new revenue streams in social media. Joe Doran has been named founding chief executive officer at Media6°; at Microsoft, he [...] more...
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Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
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