mary-meeker



Business Insider: Apple’s iWatch Will Be a Huge Hit

Written on
May 30th 2013
Author
Business Insider

ADOTAS (via Business Insider) – There have been multiple reports that Apple has a team of people working on making a computer for your wrist – a “smartwatch.” Some are already calling it the iWatch. Perhaps you remain unconvinced about the merits of such an idea. If that’s the case, there’s a chart ... more...

Is The Move to Mobile a Race to the Bottom for Publishers?

Written on
February 14th 2013
Author
Richard L. Tso

For advertisers and publishers, the lifetime value of a customer (LTV) has been crushed by the introduction of digital. The spiraling decline of print has led to a drastic decrease in the number of subscription-based revenues for publishers, who rely heavily on this dependable revenue stream to partially cover high ... more...

WHITE PAPER: A Sobering Look at the State of Mobile Marketing

Written on
September 28th 2012
Author
Mike Daly

AdTruth has issued a while paper on “Improving the Economics of Mobile Marketing.” The study highlights the substantial gap between where things are and where they need to be to capitalize on the $15 billion opportunity suggested in Mary Meeker’s Internet Trends report last May. Along with the relative doom and ... more...