media



Navigating the Growth and Future of Real-Time Bidding

Written on
June 5th 2014
Author
Ajitpal Pannu

ADOTAS – The buzzword in mobile display and digital marketing across the globe has become Real-Time Bidding (RTB). As systems and processes continue to mature, every year we see RTB and programmatic buying consume a larger piece of the total ad spend. The rest of this article is dedicated to explaining ... more...

WATCH: Shakr Disrupts Auto Industry with $50 DIY Video Ads

Written on
April 28th 2014
Author
Press Release

SEOUL and SAN FRANCISCO, April 28, 2014 (ADOTAS) – Shakr Media, the company reimagining everything to video, is ready to rev up local auto dealer advertisements. The company today announced that it added nearly a dozen video advertising styles for auto dealers to its drag-and-drop simple video creation solution. “Auto dealers ... more...

Jim Clark Appointed to Lead Media Sales for Tapad

Written on
February 11th 2014
Author
Press Release

NEW YORK, February 11, 2014 (ADOTAS) – Tapad, the leader in cross-device marketing technology, has appointed Jim Clark as Senior Vice President of Sales. Clark, formerly Vice President of Sales at Turn, will oversee all media and programmatic ad sales for Tapad effective March 3, 2014. “I have every confidence that Jim will replicate ... more...

Media Consolidation Is Revolutionizing Marketing

Written on
December 9th 2013
Author
Jeremy Bloom

ADOTAS — In early October, Nissan announced that it had signed a new three-year contract with Omnicom Group, which will launch a new global agency unit to centralize all its marketing. This was a very smart move by Nissan, a big win for Omnicom and substantiating news for anyone who ... more...

Rocket Fuel Ranked No. 1 Fastest Growing Company on Deloitte’s 2013 Technology Fast 500

Written on
November 13th 2013
Author
Press Release

REDWOOD CITY, Calif., November 13, 2013 (ADOTAS) – Rocket Fuel Inc. (NASDAQ: FUEL), a leading artificial intelligence (AI)-powered programmatic media-buying platform for digital marketers, today announced it ranked No. 1 on Deloitte’s Technology Fast 500(TM), a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology ... more...

AdSpruce Announces Unique Mobile VideoWall to Monetise Media on the Mobile Web

Written on
November 8th 2013
Author
Press Release

LONDON, November 8, 2013 (ADOTAS) — AdSpruce, the mobile video ad network, has just released details of a new Paywall-style technology that can monetise media or content on the mobile web by inserting a video ad that consumers must watch before continuing to access premium content. Currently in private beta, the ... more...

SwitchPitch Turns the Tables on Startup Innovation

Written on
October 15th 2013
Author
Richard L. Tso

ADOTAS – While events like TechCrunch Disrupt offer startups the opportunity to pitch their innovative ideas and business models to established entrepreneurs and venture capital firms, SwitchPitch is turning this model on its head. The organization bills its conferences as role-reversal events, where established companies pitch funded projects to startups ... more...

Report: ‘New York’s Hometown Paper’ Launches Program To Aid Media Tech Startups

Written on
September 10th 2013
Author
Mike Daly

ADOTAS – The New York Daily News has launched a new program in which it will invest its various resources — including seed money and office space — in startup media tech companies. “Entrepreneurs, venture capitalists, angel investors and professionals will provide mentorship and guidance to Innovation Lab startups, while the ... more...

AFAIK: SDL, EachScape, GinzaMetrics, LSN Mobile

Written on
April 23rd 2013
Author
Mike Daly

ADOTAS – Here’s what’s moved across our newswire this morning: SDL has today announced the appointment of Grant Johnson (pictured)as Chief Marketing Officer of SDL. Grant joins SDL from Pegasystems where he served as CMO for 3.5 years.  Pegasystems is a $460 million market leader in Business Process Management (BPM) and a leading provider of ... more...

iOS Reclaims Lead, Europe Takes Off, and 2013 Sees Higher Mobile Click-Throughs and Conversions

Written on
April 18th 2013
Author
Press Release

SAN MATEO, CALIF., April 18, 2013 (ADOTAS) — Opera Mediaworks today released its first State of Mobile Advertising report of the year, with key mobile advertising data and trends from Q1 2013. The data originates from the company’s extensive mobile advertising platform, which consists of AdMarvel, Mobile Theory, 4th Screen ... more...