matt-swan



5 Metrics for a Successful Performance Marketing Campaign

Written on
February 25th 2013
Author
Matt Swan

How can you judge the success of your affiliate program? Sales volume has always been a key metric for assessing the success of an affiliate campaign. However, there are a number of other measurements beyond simply the number of transactions that should be taken into account. 1. Quality of Customers referred through ... more...

Key Tips for Publishers to Maximize Their Revenues

Written on
June 18th 2012
Author
Matt Swan

ADOTAS – Performance marketing can provide a fruitful return for individuals who have the resources and inclination to invest in the channel. When starting out as a new publisher, it can initially be difficult to generate significant levels of traffic and income. However, by investing time wisely, publishers will begin ... more...

Five Tips for Managing a Successful Lead-Based Affiliate Program

Written on
March 16th 2012
Author
Matt Swan

ADOTAS – The performance marketing channel has always offered advertisers an opportunity to deliver large volumes of leads — the challenge remains in assessing the value and assigning an appropriate reward for those leads. Here are five tips for advertisers to ensure the successful management of lead-based affiliate programs. Have appropriate ... more...