marketing
Quattro Partners With GreyStripe
ADOTAS — Quattro Wireless, a mobile ad network, has partnered with GreyStripe, a mobile in-game advertising firm, to provide online gaming and in-game ads across select publisher sites developed and hosted by Quattro Wireless. CollegeHumor.com is the first of Quattro’s Network to use Greystripe’s mobile gaming option on their site [...] more...
Affiliate Summit Boston Photo Op!
ADOTAS EXCLUSIVE– With Affiliate Summit Boston wrapped, many people have been assessing their efforts. Some went home with business deals, some went home with business cards and some just went home with big smiles and hangovers. It seemed that despite what anyone took away with them, everyone had a great [...] more...
Mochila: A Marketplace That Delivers
ADOTAS EXCLUSIVE – Mochila has created the first and only online marketplace for syndicated content from hundreds of content providers. Providing an opportunity for content providers, advertisers and publishers alike, the company has been flourishing at a time when many are at a standstill. CEO Keith McAllister gave ADOTAS some [...] more...
Lyris ListManager 10 Delivers
ADOTAS - Lyris Inc. announced today the newest version of its flagship on-premise email marketing engine, Lyris ListManager 10, Delivery Edition. ListManager 10 enables marketers to address their deliverability issues of email marketing as well as minimizes IT involvement for users. Wes Owen, VP of Net Atlantic stated “The most [...] more...
You Can’t Spell Marketing Without “IT”
ADOTAS EXCLUSIVE - Unlike their predecessors, marketers today are faced with a growing array of options when it comes to putting together an effective marketing campaign. What should be the balance of offline and online activities? For online, what specific options should marketers be looking at? Perhaps it’s a new [...] more...
Advertising To The Biggest Media Multitaskers, Kids
ADOTAS - According to a study on social networking by Grunwald Associates LLC, an independent research firm that specializes in new media market intelligence, 64% of kids go online while watching TV, and almost half of U.S. teens(49%) report that they do so frequently – anywhere from three times a [...] more...
Men Are From Mars, Women Are From Web 2.0
The women’s market is a vast landscape full of mystery and intrigue. At least, that’s what the online world would have you believe. That age old question, “what do women want?” continues to baffle men (and some women) the world over. The answer isn’t half as hard as they think, [...] more...
A Picture’s Worth A Thousand Snaps At SnapVillage
ADOTAS - SnapVillage, a microstock site empowered by Corbis, is starting to talk. The firm has been in beta since July of 2007, but the firm has decided that it is ready to start heavily marketing to be known as a formative player in the industry. The company will start [...] more...
Bring Back Ka-Ching With SEM
ADOTAS - Finding hidden niches to exploit is the only way to weather the financial lashings of a recession. So how can online marketers get by and even thrive in a hostile environment? The president and CEO of internet marketing agency WebMetro, Carlos Ugalde, says he’s discovered the key: concentrating on [...] more...
Super Bowl Ads’ Success Measured Online
With the Super Bowl coming up on Sunday, the buzz in the advertising world is growing louder and louder. The price of a thirty second spot is $2.7 million and with the writer’s strike, other advertising opportunities have grown slim which makes Sunday even more of a “high-rollers” game in [...] more...
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- Hires, Fires: Nurun, MySpace, MediaCom, Wordia, NYT September 8th 2008
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- Yahoo Stock Beating Google (Relatively Speaking) September 5th 2008
- 10-Year-Old Google Kicking 33-Year-Old Microsoft’s Butt September 5th 2008
- More Evidence That Bribery Works September 5th 2008
- Reality Check: Social Networking Ain’t All That September 5th 2008
Features
- Facebook’s $100 Million Virtual Economy September 5th 2008
- Display Ad Networks at Risk? September 4th 2008
- Advertising GOLDMINE: Online News Sites? September 4th 2008
- SodaHead CEO: Building a Social, Online Democracy September 3rd 2008
- Keeping Brands Secure in Insecure Times September 3rd 2008
Spotlight
SodaHead CEO: Building a Social, Online Democracy ADOTAS EXCLUSIVE — Jason Feffer is no stranger to the power of social networks. The man who was in [...] more...
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