matt-murphy



The (Hyper-Local) Future of Advertising

Written on
December 12th 2012
Author
Matt Murphy

Until recently, large national advertising agencies had an almost insurmountable advantage over their mid-sized and smaller counterparts thanks to economies of scale in large-scale media buying. Expanding companies that were looking to increase market share turned to big advertising agencies because they could access large-scale media buys more affordably. This ... more...

Weather Channel CEO Kenny Joins SessionM Board

Written on
August 29th 2012
Author
PR

SessionM announced yesterday that David Kenny, chairman and CEO of The Weather Channel Companies (TWCC), will be joining its board of directors. “David is a proven leader across digital and media industries,” said Lars Albright, co-founder and CEO of SessionM. “His wealth of experience and unique perspective on driving consumer engagement ... more...