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Mobile Marketing Adds $139B to U.S. Economy in 2012; Set to Rise to $400B by 2015

Written on
May 9th 2013
Author
AdotasWire

NEW YORK, May 9, 2013 (ADOTAS) — The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. Over the next five years, this figure is set to skyrocket to $400 billion [...] more...

Today’s Burning Question: Marketing Implications of Google Glass

Written on
February 25th 2013
Author
Mike Daly

Another day, another screen size! On the heels of Google’s unveiling of new details about Google Glass, we asked our panel of movers & shakers: “How will online marketers capitalize on the impending availability of Google Glass?” Here’s how they responded: “My initial thoughts from a digital marketing perspective would be how to [...] more...

Industry Leaders Offer Predictions for 2013 (Part 5)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   James Walker, CEO, Inadco “After years of spending a majority of their Display marketing budgets on generating demand, brand advertisers will start allocating an increasing percentage of their budgets towards capturing some of that demand by utilizing new and innovative solutions for [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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