media-spending



2013 Media Landscape: 3 Trends To Consider

Written on
January 18th 2013
Author
Adotas

2013 is upon us and the media industry is booming. As you prepare to take the new year by storm there are several trends within the space that you should consider. Whether its where dollars are being spent or the impact of programmatic buying, changes are evident within the media ... more...

New Media Intelligence Platform from Aggregate Knowledge Comes with Guarantee

Written on
December 14th 2012
Author
Mike Daly

Last week, Aggregate Knowledge (AK) launched its next-generation Media Intelligence Platform (MIP), which the company touts as capable of “bringing an exact science to the art of media buying.” “Today’s data management platforms and traditional business intelligence tools are not enough for brands to maximize their dollars and pinpoint where to reach ... more...