media-buyers
Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms
OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), the leading Internet radio service, announced today a new e-Business advertising technology solution that will allow for frictionless planning and buying for media buyers. The new platform seamlessly integrates the largest media buying software platforms, Mediaocean and STRATA, with proprietary [...] more...
ChoiceStream’s January Audience Cost Calendar Finds Pro Sports Segments Ready to Score Even Higher
ChoiceStream, a leading innovator in targeted advertising solutions, today announced the next installment of its Audience Cost Calendar — a monthly aggregation of impressions traded on digital ad exchanges. This month looks at December data and highlights the top audience segments, including Holiday Shopping & Travel, Baby Showers and Pro [...] more...
Infographic: ‘Nobody Reads Advertising’
Solve Media recently released the results of a study that surveyed 800 media buyers, agency creatives, online publishers, and private investors (VCs, angels, etc.) to determine the industry’s perspective when it comes to native advertising. The findings revealed that half of media buyers intend to buy native inventory in 2013, more [...] more...
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Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
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- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
- Combatting Click Fraud: An Ad Network Checklist May 23rd 2013 ADOTAS — Click fraud remains a nettlesome problem for advertisers, [...] more »
- AFAIK: Quantasy, SDL, MARS Advertising, Concentric, engajer, Burstly May 23rd 2013 ADOTAS – Here’s what we herd through the digital grapevine [...] more »
- Blogshare: Twitter Launches Lead Generation Card May 23rd 2013 ADOTAS (via MediaWhiz) – [Yesterday's] announcement by Twitter of the [...] more »
- Wired to Share: New Research from ShareThis and Digitas Reveals Important Insights into Digital Sharing Behavior of Moms May 22nd 2013 PALO ALTO, CALIF., May 22, 2013 (ADOTAS) – In one [...] more »
Features
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
- Combatting Click Fraud: An Ad Network Checklist May 23rd 2013
- Blogshare: Twitter Launches Lead Generation Card May 23rd 2013
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