marla-schimke



Today’s Burning Question: IAB Internet Advertising Revenue Report (Pt. 2)

Written on
April 17th 2013
Author
Mike Daly

ADOTAS (Second of two parts) – Today, we’re asking our esteemed panel of thought leaders the following Burning Question: “What are your thoughts about Tuesday’s IAB announcement that digital advertising revenues climbed to a milestone high of $36.6 billion in 2012?” Here’s how they’ve responded: “These revenue numbers are incredible and a ... more...

Hearst Revamps Online Magazines for Mobile Generation

Written on
February 12th 2013
Author
Richard L. Tso

Publishing powerhouse Hearst is embarking on a new strategy to change the way people consume editorial content, also giving rise to providing more integrated brand experiences offered by advertisers. Over the next several months, Hearst Digital Media’s portfolio of magazines will be getting a new look and feel. The publisher is ... more...

AFAIK: SocialCode, Infusionsoft, GroSocial, Vision Critical, Macworld, ACTIVE Network, Spredfast, Revoo, Zumobi

Written on
January 23rd 2013
Author
Mike Daly

Here’s the latest word on the cyber-street: Ex-Facebook Sales Director Bill Masterson (pictured) has joined SocialCode as CRO. The move comes as SocialCode’s is celebrating its strongest year to date, with an 88-percent lift in gross revenue from 2011, 39 new client advertisers and 75-percent customer retention rate, according to ... more...