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The direct effect of in-game advertising

Written on
November 12th 2009
Author
Gavin Dunaway

ADOTAS – In-game advertising has been a multimillion dollar industry for several years — brand awareness was evident, but a new partnership between comScore and Massive, a wholly owned subsidiary of Microsoft, will show advertisers the direct effect of their advertising efforts. Ad Effx Action Lift for Gaming will combine in-game [...] more...

Burst Media Has Finger on Gaming Pulse

Written on
June 3rd 2008
Author
Kathleen

ADOTAS – Burst Media, a provider of advertising representation, services and technology to independent Web publishers, has announced the launch of the Burst Gamers Network on an auspicious day for the video advertising industry. The network will serve advertisers that want to target men between the ages of 15 and 34 [...] more...

In-Game Ads Flood EA Titles

Written on
July 25th 2007
Author
Sarah Novotny

Advergaming and in-game advertising as a legitimate investment for advertisers just got more credibility with a new partnership between Electronic Arts (EA) and Massive. EA has agreed to sell inventory from five of its best-selling names through Massive’s in-game ad network, which is owned by Microsoft. The network will be representing [...] more...

Microsoft to Announce Worldwide Launch of Digital Advertising Solutions

Written on
September 25th 2006
Author
Sarah Novotny

In a move to combine its broad set of global advertising products and services into a unified offering for advertisers, Microsoft will be announcing the worldwide launch of its Microsoft Digital Advertising Solutions during the events of Advertising Week 2006. The development of Microsoft Digital Advertising Solutions is a means [...] more...

In-Game Advertising Scores Big: Discussing the Trends & Futures with the Exploding Industry’s Leaders

Written on
July 24th 2006
Author
Kenneth Musante

There are few online advertising sectors that are increasingly inhaling more and more ad dollars than the burgeoning in-game ad industry. Games are the new old medium. They’ve been around for more than thirty years already, but they’ve only recently been realized as an ad delivery platform. For the past [...] more...

Funcom’s Anarchy Online Integrates Interactive Advertising

Written on
July 19th 2006
Author
Sarah Novotny

In-game advertising has gone interactive. Funcom and Massive Incorporated have introduced new ad technology to “Anarchy Online,” allowing players to interact with dynamic billboards featured within the game. Toyota has been the first to sign on to the new advertising tool to promote the Toyota Yaris. Players of Funcom’s free “Anarchy [...] more...

Massive Expands into Asia with Webzen

Written on
June 27th 2006
Author
Sarah Novotny

Microsoft’s newly acquired in-game advertising unit Massive has expanded into the Asian market through a partnership with Korean game developer Webzen. This is also Webzen’s first foray into the realm of online advertising. As part of the deal, Massive will serve ads inside two of Webzen’s massively multiplayer online games: the [...] more...

Microsoft Cements Massive Deal

Written on
May 5th 2006
Author
Sarah Novotny

At yesterday’s seventh annual MSN Strategic Account Summit, Microsoft confirmed rumors that it is acquiring video game advertising giant Massive. This move will deliver dynamic, relevant ads across Microsoft’s online services beginning with Xbox Live and MSN Games. Massive is known for its effective product placements in video [...] more...

Surveying the In-Game Horizon

Written on
April 28th 2006
Author
Douglas MacMillan

The iron is hot for in-game advertising. Just this week, two stories broke which give credence to the notion that the industry has come in to its own in the first quarter of 2006: Microsoft positioning for a buyout of Massive, Inc., and IGA Worldwide’s acquisition of Sony’s Chris Deering [...] more...

Project Entropia Launches In-Game Ad Platform

Written on
March 29th 2006
Author
Sarah Novotny

The massively multiplayer online RPG (MMORPG) Project Entropia, created by game developer MindArk, has teamed up with in-game advertising provider Massive Incorporated to give both in-game and real-world businesses access to their in-game advertising system. Unlike most subscription-based MMORPG’s, Project Entropia is based on real currency, with an in-game currency [...] more...


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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...


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