media-buying
TVs Say Goodbye, Online Advertisers Say Hello
ADOTAS – According to the latest Nielsen Report, the number of TVs in homes across America dropped for the first time in 20 years. While nearly 97% of American households still have a TV, it is clear that consumer habits are changing. Americans now use their laptops, and increasingly tablets, [...] more...
MediaBank Buoys Agency Systems and Marketplace With AdBuyer Acquisition
ADOTAS – “They are the incumbent, we’re the disruptor,” MediaBank CEO Bill Wise tells Nicholas Carlson at Business Insider while announcing the acquisition of DSP AdBuyer. “They” would be Donovan Data Systems, chief supplier of multi-channel – online and offline – media-buying tools for agencies for the last four decades or so. MediaBank is [...] more...
YuMe Takes Video Campaigns From One End to the Other
ADOTAS – The days of piecemeal video campaigns through multiple companies are numbered, as YuMe just introduced ACE for Advertisers, which chauffeurs a video campaign from start to finish. Built on top of YuMe’s ACE video platform, which serves more than 1 billion impressions monthly, the end-to-end solution hits all the [...] more...
Determing the Right Level of Online GRPs
ADOTAS – As Goodway Group rolled out our online GRP (gross rating point) tool, the first nine out of 10 questions we received centered around understanding what the right level of GRPs actually is for online. As with almost everything else related to online, rather than citing theory, there is [...] more...
The Three Media That Matter
ADOTAS – In the South, we use the word “tizzy” to mean: simultaneously frantic, worried and confused. As in: “Mama’s in a tizzy because the cake’s burnt, and MeeMaw’s coming for dinner.” Since the widespread adoption of cable TV, Tivo and like technologies; and increasing exponentially since the emergence of the [...] more...
Quick Hits: Geek Consolidation and YuMe’s Support System
ADOTAS – The geek world has been too fragmented — it’s about time for geek consolidation. Fortunately Geeknet — publisher of sites such as ThinkGeek, SourceForge and SlashDot — has started the process with the purchase of tech enthusiast site Geek.com for $1 million. In addition to expanding the publisher’s [...] more...
Agencies: Working Hard or Hardly Working?
ADOTAS – A recent meeting with a large agency’s digital planning team left me wondering who is doing the real work these days: agencies or ad networks? I was there to talk about our solution for making sense of an increasingly crowded and complicated digital space. Today’s media planners and [...] more...
Centro Relieves Media Planner Woes With Transis
ADOTAS – The slide starts off innocently enough with a Playmobil-esque character surrounded by white space. Pretend this is a media buyer, says Shawn Riegsecker, president and founder of local media buyer Centro. Assume she has to reach out and send RFPs to 15 different publishers — 15 smaller Playmobil characters [...] more...
TRAFFIQ’s New Adventures in High Findability
ADOTAS TRAFFIQ, says CEO Mark Kahn. “The Internet has become with a 300-channel world, how do you find what you’re looking for?” Upgrades to TRAFFIQ’s platform are getting closer to answering that question with channels. The improvements are two-fold — for media buyers, TRAFFIQ has souped up its proprietary attribute matching [...] more...
Real-Time Will Redefine Media-Buying Efficiency
ADOTAS – Media buying is inefficient, says Forrester Consulting, and it can’t keep up with the swelling volume of online inventory. However, the real-time process, now in the experimental phases, will improve efficiency dramatically by 2011. AdMeld commissioned the firm to study real-time media buying and its effects on the various [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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