matt-lawson



Today’s Burning Question: Another Facebook Redesign?

Written on
March 7th 2013
Author
Mike Daly

Today we’ve asked our panel of industry leaders: ”What is your opinion of Facebook’s latest redesign?” Here are their responses: “I thought the comparison Mark Zuckerberg made of Facebook to being a person’s personalized newspaper was interesting because for the first time I saw an emphasis beyond “connecting people” to one as a news ... more...

Tablet Traffic on the Fast Track; Marketers Face New Challenges, Opportunities

Written on
February 26th 2013
Author
Richard L. Tso

With more and more people purchasing portable handheld devices, tablet ad spend is predicted to pummel smartphone ad budgets over the next four years. According to eMarketer, the 2012 mobile ad budget made up a minuscule slice of the digital ad spend and an even tinier 2 percent of total ... more...

Five Quick Tips for Making the Most of Google’s Product Listing Ads (PLAs)

Written on
February 21st 2013
Author
Matt Lawson

According to Marin Software‘s findings, in the last year the click share of PLAs as a percent of total search clicks increased 210% as consumers increased their engagement with the ads, which appear as image results in Google Search and as product listings within Google Shopping. Google transitioned Google Shopping to a ... more...

Reaction to Facebook’s New Search Feature

Written on
January 16th 2013
Author
Mike Daly

Facebook’s introduction of Graph Search on Tuesday has, not surprisingly, elicited a flurry comments from interested Internet parties. Here’s what a few of them had to say: “At this point, I’m unimpressed. It remains unclear on how advertisers will be able to use this Graph Search product to better market and ... more...

Marin Software Announces PPC Benchmark Assessment for Search Marketers

Written on
December 18th 2012
Author
Mike Daly

SAN FRANCISCO (December 18, 2012) – Marin Software, provider of a leading digital ad management platform for advertisers and agencies, today launched a complimentary PPC Benchmark Assessment for search marketers.  Comparing marketer’s PPC metrics to data from the Marin Software Global Online Advertising Index and other Benchmark respondents, the report ... more...

Report: Retailers Spent Dramatically More on Paid Search In Advance of Black Friday & Cyber Monday

Written on
November 28th 2012
Author
Mike Daly

SAN FRANCISCO (November 27, 2012) – In the battle for revenue online, retailers increased search advertising spend 59 percent on Thanksgiving Day 2012, compared to 2011. Across the five popular shopping days from Thanksgiving through Cyber Monday, cost-per-click (CPC) also skyrocketed 20 percent higher than 2011, as competition for search terms among retailers ... more...

Marin Software, Criteo Partner in Japan for Unified Search and Performance Display Advertising

Written on
October 3rd 2012
Author
AdotasWire

TOKYO (October 3, 2012) – Marin Software, provider of the leading digital ad management platform for advertisers and agencies, today announced a partnership with Criteo, the global leader in performance display advertising. Through the partnership, joint customers in Japan will be able to utilize Marin Retargeting, a complete workflow, analysis, ... more...

Marin Software and Mercent Deliver Inventory-Driven Paid Search Campaigns

Written on
September 17th 2012
Author
AdotasWire

SAN FRANCISCO, CA September 17, 2012 — Marin Software, provider of the leading digital ad management platform for advertisers and agencies, today announced a partnership with Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online. Through the partnership, large brand named retailers now ... more...

Marin Software Report on Mobile Search Advertising: More Engagement, Lower CPC for Mobile

Written on
March 26th 2012
Author
Brian LaRue

ADOTAS- Today, online advertising management services platform provider Marin Software released its “State of Mobile Search Advertising in the U.S.” report, which details exactly what its title suggests, summarizing some key points worth observing following a landmark 2011 for mobile device adaptation and mobile ad spend, and also projecting what ... more...