massiveimpact



Industry Leaders Weigh In On Impact of Alibaba IPO

Written on
May 9th 2014
Author
Mike Daly

ADOTAS — Chinese eCommerce powerhouse Alibaba filed to go public this week and listed its online marketing services as a primary source of revenue. According to Business Insider, Alibaba is a Chinese e-commerce company with several businesses, including Taobao, a site similar to eBay, and Tmall, an e-commerce site for brands and retailers. ... more...

Facebook’s Mobile Ad Announcement: The Industry Reacts

Written on
April 30th 2014
Author
Mike Daly

ADOTAS – As we reported earlier this week, Facebook revealed its plans for a mobile ad network at its “F8″ developer conference in San Francisco today. To kick off the conference, founder/CEO Mark Zuckerberg and company announced more than a dozen new developer products, including: Audience Network: Developers now have a new way to ... more...

Ad-Tech Execs Weigh In On Twitter’s IPO

Written on
November 7th 2013
Author
Mike Daly

ADOTAS – Here’s what some of the online ad industry’s movers and shakers are saying about Twitter’s IPO today: “With an active user base of 232 million users Twitter definitely has traction, nonetheless Twitter has yet to turn a profit and currently reports 9% of the revenue Facebook reported a year ... more...

UPDATED: As Mobile Ads Drive Revenues and Teen Use Declines, What’s Next for Facebook?

Written on
October 31st 2013
Author
Richard L. Tso

ADOTAS – With revenue climbing to $2.02 billion from $1.26 billion just a year ago, Facebook is finally gaining a firm foothold, roughly six quarters after its IPO in May of last year. The social network’s Q3 2013 numbers surged past Wall Street’s projections, revealing a 60-percent increase in revenue ... more...

How SMBs Can Keep Up With Mobile Commerce

Written on
June 18th 2013
Author
Sephi Shapira

ADOTAS — It’s no secret that mobile commerce is on the upswing. According to Business Insider, as recently as 2010, mobile commerce represented only 3% of total e-commerce. According to comScore, by the 2012 holiday shopping season, it rose to 11%, translating to $18.6 billion in consumer spending (not including ... more...

Mobile Ad Execs Weigh In on Facebook’s Q1 Earnings Report

Written on
May 2nd 2013
Author
Mike Daly

ADOTAS – Both in anticipation and on the heels of Facebook’s Q1 earnings report announcement, in which mobile advertising accounted for $375 million in revenue, a few thought leaders in the mobile ad space have offered their comments in on its implications. GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF ... more...

Today’s Burning Question: Mobile Ad Revenue to Reach $11.4B?

Written on
January 23rd 2013
Author
Mike Daly

We asked industry leaders for their reaction to last week’s report from Gartner announcing that Worldwide Mobile Advertising Revenue is to Reach $11.4 Billion in 2013. Here’s what they had to say: “There’s a lot here that I agree with, particularly how search will grow and drive mobile revenue over the short term ... more...