media-buying-system



MediaOcean: So Wrong, Yet So Right!

Written on
September 29th 2011
Author
Chris O'Hara

ADOTAS - A “platform” is a system that can be programmed and therefore customized by outside developers — users — and in that way, adapted to countless needs and niches that the platform’s original developers could not have possibly contemplated, much less had time to accommodate. – Marc Andreessen, 2007 Last ... more...

Media-Buying System Rivals DDS and MediaBank Shack Up

Written on
September 26th 2011
Author
Gavin Dunaway

ADOTAS – After so much barking and hissing, don’t they look cute together? Multichannel campaign management technology provider Donavan Data Systems has merged with startup rival MediaBank to form a new company called MediaOcean. Together, the two companies will provide the media buying systems — which include integrations with data providers, exchanges, DSPs, ... more...