ADOTAS – Integrated marketing platforms like Eloqua, Marketo, Hubspot and Pardot can pretty much do anything these days, from tracking webpage conversions to incorporating a brand’s CRM data to create complex drip-email campaigns that can trigger the sending of follow-up emails once a user clicks on an embedded link. “The [...] more...
SANTA BARBARA, Calif., January 14, 2014 (ADOTAS) — Invoca, now the largest provider of cloud-based inbound call marketing technology, today announced it closed $20 million in Series C funding led by Accel Partners, with participation from previous investors Upfront Ventures and Rincon Venture Partners. The funding will be used to [...] more...
AUSTIN, TX., January 3, 2014(ADOTAS) — Spredfast, the leading independent social relationship platform provider, today announced that it has raised $32.5 million in growth capital led by Lead Edge Capital, which has funded well-known software, e-commerce and internet companies including Alibaba Group, Marketo, Bazaarvoice, Drillinginfo, Refinery29, and Monetate. The majority of [...] more...
Marketo Signs Definitive Agreement to Acquire Insightera, Extending Leadership in Multi-Channel Relationship Marketing
SAN MATEO, Calif., December 12, 2013 (ADOTAS) – Marketo , provider of the leading cloud-based marketing software platform for building and sustaining engaging customer relationships, today announced that it has signed a definitive agreement to acquire Insightera, a real-time personalization platform for websites and mobile applications. When combined with Marketo’s rich behavioral [...] more...
ADOTAS — In early October, Nissan announced that it had signed a new three-year contract with Omnicom Group, which will launch a new global agency unit to centralize all its marketing. This was a very smart move by Nissan, a big win for Omnicom and substantiating news for anyone who [...] more...
SAN MATEO, Calif., October 17, 2013 (ADOTAS) — Marketo (NASDAQ: MKTO), provider of the leading cloud-based marketing platform for building and sustaining engaging customer relationships, today announced the Dialog Edition, a new solution that provides email marketers with an easy transition from traditional email marketing to automated email campaigns. “Marketers are facing a new [...] more...
MENLO PARK, CALIF., October 1, 2013 (ADOTAS) — Leadspace, Inc. today launched a new release of its SaaS-based social lead targeting solution that integrates seamlessly with Marketo’s (Nasdaq: MKTO) marketing automation software to give B2B marketers the first automated lead qualification solution to slash lead response times and lift conversion rates. With the [...] more...
ADOTAS – Here’s what the PR machine produced on this busy day: Clear Channel Outdoor Holdings, one of the largest outdoor advertising companies in the world, has announced the promotion of Pru Parkinson (pictured) to the newly created role of Global Chief Marketing Officer, with responsibility for the company’s brand marketing [...] more...
ADOTAS – Today we’re asking our crack squad of online gurus the following question: “What does Marketo’s $75M IPO mean for the marketing automation space?” Here’s how they responded. “Traditional advertising is being disrupted and transformed by digital to a greater degree than ever. We hear this from the CMOs of [...] more...
ADOTAS – Google Hangouts are becoming an essential tool for the modern marketer. Haven’t used it yet? No worries. Jason Miller, Social Media Strategist & Content Marketing Evangelist at Marketo, has scoured the web and condensed all the pertinent how-to info into a blog post. “I have hosted many a Google [...] more...
- Twelvefold Introduces Spectrum for Video: Real-Time, URL-Level Video Ad Placements Across All Screens March 6th 2014 SAN FRANCISCO, March 6, 2013 (ADOTAS) – Twelvefold, a big [...] more »
- DataXu Adds Video to Private Exchange Capabilities March 6th 2014 BOSTON, March 6, 2014 (ADOTAS) – DataXu, a leading provider [...] more »
- YuMe, Magid and Razorfish Reveal CTV Creative Best Practices in Latest Study March 6th 2014 REDWOOD CITY, Calif., March 6, 2014 (ADOTAS) – YuMe, Inc. [...] more »
- RR Donnelley Announces $350 Million Debt Offering March 6th 2014 CHICAGO, March 6, 2014 (ADOTAS) – RR Donnelley & Sons [...] more »
- Getty Images to Showcase Free, Legal Embed Capability at SXSWi March 6th 2014 NEW YORK and AUSTIN, March 5, 2014 (ADOTAS) – Global digital [...] more »
- Facebook’s Atlas Solutions Partners with Cross-Screen Ad Platform Innovid March 5th 2014 ADOTAS — Tablets, smartphones, laptops are all competing for people’s [...] more »
- LinkedIn Introduces Sponsored InMail on Mobile March 5th 2014 ADOTAS – LinkedIn expanded its mobile ad offering today with the [...] more »
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- Tyler Burke: Nice article Patrica, and your right 2014 will need more engaging content that can be
- #DailyDigital Quick! Somebody Buy Someone! Anything! | Trey Peden - Digital. Marketing. Management.: [...] It’s Alive! Facebook’s Atlas Ad Server Adds Rich Media API Program I don’t really