media-buying



iSocket Announces New Partnerships with Kantar Media and MediaMath

Written on
April 16th 2014
Author
AdotasWire

SAN FRANCISCO, April 16, 2014 (ADOTAS) — iSocket, the leading provider of automated guaranteed advertising, today announced two new channel partners: Kantar Media andMediaMath. Both integrations will introduce a new way for buyers to discover reserved inventory from iSocket’s publisher partners. Top tier publishers including Conde Nast, Forbes and Microsoft use iSocket for Publishers ... more...

MediaMath Partners with Yahoo, Microsoft and iSocket to Offer Automated, Guaranteed Premium Media Buying

Written on
April 7th 2014
Author
AdotasWire

NEW YORK, April 7, 2014 (ADOTAS) – In support of its commitment to help advertisers continuously improve their marketing ROI, MediaMath today announced its strategic partnership with Yahoo, Microsoft Corp, iSocket, Shiny Ads and Yieldex, becoming the first technology partner to provide direct marketers with automated, direct access to both guaranteed, ... more...

You Have My Data, Now Stop Retargeting Me!

Written on
March 7th 2014
Author
Dax Hamman

ADOTAS – Some things never seem to change. Year after year, Site Retargeting remains the mainstay of real-time media buying. Chango estimates that almost 50% of all RTB spend is still on Site Retargeting. So, you’d think we would have figured out how to do it right by now. But ... more...

6 Trends That Reinforce the Need for Unified Data Collection

Written on
March 6th 2014
Author
Natasha Moonka

ADOTAS – Increasingly, advertisers are finding it difficult to know whether consumers are paying attention to their ads and, more to the point, whether those ads are driving conversions. In some ways, the “big data” trend complicates that picture by providing so much information from varying sources that advertisers feel ... more...

4 Important Lessons B2B Marketers Learned in 2013

Written on
March 5th 2014
Author
Erik Matlick

ADOTAS – 2013 was an exciting year in the digital marketing world as a whole and in the B2B space in particular. This was the year that automation truly came to the forefront as a vital element of media buying and selling, and it became inarguably clear that big data ... more...

LiquidM Rolls Out New Fixed Pricing Model for Mobile Ads

Written on
February 25th 2014
Author
AdotasWire

SAN FRANCISCO, February 25, 2014 (ADOTAS) — LiquidM, the only white-labeled Mobile Advertising Management Platform (MAMP), today released version 2.0 of its industry leading platform, offering mobile advertising’s first-ever monthly technology licensing model and eliminating the common ad campaign price markups that media buyers typically face. Taking a ... more...

Matomy Media Group Announces Intent to Build Mobile Media Buying Offering on the AppNexus Platform

Written on
November 21st 2013
Author
AdotasWire

NEW YORK and TEL AVIV, November 21, 2013 (ADOTAS) — Global performance marketing company Matomy Media Group today announced a new partnership with AppNexus to build an industry-first mobile performance capability for media buyers. AppNexus offers the online advertising industry’s most powerful, open and customizable advertising technology platform. Matomy’s new performance-based mobile media ... more...

MediaCrossing, a Digital Media Trading Firm, Launches with $6 Million Series A Financing

Written on
October 25th 2013
Author
AdotasWire

STAMFORD, CT., October 25, 2013 (ADOTAS) – Madison Avenue received an accountability, efficiency and liquidity boost today with the launch of MediaCrossing, a global independent digital media trading firm that is reinventing media buying and selling. At launch, the company offers trading execution and client facilitation services from its proprietary, ... more...

Why Your Media Buys Aren’t Hitting the Bull’s-Eye

Written on
October 17th 2013
Author
Rick Wyerman

ADOTAS – In the film “Memento,” the protagonist, an ex-insurance agent named Leonard, can no longer create new memories. The last thing he remembers is the murder of his wife. He wakes up each day and relies on an imperfect combination of tattoos and notes to figure out what he has ... more...

EXCLUSIVE: Viamedia To Launch Programmatic TV Ad Exchange At Advertising Week

Written on
September 19th 2013
Author
Richard L. Tso

ADOTAS — The ad industry is all about automation these days, so why should the planning and buying of television commercials be exempt? In an exclusive pre-Advertising Week discussion with Adotas, Viamedia CEO Jeff Carter (pictured) revealed his plans to announce a new company called placemedia next week that aims to solve the ... more...