mcommerce



The 5 Most Common Misconceptions about Mobile Advertising

Written on
June 25th 2014
Author
Adam Foroughi

ADOTAS – It’s 2014. Surely brands are coming around to mobile, right? Maybe not. Although Mary Meeker’s latest report did find that mobile advertising grew 47% in the past year, many still believe in the misconceptions surrounding mobile advertising despite this strong outlook. Some aren’t sure how ads help drive mobile commerce, ... more...

Study: 83% of Consumers Plan to Conduct Mobile Commerce in Next 12 Months

Written on
February 19th 2014
Author
Press Release

SINGAPORE, February 19, 2014 (ADOTAS) – InMobi, the world’s largest independent mobile advertising company, today announced the results of its 2014 Mobile Media Consumption Report, which provides insights into changing trends in mobile media consumption habits. The 2014 report findings reiterate that mobile devices have become integral to everyday life, ... more...

A Seasonal Guide to Shopper Marketing

Written on
February 12th 2014
Author
Sha Fakiri

ADOTAS – For decades, retail marketers relied on colorful Sunday paper sales circulars to supplement their ad campaigns and drive customers into stores, but today’s shopping trends have changed. Readership for the print versions of Sunday papers has diminished, and some merchandisers have begun to replace the giant store displays ... more...

Study: Retailers Spent More on Location-Targeted Mobile Advertising Than Any Other Business Category in 2013

Written on
February 12th 2014
Author
Press Release

NEW YORK, February 12, 2014 (ADOTAS) — xAd, the only global mobile-location ad platform, today released its 2013 Year in Review Report, which outlines the most popular trends in mobile-location advertising in 2013. The trends are derived from the more than 400 billion location-verified ad requests on xAd’s platform last ... more...

How SMBs Can Keep Up With Mobile Commerce

Written on
June 18th 2013
Author
Sephi Shapira

ADOTAS — It’s no secret that mobile commerce is on the upswing. According to Business Insider, as recently as 2010, mobile commerce represented only 3% of total e-commerce. According to comScore, by the 2012 holiday shopping season, it rose to 11%, translating to $18.6 billion in consumer spending (not including ... more...

Alaric Offers myPinPad Solution to Transform Online and Mobile Payments

Written on
May 7th 2013
Author
Press Release

NEW YORK, May 7, 2013 (ADOTAS) — Alaric, a global supplier of fraud prevention and payments solutions, announced today that it is now offering the innovative myPinPad™ product. This proprietary solution enables cardholders to securely control the authorization of payments via the entry of their PIN on touch-screen payment terminals, ... more...

Adobe Mobile Benchmark Report: Apple iOS Reclaims its Dominance

Written on
April 25th 2013
Author
Adotas

ADOTAS — With its smooth touch screen and mobile opti­mized browser, iPhone became the pre­ferred smart­phone for surf­ing the web soon after its launch, and remained that way until the mid­dle of 2010 when Android phones sur­passed iPhones. How­ever, since being offered on the Ver­i­zon net­work in Feb­ru­ary 2011, the ... more...

VIDEO: adidas Learns the Full Value of Mobile

Written on
March 11th 2013
Author
Mike Daly

adidas recently worked with iProspect to leverage mobile’s power to reach on-the-go customers. They recognized that in order to build an effective mobile presence, they had to pivot their thinking to understand how mobile drives value beyond mobile commerce, particularly in-store sales on the homepage. To view the full case study, ... more...

Mobile Growth Led by Incentivized Traffic in the Performance Channel

Written on
October 24th 2012
Author
Matt Swan

The state of the current economic climate has seen the way that customers shop significantly change. Savvy shoppers know discounts are available by purchasing online and the rise of sites offering advice on where to find the best coupons has fuelled this growth within the online space. These shoppers are ... more...

‘Tis the Season for Brand Safety

Written on
October 17th 2012
Author
Eric Bosco

Think of this as the “season before the season.” Before the holiday shopping season comes the period of holiday sales hype, which appears to be our current state as digital advertisers. The first projections started to appear last week, and they look promising. So if you’re a family-driven online brand, ... more...