media-planning



5 Tips For Multicultural Media Buying

Written on
August 16th 2013
Author
Yuriy Boykiv

ADOTAS — Today, the minority population accounts for 37 percent of the nation’s total population. That translates to an estimated spending power of more than $2 trillion — clout that has not failed to command the attention of marketers. The challenge is making your media dollars work for you in this diverse ... more...

AFAIK: The Weather Company, Digitas, [x+1], Velti, PunchTab

Written on
April 19th 2013
Author
Mike Daly

ADOTAS – We’re activating the electronic mail chain to bring you the following news of note: The Weather Company (Weather) today announced the appointment of Peter Kuipers (pictured) as chief financial officer (CFO) effective May 6, 2013. Kuipers joins the company from Yahoo! Inc., where he serves as vice president of ... more...

comScore Co-Founder Lists Top 10 Burning Issues in Digital

Written on
January 14th 2013
Author
Mike Daly

Gian Fulgoni, executive chairman and co-founder of comScore, wrote in great detail receltlyabout what he considers the top ten “burning issues” in digital, based on his company has observed while providing data and analytics to more than 2,000 companies around the world. The article also formed the basis of Fulgoni’s ... more...

[x+1] Announces Programs to Bring Marketers, Agencies Closer to Data

Written on
April 27th 2012
Author
Brian LaRue

ADOTAS - Digital marketing hub provider [x+1] announced two new services at its NexTargeting Summit in New York City yesterday: a program aimed at helping creative agencies help marketers in turn to build data-driven campaigns, called the Experience Developer Partner Program, and a program aimed at helping marketers more efficiently ... more...

Centro Relieves Media Planner Woes With Transis

Written on
March 1st 2010
Author
Gavin Dunaway

ADOTAS – The slide starts off innocently enough with a Playmobil-esque character surrounded by white space. Pretend this is a media buyer, says Shawn Riegsecker, president and founder of local media buyer Centro. Assume she has to reach out and send RFPs to 15 different publishers — 15 smaller Playmobil characters ... more...

The media planning fight is not over

Written on
May 22nd 2009
Author
Jim Larrison

ADOTAS — Is traditional media planning becoming obsolete in the age of data and targeting algorithms? That depends on whom you ask. In Ad Age’s recent article, “What to Expect from the Next Gen of Digital Display,” Rich Karpinski portrays a Wild West-style land grab afoot. Mr. Karpinski sees ad networks, ... more...

Display media planning and buying

Written on
February 4th 2009
Author
Scott Portugal

ADOTAS EXCLUSIVE — A wise man once said “If you always do what you’ve always done, you’ll always get what you’ve always gotten.” There is likely no single discipline in our industry to which that statement applies more than the current state of display media planning & buying. While our level ... more...

Media Plan ’08: Look Out of the Window

Written on
October 10th 2008
Author
Zephrin Lasker

ADOTAS EXCLUSIVE — It has been many years now, but there is one moment from my ad agency days that has stayed with me. One morning, as I walked towards the conference room, I saw our media planner buried nose deep in figures pouring forth from the monitor and the giant ... more...