media

Is Facebook The Second Internet?

Written on: September 23rd 2011
Author: DM Confidential

DM CONFIDENTIAL – The digital space moves so fast, that a notion of a set release schedule has become a foreign concept. It’s not like cars where you have not only different models, but each model has a model year. This suite of products offers the manufacturers a great chance [...] more...

Live from DPAC4: Media moguls weigh in

Written on: October 27th 2009
Author: Gavin Dunaway

ADOTAS – The room didn’t shake literally, but some kind of metaphysical ripple passed through the audience as the panelists lumbered on stage at DPAC4. These were the media moguls — The Wall Street Journal, NBC/Universal, Turner Entertainment, Reuters and Zinio — or rather their representatives, on stage to discuss [...] more...

Twitter: a billion-dollar company that few trust

Written on: September 21st 2009
Author: Edward Barrera

ADOTAS — Yesterday, news broke that the microblogging company got a huge round of funding. With the injection of $50 million, the company has been valued at $1 billion, according to MediaMemo. This despite the fact that its revenue streams are paltry, and Facebook keeps mimicking its ideas. And now, just to add [...] more...

Murdoch gleefully predicts ad uptick and that Kindle will ruin unions

Written on: September 16th 2009
Author: Edward Barrera

ADOTAS — Nothing like being an anti-union media mogul in a seismic shift. Rupert Murdoch said while advertising spending is nowhere near where it was in 2007, recent results have been “getting better every month and getting better every week.” The News Corp chief added that the US advertising market is [...] more...

New Ad Model For Journalism?

Written on: December 15th 2008
Author: Sarah Novotny

ADOTAS — Politico, an online news site focusing on Washington politics, announced today a partnership with Reuters that will provide news and potential ad sales to US newspapers. Three months ago, Politico Network was launched and allowed subscribed members to run Politico content, print or online, while sharing online ads. Now, [...] more...

Online Advertising To Face Growing Obstacles

Written on: January 25th 2008
Author: Alternative Media

Deloitte’s Technology, Media & Telecommunications (TMT) industry predicts that, in 2008, at least one technology innovation developed in an emerging market will become a disruptive force in Western economies. “Western companies understand the importance of innovating in emerging markets,” said John Hegel, co-chairman of the Deloitte Center for Edge Innovation. “They [...] more...

Iphone Joins Facebook

Written on: August 17th 2007
Author: Sarah Novotny

Welcome to the future of mobile media. “Today we are taking our first step into that new mobile world with a new Facebook website designed just for iPhone at iphone.facebook.com,” wrote Facebook engineer Joe Hewitt. As speculated in Adotas (http://www.adotas.com/2007/06/the-wait-is-over-introducing-the-iphone/) the release of the iPhone has proven to change the way advertisers [...] more...

Mediabistro.com

Written on: January 5th 2006
Author: Sarah Novotny

What they do: Founded in 1993 by freelance writer Laurel Touby, Mediabistro.com is a news, classified, education, collaboration and community site that caters to professionals in the periodical, print, broadcast, publishing, advertising, online, and PR industries. They provide job listings, classes, classifieds, and media parties. Ads encompass the Mediabistro [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »

Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »

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Features

Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
Case Study: Social Ad Effectiveness February 8th 2012
Video: “Build an SEO Foundation” Excerpt February 8th 2012
Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
How Social Targeting Can Lead to Discovery February 7th 2012

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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

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