measurement



Yahoo! Introduces Prime View, A New Way To Buy Viewable Impressions

Written on
June 25th 2014
Author
Mike Daly

ADOTAS – This morning, Yahoo introduced Yahoo Prime View, a new product that, according to a company spokesperson, gives brands the ability to run display advertising campaigns at a 100-percent viewability rate on Yahoo properties. This new way to purchase premium display inventory is designe to helps advertisers improve campaign ... more...

Viewability Report: 83% of Objectionable Videos Found on Brand-Safe Publishers

Written on
June 24th 2014
Author
Mike Daly

ADOTAS — New research from Veenome, which analyzes videos on web pages and sites for content, brand safety, and viewability, has produced some eye-opening results. Based on Veenome’s indexing video impressions across its Prescient platform, which independently chooses the publications and publishers to index, the company found that: 83% of objectionable videos ... more...

Moat is First to Be Accredited by the MRC For Viewability Measurement in Both Display & Online Video

Written on
June 12th 2014
Author
Press Release

NEW YORK, June 12, 2014 (ADOTAS) – Moat Inc., an independent SaaS analytics firm focused on transforming online brand advertising through trusted measurement and insights, has become the first company to be accredited by the Media Rating Council (MRC) for its measurement of viewable ad impressions in both online display ... more...

The Natural Evolution of Programmatic Creative

Written on
June 3rd 2014
Author
Aaron Finn

ADOTAS – The online advertising industry is constantly searching for ways to make advertising more effective and more efficient. Essentially, we always want to find ways to make more money while investing fewer resources on the front end. As such, we have sought to improve delivery methods, relevance, flexibility, scale ... more...

WATCH: FreeWheel’s Brian Dutt on the Outlook for Mobile Video

Written on
May 21st 2014
Author
Adotas

ADOTAS – We recently sat down for a video chat with Brian Dutt, Director, Advisory Services at FreeWheel, about trends in the digital video ad industry. Founded and led by a team of executives from the world’s leading technology companies, FreeWheel’s solutions provide its customers with the technology and services they need ... more...

Vindico Announces Adtricity™ for Publishers to Help Fight Fraud

Written on
May 15th 2014
Author
Press Release

NEW YORK, May 15, 2014 (ADOTAS) – Leading ad management platform Vindico® today announced that publishers can have increased visibility into video ad campaign quality and performance from Adtricity. Adtricity for Publishers provides transparency in campaign executions to enable publishers to see where and how the placements are executed on a daily basis ... more...

UPDATED: Google Acquires Adometry

Written on
May 6th 2014
Author
Mike Daly

ADOTAS – Google has acquired Adometry to build on the momentum of Google Analytics Premium and other existing measurement and analytics offerings, according to announcement issued earlier today. Adometry also announced the news on its blog. “We couldn’t be more excited to join Google — a company that shares our core values,” wrote ... more...

Vindico Finds Only 34% of Digital Video Ads Mirror TV-Like Quality Experience

Written on
May 1st 2014
Author
Press Release

NEW YORK, May 1, 2014 (ADOTAS) – Vindico, the leading digital video advertising platform, announced the results of its 2013 Annual Report today. Findings show only 34 percent of digital video ads are rated as “high quality” by Vindico’s AdtricityTM, which measures and rates placements based on a variety of metrics ... more...

Top Five Media Buying Mistakes – and How to Avoid Them

Written on
April 30th 2014
Author
Rick Wyerman

ADOTAS – When it’s time to build your brand, promote your product, or roll out the next big thing, you’ll need to engage in a media buying strategy. Whether you carefully plan a formal launch or dash off a back-of-the-envelope proposal and forge ahead immediately, everything will hinge on optimizing ... more...

Yahoo’s NewFront: New Ad Opportunities, Measurement Capabilities, and More

Written on
April 29th 2014
Author
Mike Daly

ADOTAS — Last night at Digital Content NewFronts 2014, Yahoo announced unveiled the first of its new original long-form shows, a new partnership with Live Nation for live streaming concerts, the all new Yahoo Travel digital magazine, and new advertising opportunities and measurement capabilities. “We are in a time of rapid ... more...