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Preview: What’s Happening at Internet Week New York 2013

Written on
May 20th 2013
Author
Richard L. Tso

ADOTAS — Digital advertising and technology collide this week as Internet Week New York (IWNY) kicks off its 6th year exploring how new media has touched virtually every aspect of business, from food to fashion to healthcare and education. Even if you’re not a techie, there are plenty of reasons to [...] more...

Larissa’s Picks to Click: Native Advertising, The Babe in his Jockeys, Louis C.K.

Written on
May 13th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Finals are over and now my brain has turned to mush. Summer is calling my name! Mashable examines native advertising and asks: [...] more...

Larissa’s Picks to Click: Kinetic Social, Native Ad Blindness, Slender Vender

Written on
May 6th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. If  you’re crouched in the fetal position under your desk at work right now with a pounding headache and a stomach [...] more...

Larissa’s Clicks to Pick: Engagement Defined, Online Trumps TV, Chevy’s Offensive Ad

Written on
May 2nd 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Oh man, Cinco de Mayo celebrations will be kicking off this weekend.  Where’s your celebratory spot of choice this year? “Please spell, [...] more...

Larissa’s Picks to Click: Disrupt NY Live Feed, Facebook Ad Capabilities, HuffPost Live

Written on
April 29th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. With April winding down to a close, that means one thing: Finals are quickly approaching. Ugh. Check out a live feed of [...] more...

Larissa’s Picks to Click: Tumblr’s Native Mobile Ads, Late Night with the Cap’n, Gentleman Jack

Written on
April 23rd 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. 44 degrees is not spring weather in New York.  I probably should have opted for hot coffee over iced this morning. MediaPost [...] more...

HuffPost Publisher Janet Balis: Balancing Premium Content, Ad Tech, and Network-Driven Strategies

Written on
April 22nd 2013
Author
Mike Daly

ADOTAS — In early February, when AOL announced its first revenue growth in 8 years, its Huffington Post Media Group figured prominently in the discussion. No surprise there, since the group “is responsible for creating marketing strategies for AOL’s blue-chip advertising clients such as Coke and General Motors,” according to [...] more...

Larissa’s Picks to Click: Credit Cards Give Data to Brands, No Ads on Google Glass, ‘Ship Your Pants’

Written on
April 16th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Tax Day is over!  Time to stop stressing about the IRS and enjoy this beautiful day! Your credit card carrier could be [...] more...

Larissa’s Picks to Click: Facebook Ad Targeting, Amazon’s Ad Business, Award-Winning Banner Ad

Written on
April 11th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Well, my crazy weekend starts tomorrow. Anyone else in favor of a 5-day weekend and 2-day work week? According to Mashable, Facebook [...] more...

Larissa’s Picks to Click: Brands to Up TV Ante by $2B, WWE Socialmania, Instagram ‘Ads’

Written on
April 4th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. I feel old.  Registering for my last semester of classes yesterday was bittersweet.  Can I go back to kindergarten? While print ads are [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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