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Alaric Offers myPinPad Solution to Transform Online and Mobile Payments

Written on
May 7th 2013
Author
AdotasWire

NEW YORK, May 7, 2013 (ADOTAS) — Alaric, a global supplier of fraud prevention and payments solutions, announced today that it is now offering the innovative myPinPad™ product. This proprietary solution enables cardholders to securely control the authorization of payments via the entry of their PIN on touch-screen payment terminals, [...] more...

Adobe Mobile Benchmark Report: Apple iOS Reclaims its Dominance

Written on
April 25th 2013
Author
Adotas

ADOTAS — With its smooth touch screen and mobile opti­mized browser, iPhone became the pre­ferred smart­phone for surf­ing the web soon after its launch, and remained that way until the mid­dle of 2010 when Android phones sur­passed iPhones. How­ever, since being offered on the Ver­i­zon net­work in Feb­ru­ary 2011, the [...] more...

VIDEO: adidas Learns the Full Value of Mobile

Written on
March 11th 2013
Author
Mike Daly

adidas recently worked with iProspect to leverage mobile’s power to reach on-the-go customers. They recognized that in order to build an effective mobile presence, they had to pivot their thinking to understand how mobile drives value beyond mobile commerce, particularly in-store sales on the homepage. To view the full case study, [...] more...

Mobile Growth Led by Incentivized Traffic in the Performance Channel

Written on
October 24th 2012
Author
Matt Swan

The state of the current economic climate has seen the way that customers shop significantly change. Savvy shoppers know discounts are available by purchasing online and the rise of sites offering advice on where to find the best coupons has fuelled this growth within the online space. These shoppers are [...] more...

‘Tis the Season for Brand Safety

Written on
October 17th 2012
Author
Eric Bosco

Think of this as the “season before the season.” Before the holiday shopping season comes the period of holiday sales hype, which appears to be our current state as digital advertisers. The first projections started to appear last week, and they look promising. So if you’re a family-driven online brand, [...] more...

Marketoon: ‘Personalized Shopping Experiences’

Written on
October 3rd 2012
Author
AdotasWire

Baynote published another “marketoon” this week on their blog. This marketoon parodies the merchandising and inventory challenges retail companies face when managing both in store and online campaigns. In the accompanying blog post, Baynote’s VP of Marketing, Dan Darnell, points out that in order to fulfill the “ultimate” omni-channel vision [...] more...

Fingerhut M-shoppers Get Familiar Site: Moovweb

Written on
September 17th 2012
Author
AdotasWire

San Francisco, CA (September 17, 2012) – Moovweb, the world’s first agile Web mobile platform, today announced that Bluestem Brands, a multi-brand, multi-channel retailer of a broad selection of name brand and private label general merchandise, has experienced dramatic improvements in their mobile channels for their Fingerhut and Gettington.com brands [...] more...

Report: Entertainment Brands, Consumers Embrace Mobile

Written on
August 30th 2012
Author
Mike Daly

Millennial Media, a leading mobile advertising platform, released the results today of an in-depth look at mobile advertising in the entertainment industry and. The report, “Entertainment: Mobile Insights for Entertainment Brands,”  shows, among other findings, that more than 70 percent of all entertainment ad campaigns use mobile video, and users who cconsume mobile entertainment content [...] more...

Google Wallet Isn’t About Payment, But Mobile CRM

Written on
September 13th 2011
Author
Matthew Talbot

ADOTAS – In late May, Google announced its digital wallet – an Android application that lets people with Android phones equipped with near-field communication (NFC) technology pay for goods by simply tapping their handset on a special payment terminal. Field tests are underway in New York and San Francisco. Initially, the app [...] more...

Weekend Purchasing Decisions Increasingly Involve Mobile

Written on
September 2nd 2011
Author
James G. Smith

ADOTAS – During the week, mobile devices have become a primary source for news and information, besting traditional media like newspapers. From Monday through Thursday, news and business information are widely accessed. But on the weekends, mobile consumers use their devices differently than they do during the week, according to data [...] more...



Spotlight

Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

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