media



Adweek Launches Adweek Blog Network, Integrates Editorial Properties With New Site

Written on
January 13th 2015
Author
Caroline Albanese

Adweek today announced the formation of the Adweek Blog Network (ABN) – an aggregation of leading industry blogs formerly operated by Mediabistro. Alongside Adweek, the ABN will bolster industry coverage across the media landscape. The ABN includes nine individual properties, each migrating to an Adweek.com domain.  The launch includes a redesign of each blog and its associated newsletter product. ... more...

Hearst Magazine Expands Partnership with Acxiom to Bring Marketing Service to the Cloud

Written on
October 23rd 2014
Author
Caroline Albanese

Today Acxiom, an enterprise data, analytics and software-as-a-service company, announced an expanded relationship with long-time client Hearst Magazines, one of the world’s largest magazine media companies. Under the terms of this new agreement, Acxiom will be responsible for bringing Hearst Magazines’ marketing services platform to the cloud. “Hearst is very strategic client ... more...

Yahoo Fights Back Doubters with Strong Third-Quarter Earnings

Written on
October 22nd 2014
Author
Caroline Albanese

Facing criticism from an activist investor Starboard Value LP, Yahoo CEO Marissa Mayer struck back on yesterday with a strong third-quarter earnings report. According to the Wall Street Journal, much of the increased profits are thanks in large part to the Alibaba IPO. Revenue increased, in part because of a 6% leap ... more...

Hearst Corporation Forms New Silicon Valley Digital Product Development Group

Written on
September 19th 2014
Author
Caroline Albanese

(ADOTAS) NEW YORK, NY and SAN FRANCISCO, CA–(Sep 19, 2014) -  Hearst Corporation today announced the formation of a new Silicon Valley digital product development group to accelerate its high-growth, multi-screen digital media offerings. The announcement was made by Steven R. Swartz, president and CEO of Hearst Corporation, and Philip ... more...

Meredith’s Allrecipes Magazine To Increase Rate Base To 900,000 In October

Written on
September 9th 2014
Author
Caroline Albanese

(ADOTAS) DES MOINES, IA/SEATTLE, WA (September 9, 2014) – Meredith Corporation (NYSE:MDP, www.meredith.com), the nation’s leading media and marketing company serving 100 million American women, announced today that Allrecipes magazine will increase its rate base 40 percent to 900,000 from its current level of 650,000, beginning with the October/November 2014 ... more...

Vibrant Media Finds that Consumers Trust in Branded Content on Par with Editorial

Written on
August 7th 2014
Author
Caroline Albanese

(ADOTAS) NEW YORK, August 6th, 2014 — New research into the value consumers place on digital content shows that just two percent more consumers trust content from publications (35 percent) than from brands (33 percent). However, the data from native advertising company Vibrant Media also found that there are more ... more...

Navigating the Growth and Future of Real-Time Bidding

Written on
June 5th 2014
Author
Ajitpal Pannu

ADOTAS – The buzzword in mobile display and digital marketing across the globe has become Real-Time Bidding (RTB). As systems and processes continue to mature, every year we see RTB and programmatic buying consume a larger piece of the total ad spend. The rest of this article is dedicated to explaining ... more...

WATCH: Shakr Disrupts Auto Industry with $50 DIY Video Ads

Written on
April 28th 2014
Author
Press Release

SEOUL and SAN FRANCISCO, April 28, 2014 (ADOTAS) – Shakr Media, the company reimagining everything to video, is ready to rev up local auto dealer advertisements. The company today announced that it added nearly a dozen video advertising styles for auto dealers to its drag-and-drop simple video creation solution. “Auto dealers ... more...

Jim Clark Appointed to Lead Media Sales for Tapad

Written on
February 11th 2014
Author
Press Release

NEW YORK, February 11, 2014 (ADOTAS) – Tapad, the leader in cross-device marketing technology, has appointed Jim Clark as Senior Vice President of Sales. Clark, formerly Vice President of Sales at Turn, will oversee all media and programmatic ad sales for Tapad effective March 3, 2014. “I have every confidence that Jim will replicate ... more...

Media Consolidation Is Revolutionizing Marketing

Written on
December 9th 2013
Author
Jeremy Bloom

ADOTAS — In early October, Nissan announced that it had signed a new three-year contract with Omnicom Group, which will launch a new global agency unit to centralize all its marketing. This was a very smart move by Nissan, a big win for Omnicom and substantiating news for anyone who ... more...