media-buying



Yieldbot Secures $18 Million in Series B Funding

Written on
June 6th 2014
Author
Press Release

NEW YORK, June 7, 2014 (ADOTAS) — Yieldbot, a leading provider of real-time consumer intent to digital marketers, today announced it has raised a $18 million Series B round of funding. The round was led by SJF Ventures with participation from existing investors RRE Ventures, New Atlantic Ventures and Common ... more...

Act Your Age: Why Online Video Buying Should Not Be Like TV

Written on
May 13th 2014
Author
Tyler Greer

ADOTAS – The recent arrival of Nielsen Online Campaign Ratings (OCR) tracking across digital video is steering digital video down a path that more strongly reflects TV buying models. How publishers and networks respond will be interesting. Sure, taking traditional gross rating point (GRP) thinking into the online realm demonstrates ... more...

Top Five Media Buying Mistakes – and How to Avoid Them

Written on
April 30th 2014
Author
Rick Wyerman

ADOTAS – When it’s time to build your brand, promote your product, or roll out the next big thing, you’ll need to engage in a media buying strategy. Whether you carefully plan a formal launch or dash off a back-of-the-envelope proposal and forge ahead immediately, everything will hinge on optimizing ... more...

iSocket Announces New Partnerships with Kantar Media and MediaMath

Written on
April 16th 2014
Author
Press Release

SAN FRANCISCO, April 16, 2014 (ADOTAS) — iSocket, the leading provider of automated guaranteed advertising, today announced two new channel partners: Kantar Media andMediaMath. Both integrations will introduce a new way for buyers to discover reserved inventory from iSocket’s publisher partners. Top tier publishers including Conde Nast, Forbes and Microsoft use iSocket for Publishers ... more...

MediaMath Partners with Yahoo, Microsoft and iSocket to Offer Automated, Guaranteed Premium Media Buying

Written on
April 7th 2014
Author
Press Release

NEW YORK, April 7, 2014 (ADOTAS) – In support of its commitment to help advertisers continuously improve their marketing ROI, MediaMath today announced its strategic partnership with Yahoo, Microsoft Corp, iSocket, Shiny Ads and Yieldex, becoming the first technology partner to provide direct marketers with automated, direct access to both guaranteed, ... more...

You Have My Data, Now Stop Retargeting Me!

Written on
March 7th 2014
Author
Dax Hamman

ADOTAS – Some things never seem to change. Year after year, Site Retargeting remains the mainstay of real-time media buying. Chango estimates that almost 50% of all RTB spend is still on Site Retargeting. So, you’d think we would have figured out how to do it right by now. But ... more...

6 Trends That Reinforce the Need for Unified Data Collection

Written on
March 6th 2014
Author
Natasha Moonka

ADOTAS – Increasingly, advertisers are finding it difficult to know whether consumers are paying attention to their ads and, more to the point, whether those ads are driving conversions. In some ways, the “big data” trend complicates that picture by providing so much information from varying sources that advertisers feel ... more...

4 Important Lessons B2B Marketers Learned in 2013

Written on
March 5th 2014
Author
Erik Matlick

ADOTAS – 2013 was an exciting year in the digital marketing world as a whole and in the B2B space in particular. This was the year that automation truly came to the forefront as a vital element of media buying and selling, and it became inarguably clear that big data ... more...

LiquidM Rolls Out New Fixed Pricing Model for Mobile Ads

Written on
February 25th 2014
Author
Press Release

SAN FRANCISCO, February 25, 2014 (ADOTAS) — LiquidM, the only white-labeled Mobile Advertising Management Platform (MAMP), today released version 2.0 of its industry leading platform, offering mobile advertising’s first-ever monthly technology licensing model and eliminating the common ad campaign price markups that media buyers typically face. Taking a ... more...

Matomy Media Group Announces Intent to Build Mobile Media Buying Offering on the AppNexus Platform

Written on
November 21st 2013
Author
Press Release

NEW YORK and TEL AVIV, November 21, 2013 (ADOTAS) — Global performance marketing company Matomy Media Group today announced a new partnership with AppNexus to build an industry-first mobile performance capability for media buyers. AppNexus offers the online advertising industry’s most powerful, open and customizable advertising technology platform. Matomy’s new performance-based mobile media ... more...