marketing



Cracking the Wanamaker Conundrum

Written on
September 17th 2014
Author
Ian Wallin

The U.S. marketing pioneer John Wanamaker mused in 1902, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This famous quip went on to become a popular cliché in modern advertising. But with millions of dollars being spent on mining and understanding reams ... more...

Five Things a CMO Should Know, But Often Doesn’t

Written on
September 15th 2014
Author
Bob Scaglione

You put in your time, worked hard and you’re now a CMO. Good for you, now get to work. No, seriously, get to work! Your plate is already full.  Back in the day a CMO was responsible for things like brand identity, brand awareness and corporate marketing, but today’s CMO ... more...

MediaMath Selects Headway Digital As Exclusive Representative in Latin American Region

Written on
July 16th 2014
Author
Press Release

(ADOTAS) NEW YORK, July 16, 2014 – MediaMath, creator of the TerminalOne Marketing Operating System™ for digital marketers, is expanding its reach to Latin America and has chosen global programmatic media company Headway Digital (www.headwaydigital.com) as its exclusive partner in the region. Through the partnership, both companies are strongly positioned to grow ... more...

Clover and DropThought to Offer Instant Feedback Functionality Via Clover App Market

Written on
June 20th 2014
Author
Press Release

Santa Clara, CA, June 19, 2014 (ADOTAS) – DropThought Inc., the leading instant feedback platform that enables businesses to gather, understand and respond to customer feedback, today announced its partnership with Clover and its launch in the Clover App Market.  Clover is a point-of-sale (POS) system currently deployed in small and mid-sized businesses in the U.S. and abroad. Clover customers can ... more...

Entravision Communications Corporation Acquires Digital Advertising Services and Solutions Provider Pulpo Media

Written on
June 20th 2014
Author
Press Release

SANTA MONICA, Calif., June 19, 2014 (ADOTAS) – Entravision Communications Corporation, a diversified Spanish-language media company, today announced that it has acquired Pulpo Media, Inc, a leading provider of digital advertising services and solutions focused on Hispanics in the U.S. and Latin America. The transaction, which will be funded from ... more...

ATTENTION Launches Social Marketing Practice for Regulated Industries

Written on
June 19th 2014
Author
Press Release

New York, June 19, 2014 (ADOTAS) – Major hurdles for regulated industries looking to communicate with consumers via social media can now be overcome. Attention, a full-service social media marketing agency within the kbs+ family has launched Reg-SM, specializing in compliance, governance and communication in the use of social and mobile ... more...

5 Tips for Marketers to Overcome Craigslist’s Recent Rule Changes

Written on
April 18th 2014
Author
Tamara Weintraub

ADOTAS – For many industries like retail, auto, and multifamily, advertising on Craigslist is a must-do. That’s because this classifieds site provided a free, robust way to get the word out to local users about your products and services. Up until now, Craigslist provided marketers with a way to upload extensive ... more...

Qriously Expands U.S. & U.K. Marketing & Sales Teams, Opens Paris Office

Written on
April 16th 2014
Author
Press Release

NEW YORK, April 16, 2014 (ADOTAS) — Qriously, the location-based public-opinion company, announced today that it has beefed up its marketing and sales departments in the U.S. and the U.K., and has opened an office in Paris to handle increasing sales there. Opening the Paris office as head of sales is ... more...

Facebook France, AXA Announce Partnership

Written on
April 11th 2014
Author
Press Release

PARIS, April 11, 2014 (ADOTAS) -– AXA announced today a strategic partnership with Facebook to further develop its digital, social and mobile footprint in France and globally. The partnership leverages the scale of both businesses via ground-breaking innovation and access to research, training and capabilities, particularly on mobile. “Digital is transforming ... more...

Tapad Plans Cross-Screen Marketing Summit in NYC

Written on
April 8th 2014
Author
Press Release

ADOTAS — Tapad, a leader in cross-screen marketing technology, will host “Tapad Unify Tech ’14″ (#UnifyTech14) in New York on on Tuesday, April 29. “Tapad Unify Tech ’14″ promises to explore the world’s new cross-screen reality from every angle: technology, marketing, branding, it’s impact on consumers – and ultimately, our entire ... more...