mary-meeker



Implications of the Meeker Report: The Rising Role of Translation

Written on
July 29th 2014
Author
Nataly Kelly

At the end of May, Silicon Valley venture capitalist and Internet expert Mary Meeker released her annual Internet trends report. As in years past, the report underscores the increasingly global nature of the Internet. Businesses now understand that by virtue of having a website that can be found by potential ... more...

The 5 Most Common Misconceptions about Mobile Advertising

Written on
June 25th 2014
Author
Adam Foroughi

ADOTAS – It’s 2014. Surely brands are coming around to mobile, right? Maybe not. Although Mary Meeker’s latest report did find that mobile advertising grew 47% in the past year, many still believe in the misconceptions surrounding mobile advertising despite this strong outlook. Some aren’t sure how ads help drive mobile commerce, ... more...

Business Insider: Apple’s iWatch Will Be a Huge Hit

Written on
May 30th 2013
Author
Business Insider

ADOTAS (via Business Insider) – There have been multiple reports that Apple has a team of people working on making a computer for your wrist – a “smartwatch.” Some are already calling it the iWatch. Perhaps you remain unconvinced about the merits of such an idea. If that’s the case, there’s a chart ... more...

Is The Move to Mobile a Race to the Bottom for Publishers?

Written on
February 14th 2013
Author
Richard L. Tso

For advertisers and publishers, the lifetime value of a customer (LTV) has been crushed by the introduction of digital. The spiraling decline of print has led to a drastic decrease in the number of subscription-based revenues for publishers, who rely heavily on this dependable revenue stream to partially cover high ... more...

WHITE PAPER: A Sobering Look at the State of Mobile Marketing

Written on
September 28th 2012
Author
Mike Daly

AdTruth has issued a while paper on “Improving the Economics of Mobile Marketing.” The study highlights the substantial gap between where things are and where they need to be to capitalize on the $15 billion opportunity suggested in Mary Meeker’s Internet Trends report last May. Along with the relative doom and ... more...