media-buyers



Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms

Written on
May 16th 2013
Author
AdotasWire

OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), the leading Internet radio service, announced today a new e-Business advertising technology solution that will allow for frictionless planning and buying for media buyers. The new platform seamlessly integrates the largest media buying software platforms, Mediaocean and STRATA, with proprietary ... more...

ChoiceStream’s January Audience Cost Calendar Finds Pro Sports Segments Ready to Score Even Higher

Written on
January 23rd 2013
Author
AdotasWire

ChoiceStream, a leading innovator in targeted advertising solutions, today announced the next installment of its Audience Cost Calendar — a monthly aggregation of impressions traded on digital ad exchanges. This month looks at December data and highlights the top audience segments, including Holiday Shopping & Travel, Baby Showers and Pro ... more...

Infographic: ‘Nobody Reads Advertising’

Written on
December 18th 2012
Author
Adotas

Solve Media recently released the results of a study that surveyed 800 media buyers, agency creatives, online publishers, and private investors (VCs, angels, etc.) to determine the industry’s perspective when it comes to native advertising. The findings revealed that half of media buyers intend to buy native inventory in 2013, more ... more...