marketo
Today’s Burning Question: Implications of Marketo IPO
ADOTAS – Today we’re asking our crack squad of online gurus the following question: “What does Marketo’s $75M IPO mean for the marketing automation space?” Here’s how they responded. “Traditional advertising is being disrupted and transformed by digital to a greater degree than ever. We hear this from the CMOs of [...] more...
Blogshare: How to Host a Most Excellent Google Hangout
ADOTAS – Google Hangouts are becoming an essential tool for the modern marketer. Haven’t used it yet? No worries. Jason Miller, Social Media Strategist & Content Marketing Evangelist at Marketo, has scoured the web and condensed all the pertinent how-to info into a blog post. “I have hosted many a Google [...] more...
Back To School: Silverpop Launches Digital Marketing University
The folks over on Madison Avenue understand just how easy to get sucked into the daily grind of pitching campaigns, monitoring performance and digging through the mounds of big data to find just the right metric to monitor and present to a client. We tend to work hard in the [...] more...
AFAIK: Honda, MediaBrix, Rightster, MediaShift, Travora Media, Adap.tv, Marketo, LSN Mobile
Here’s what our virtual drum circle is pounding out today: Honda has partnered with MediaBrix on a fully integrated, immersive and interactive advertising experience within SongPop as part of the company’s launch of the 2013 Civic. The campaign kicked off yesterday. Honda reportedly is also the first automotive company to feature a branded [...] more...
Industry Leaders Offer Predictions for 2013 (Part 10)
1 2 3 4 5 6 7 8 9 10 John Federman, CEO, Dailybreak “Brands who invested in social media with a desire to create participation at scale will begin to look to quantify a return on their investment.” “Creating social engagement and participation will become a significant part of every comprehensive media [...] more...
Sports Ad ROI on Tap: CoreMotives Integrates with Ticketmaster for Ticket Sales Revenue-Tracking
Athletes and marketers have a lot in common. They both work hard to understand and assess the competitive landscape to develop strategies for scoring against their opponents. They both use teamwork and aggressive defense to protect their assets, whether it is the end zone, the basketball hoop, or their proprietary [...] more...
Marketo LaunchPoint, the Most Complete Marketing Ecosystem, Goes Live
SAN MATEO, CALIF. (November 14, 2012) – Marketo, the leading provider of cloud-based marketing software, today unveiled Marketo® LaunchPoint™, the most complete ecosystem of marketing solutions. Marketo® LaunchPoint™ is not just a place for technology integration, but is also an easy, powerful and complete hub for marketing professionals. The ecosystem [...] more...
Marketo Unveils ‘The Marketing Nation’ To Empower, Educate and Connect Marketers
SAN MATEO, CALIF. (Oct. 24, 2012) – Marketo today introduced the Marketing Nation, the intersection where people, ideas and technology converge, empowering marketers to overcome the challenges that can impede success with marketing automation to shrink the time to value. The Marketing Nation taps into the rich knowledge and [...] more...
Marketo Launches New Program Exchange to Accelerate the Practice of Marketing
SAN MATEO, CALIF. (October 24, 2012) – Today, Marketo announced a powerful new component of the Marketing Nation infrastructure called Marketo Program Exchange. It includes a shared library enabling marketers to dramatically accelerate marketing practices by providing instant access to the most useful pre-built, verified marketing programs and the ability [...] more...
Marketo Offers ‘Definitive Guide to Social Marketing’
Marketo, a leading provider of cloud-based marketing software, announced its all new Definitive Guide to Social Marketing. With 80+ pages of fresh content, expert insight and proven best practices, the latest in Marketo’s series of industry-leading workbooks helps marketers understand how to make every marketing campaign social, and how to [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Adotas Poll: Pay Music Service Will Have Most Affect On Google’s Bottom Line May 24th 2013 ADOTAS – In last week’s poll, we asked our readers: [...] more »
- Report: Tremor Video Files for IPO May 24th 2013 ADOTAS – Are our readers incredibly influential, or are they [...] more »
- How to Make Lead Exchange Work May 24th 2013 ADOTAS — The idea of lead exchanges has hardly been [...] more »
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013 ADOTAS — In the next five years the ticket market [...] more »
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
Features
- How to Make Lead Exchange Work May 24th 2013
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
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