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Celtra Partners with Leading Media Suppliers to Launch Smart Video Ad Formats & Responsive Ad Design

Written on
April 7th 2014
Author
AdotasWire

BOSTON, April 7, 2014 (ADOTAS) – Celtra Inc., an industry leader in mobile display ad creation, serving and analytics, today launched a family of new Smart Video Ad Formats for all mobile devices. These formats use a brand new Celtra developed video technology and leverage newly developed responsive ad design capabilities. ... more...

23 Thought Leaders Offer 51 Predictions for 2014

Written on
January 9th 2014
Author
Adotas

ADOTAS — With the first full business week of 2014 rapidly coming to an end, so too is our coverage of predictions for the year ahead from online ad industry executives. If your opinion on what we should expect in this new year has not been expressed on ADOTAS, please feel ... more...

Location-Based Advertising Engagement Skyrockets for Rich Media Mobile Ads

Written on
December 14th 2012
Author
AdotasWire

CAMBRIDGE, MASS. (December 13, 2012) – Engagement rates for location-based features in rich media mobile ads nearly doubled in Q3 2012 (185 percent growth) according to new findings from Celtra‘s quarterly Mobile Rich Media Monitor Report. Overall, engagement rates for rich media mobile advertisements continue to show steady, quarter-over-quarter growth. In ... more...

Brands Want Your Undivided Attention: The Rise of Multi-Screen Ad Campaigns

Written on
November 7th 2012
Author
Richard L. Tso

We all do it. We sit in front of our computers at work with our iPhones on our desk, sometimes switching back in forth between emails and photos that exist on each device. At home we sit down in front of the television to watch 30 Rock or Newsroom, and ... more...