Maxim

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Maxim, Blender Want Steak

Written on: August 26th 2008
Author: Kathleen

ADOTAS – Maxim and Blender are gobbling up Steak. The search marketing agency has been appointed by Alpha Media Group to manage their search marketing campaigns. Mark Schwartz, who recently joined Steak as VP of business development, landed the deal Steak said. “As an agency, Steak takes a different approach,” Schwartz [...] more...

Delivery Agent to Develop Maxim.com Ecommerce Portal

Written on: December 4th 2006
Author: Sarah Novotny

Delivery Agent, Inc., which specializes in shopping-enabled programming for magazines, TV, movies, sports, and music videos, announced a multi-year agreement with Dennis Digital to develop an exclusive ecommerce destination for Maxim.com. The site will be commencing with Maxim’s December Holiday Gift Guide print issue. Shop.Maxim will feature products appearing in Maxim [...] more...

Maxim.com Launches BK-Sponsored Mobile Platform

Written on: November 15th 2006
Author: Sarah Novotny

Dennis Digital today announced it’s releasing a daily version of its leading men’s brand Maxim to the mobile space, with Burger King serving as the site’s launch sponsor. The fast food chain will thereby provide banner ads linking to its own mobile web site, http://wap.bk.com. According to the release, the [...] more...

ADOTAS Conversations: Getting the Maxim Effect on 18-34 Males from Dennis Digital’s Todd Anderman

Written on: October 12th 2006
Author: Sarah Novotny

18-34-year old males have made an effortless transition from being arguably the most coveted demographic in TV and print land to the most sought after in the virtual space. From gaming to music downloading to casual Web surfing, men online engage in enough diverse activity to provide marketers a goldmine [...] more...

Airborne, Dennis Digital Extend Mobile Partnership

Written on: September 11th 2006
Author: Sarah Novotny

Airborne Entertainment and Dennis Digital, a subsidiary of Dennis Publishing, have announced the extension of their exclusive partnership agreement. The agreement, which began in 2002, brings Maxim and Dennis’ other entertainment properties, Blender and Stuff, to the mobile market. Last year, over 5.8 million units of Maxim mobile product were sold [...] more...

Icehouse Beer, Maxim.com Parent the Perfect Party Robot

Written on: August 21st 2006
Author: Sarah Novotny

Icehouse Beer and Maxim.com have joined forces to create a digital marketing initiative that stars an Icehouse-dispensing party robot. Brewtron, who will be the viral video star of the campaign, is designed to be the perfect “party-bot.” Brewtron is part of an initiative to demonstrate Icehouse’s status as the beer of [...] more...

Maxim, CBS Form Digital Content Partnership

Written on: July 13th 2006
Author: Sarah Novotny

Men’s lifestyle property Maxim.com today announced that it has formed a strategic content-sharing partnership with CBS SportsLine, a component of CBS Digital Media. Maxim.com, a subsidiary of the Dennis Digital network and the Web counterpart to Maxim magazine, will now feature up-to-the-minute sports headlines and real-time scores courtesy of Sportsline. The [...] more...

AskMen.com

Written on: January 4th 2006
Author: Sarah Novotny

What they do: Founded in 1999 by Chris Rovny, Ricardo Poupada and Luis Rodrigues, AskMen.com is now the largest online men’s lifestyle destination. AskMen.com runs the gamut of men’s topics by offering stock tips, health & fitness tips, sports coverage, tech gadget articles, celebrity interviews, entertainment reviews, dating advice and [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

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