mblox



New Mblox Report Shows Brands and Consumers Wildly Disagree on Customer Experience

Written on
December 8th 2014
Author
Adotas

Mblox, the application-to-person (A2P) text messaging company, today announced findings from a global survey of customers and businesses conducted by Millward Brown Digital, which explores the terrain of “care,” and measures consumer satisfaction with brand engagement. The data revealed a dramatic “care gap” in business-to-consumer ... more...

Is Your Mobile Advertising Platform Doing Enough?

Written on
February 17th 2014
Author
Stacy Adams

ADOTAS – When is the last time you left the house for few hours and realized you didn’t have your cell phone? What was your first thought? Panic? Concern? Did you immediately turn the car around to go get your phone or did you decide to “live dangerously” without it? ... more...

Today’s Burning Question: Marketing Implications of Google Glass

Written on
December 24th 2013
Author
Mike Daly

EDITOR’S NOTE: This article, originally published on Feb. 25, 2013, placed at No. 17 in our 20 most popular articles of the year. ADOTAS – Another day, another screen size! On the heels of Google’s unveiling of new details about Google Glass, we asked our panel of movers & shakers: “How will ... more...

Mobile Marketing Adds $139B to U.S. Economy in 2012; Set to Rise to $400B by 2015

Written on
May 9th 2013
Author
Press Release

NEW YORK, May 9, 2013 (ADOTAS) — The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. Over the next five years, this figure is set to skyrocket to $400 billion ... more...

Industry Leaders Offer Predictions for 2013 (Part 5)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   James Walker, CEO, Inadco “After years of spending a majority of their Display marketing budgets on generating demand, brand advertisers will start allocating an increasing percentage of their budgets towards capturing some of that demand by utilizing new and innovative solutions for ... more...