measurement



The Death of CPM

Written on
April 15th 2014
Author
Brian Barnum

ADOTAS – As the success of ad tech has continued to surge in the past year, one of the questions that has been on everyone’s mind is: Are the old metrics still working? In general, the consensus seems to be “no.” As user behavior changes, our understanding of how to measure ... more...

The 3 Keys to Mobile Success: Creative, Relevancy, Attribution

Written on
April 3rd 2014
Author
Henry Li

ADOTAS – While many industry insiders have declared that 2014 is the year when mobile advertising will finally realize its potential, some marketers remain hesitant to adopt the medium as a primary tool for driving consumer engagement. Yet there’s reason to be optimistic about mobile’s future – a recent eMarketer report ... more...

LinkedIn Launches Tool to Measure Content Marketing Influence

Written on
March 27th 2014
Author
Valter Sciarrillo

ADOTAS – We know that for brands, building relationships through a content strategy is a marathon, not a sprint; it’s a fact of content marketing. You need a long-term view that requires you to be truly helpful to your customers in order to be relevant to them. But wouldn’t it ... more...

5 Successful Marketing Methods in the New Age of Digital Consumption

Written on
February 25th 2014
Author
Eric Schiffer

ADOTAS – There are now more places than ever before not just any eyeballs, but the right eyeballs. Clicks are now but one type of measurement at our disposal. Nielsen ratings are passé due to DVRs, web viewing, smart phone, and large public viewings. When we talk to our clients, ... more...

4 Steps to Establishing Your Digital Presence

Written on
February 14th 2014
Author
Eric Schiffer

ADOTAS – My digital marketing agency, DigitalMarketing.com, is a leading indicator of how the economy is doing. Businesses tend to invest the most in their digital presence when they’re confident that the economy is strong. In the first quarter of 2014, we’ve seen a 300% increase in sales so far, ... more...

Ready to Knock TV Off its Pedestal? Join the Club

Written on
February 5th 2014
Author
Ashwin Navin

ADOTAS – There’s a super-hot club in town and you’re not invited (sorry, Buddy). This club has a big sign on the door: “Reserved for TV Advertisers and TV Networks Only.” The club is bigger than ever, but they aren’t letting anyone else in. The guests are comfortable because they’ve ... more...

5 Reasons the Digital Advertising Industry Is Lost

Written on
February 3rd 2014
Author
Jim Moar

ADOTAS – Digital advertising, with all of its data and analytics, was supposed to be a utopia for tracking, measuring, and optimizing ad value. We have a long ways to go and the challenge is increasing every day.  Digital advertisers now find themselves stuck between flawed paradigms and crumbling methodologies, ... more...

4 Overlooked Ways to Become an Elite Social Brand in B2B

Written on
January 16th 2014
Author
John Lee

ADOTAS – When it comes to social media marketing, there’s this unshakeable sense that we’re not quite there yet. You know what I mean: That nagging feeling, from the CMO down, that we could – and should – be doing better, especially in B2B. That’s because while social has reached a ... more...

BlueKai’s 2014 Predictions: Data Relationships, Programmatic, Measurement and Wearables

Written on
January 8th 2014
Author
Mike Daly

ADOTAS — The dataphiles over at BlueKai have made the following predictions for 2014. 1. 2nd-Party Data Relationships Increase As A Result Of A Cookie-less World. Within 12 months the industry will be knee deep in a world where cookies are not the currency of online advertising. Much like the transcontinental ... more...

xAd: 2014 Mobile Advertising Predictions

Written on
January 2nd 2014
Author
Dipanshu Sharma

ADOTAS – When we think about predictions for 2014 in the mobile ad space, we’ll forego mention of ideas and forecasts such as, “greater consolidation,” “continued mobile adoption,” etc. – those are simply givens.  As with any rapidly expanding industry, the mobile space will inevitably witness business shake ups, expansions ... more...