maxifier
Today’s Burning Question: IAB Internet Advertising Revenue Report (Pt. 2)
ADOTAS (Second of two parts) – Today, we’re asking our esteemed panel of thought leaders the following Burning Question: “What are your thoughts about Tuesday’s IAB announcement that digital advertising revenues climbed to a milestone high of $36.6 billion in 2012?” Here’s how they’ve responded: “These revenue numbers are incredible and a [...] more...
Today’s Burning Question: Is the Industry Overrun with Botnets?
ADOTAS – Inspired by recent coverage of the issue by both AdWeek and AdExchanger, we asked our panel of industry leaders: “Has botnet traffic increased exponentially in the age of programmatic buying and RTB, and if so, what can be done to combat it?” Here are their responses: “I don’t think this is a new [...] more...
Today’s Burning Question: Are Ad Sales People Becoming Irrelevant? (Pt. 2)
… Previous “The answer is: no. The advertising ecosystem will likely always need a direct salesforce. What it doesn’t need however is more people to sell, traffic and optimize standardized banner ads – programmatic mechanisms are clearly compressing these taxes out of the system. The need for a qualified, educated direct sales team to connect [...] more...
Ex-Maxifier Exec Jonathon Shaevitz Named CEO at Legolas Media
NEW YORK (January 15, 2013) — Legolas Media, a leading provider of programmatic guaranteed inventory, has named ad tech entrepreneur Jonathon Shaevitz (pictured) as its new CEO. Legolas’ Intelligent Media Buying service is used by ad agencies and advertisers to achieve reach objectives without sacrificing quality, price or control. Shaevitz [...] more...
Shaevitz Steps Down, Katsur and Colella Move Up at Maxifier
Jonathon Shaevitz (pictured) has stepped down from his position as CEO at Maxifier after two years there. Anthony Katsur, previously COO at the company, is the new CEO, while former CRO Denise Colella, has taken on the newly created position of president. “Both Tony and Denise are seasoned ad tech veterans who [...] more...
Reader Poll: Too Much Inve$ting in Tech Companies
Last week’s reader poll question was based on a comment from Maxifier CEO Jonathon Shaevitz during a video interview with Adotas at ad:tech NY 2012: “Is there an overfunding of tech companies?” The results are as follows: Yes: 60 percent. No: 40 percent. This week’s question: Has Big Data’s rise to prominence come at the expense of [...] more...
WGI Group Invests in Maxifier for Strong Leadership Team and Ability to Grow Brand Marketing Dollars Online
NEW YORK (November 13, 2012) — Maxifier, the global leader in programmatic premium optimization, today announced an investment from WGI Group, a provider of early stage capital for Internet entrepreneurs. The investment comes shortly after a strategic investment from Dentsu Digital Holdings, Inc., which actively invests in emerging digital companies through [...] more...
Obama Rolls in Adotas Poll
Judging by the results of our most recent poll quesition, the interactive ad industry is in a blue state. Asked who would win the presidential election, our readers responded: Barack Obama (68 percent) Mitt Romney (32 percent) Our new poll question is based on a comment from Maxifier CEO Jonathon Shaevitz during a [...] more...
VIDEO: Maxifier CEO Jonathon Shaevitz on the Overfunding of Tech Companies
Maxifier CEO Jonathon Shaevitz is interviewed by Adotas editor Mike Daly ad ad:tech NY 2012. Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2012%2F11%2Fvideo-maxifier-ceo-jonathon-shaevitz-on-the-overfunding-of-tech-companies%2F'; addthis_title = 'VIDEO%3A+Maxifier+CEO+Jonathon+Shaevitz+on+the+Overfunding+of+Tech+Companies'; addthis_pub = 'adotas'; more...
How to Succeed as a Woman in Ad Tech
According to a study released last month by Harvard Business School and the Interactive Advertising Bureau (IAB), the ad-supported Internet contributed to 5.1 million jobs in the U.S. and $530 billion to the US economy in 2011. The release of this information was timely, as the topic of job creation [...] more...
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Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
- Combatting Click Fraud: An Ad Network Checklist May 23rd 2013 ADOTAS — Click fraud remains a nettlesome problem for advertisers, [...] more »
- AFAIK: Quantasy, SDL, MARS Advertising, Concentric, engajer, Burstly May 23rd 2013 ADOTAS – Here’s what we herd through the digital grapevine [...] more »
- Blogshare: Twitter Launches Lead Generation Card May 23rd 2013 ADOTAS (via MediaWhiz) – [Yesterday's] announcement by Twitter of the [...] more »
- Wired to Share: New Research from ShareThis and Digitas Reveals Important Insights into Digital Sharing Behavior of Moms May 22nd 2013 PALO ALTO, CALIF., May 22, 2013 (ADOTAS) – In one [...] more »
Features
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
- Combatting Click Fraud: An Ad Network Checklist May 23rd 2013
- Blogshare: Twitter Launches Lead Generation Card May 23rd 2013
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