marketo



Marketo and Acxiom® Partner to Bridge the Gap Between Anonymous Impressions and Personalized Experiences

Written on
April 8th 2014
Author
AdotasWire

SAN MATEO, Calif., and LITTLE ROCK, Ark., April 8, 2014 (ADOTAS) — Marketo Inc. (NASDAQ: MKTO), the leading provider of marketing software, and Acxiom (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced a strategic partnership designed to help marketers utilize advanced data insights to tailor marketing content ... more...

EXCLUSIVE: Study Shows Only 3% of B2B Firms Use Marketing Automation

Written on
January 21st 2014
Author
Richard L. Tso

ADOTAS – Integrated marketing platforms like Eloqua, Marketo, Hubspot and Pardot can pretty much do anything these days, from tracking webpage conversions to incorporating a brand’s CRM data to create complex drip-email campaigns that can trigger the sending of follow-up emails once a user clicks on an embedded link. “The ... more...

Invoca Raises $20 Million in Series C Funding Led by Accel Partners

Written on
January 14th 2014
Author
AdotasWire

SANTA BARBARA, Calif., January 14, 2014 (ADOTAS) — Invoca, now the largest provider of cloud-based inbound call marketing technology, today announced it closed $20 million in Series C funding led by Accel Partners, with participation from previous investors Upfront Ventures and Rincon Venture Partners. The funding will be used to ... more...

Spredfast Secures $32.5 Million in Growth Capital

Written on
January 3rd 2014
Author
AdotasWire

AUSTIN, TX.,  January 3, 2014(ADOTAS)  — Spredfast, the leading independent social relationship platform provider, today announced that it has raised $32.5 million in growth capital led by Lead Edge Capital, which has funded well-known software, e-commerce and internet companies including Alibaba Group, Marketo, Bazaarvoice, Drillinginfo, Refinery29, and Monetate. The majority of ... more...

Marketo Signs Definitive Agreement to Acquire Insightera, Extending Leadership in Multi-Channel Relationship Marketing

Written on
December 12th 2013
Author
AdotasWire

SAN MATEO, Calif., December 12, 2013 (ADOTAS) – Marketo , provider of the leading cloud-based marketing software platform for building and sustaining engaging customer relationships, today announced that it has signed a definitive agreement to acquire Insightera, a real-time personalization platform for websites and mobile applications. When combined with Marketo’s rich behavioral ... more...

Media Consolidation Is Revolutionizing Marketing

Written on
December 9th 2013
Author
Jeremy Bloom

ADOTAS — In early October, Nissan announced that it had signed a new three-year contract with Omnicom Group, which will launch a new global agency unit to centralize all its marketing. This was a very smart move by Nissan, a big win for Omnicom and substantiating news for anyone who ... more...

Marketo Unveils Solution to Help Email Marketers Move Toward Automation

Written on
October 17th 2013
Author
AdotasWire

SAN MATEO, Calif., October 17, 2013 (ADOTAS) — Marketo (NASDAQ: MKTO), provider of the leading cloud-based marketing platform for building and sustaining engaging customer relationships, today announced the Dialog Edition, a new solution that provides email marketers with an easy transition from traditional email marketing to automated email campaigns. “Marketers are facing a new ... more...

New Leadspace-Marketo Integration Can Help Boost B2B Lead Conversion

Written on
October 1st 2013
Author
AdotasWire

MENLO PARK, CALIF.,  October 1, 2013 (ADOTAS) — Leadspace, Inc. today launched a new release of its SaaS-based social lead targeting solution that integrates seamlessly with Marketo’s (Nasdaq: MKTO) marketing automation software to give B2B marketers the first automated lead qualification solution to slash lead response times and lift conversion rates. With the ... more...

AFAIK (Part 1): Clear Channel Outdoor, Acquisio, Visible World, FourthWall Media

Written on
June 5th 2013
Author
Mike Daly

ADOTAS – Here’s what the PR machine produced on this busy day: Clear Channel Outdoor Holdings, one of the largest outdoor advertising companies in the world, has announced the promotion of Pru Parkinson (pictured) to the newly created role of Global Chief Marketing Officer, with responsibility for the company’s brand marketing ... more...

Today’s Burning Question: Implications of Marketo IPO

Written on
April 3rd 2013
Author
Mike Daly

ADOTAS – Today we’re asking our crack squad of online gurus the following question: “What does Marketo’s $75M IPO mean for the marketing automation space?” Here’s how they responded. “Traditional advertising is being disrupted and transformed by digital to a greater degree than ever. We hear this from the CMOs of ... more...