media-mix



How Online Advertising Can Make Political Ads More Effective

Written on
May 2nd 2012
Author
Randy Wootton

ADOTAS – Not too many years ago, the internet was considered the domain of non-voting youth and distracted tech geeks. Now with the rapid rise of broadband, Facebook and smartphones, it is very much in the mainstream. Television still has a powerful impact on its audience, but for maximum effectiveness, ... more...