marketing



Qriously Expands U.S. & U.K. Marketing & Sales Teams, Opens Paris Office

Written on
April 16th 2014
Author
AdotasWire

NEW YORK, April 16, 2014 (ADOTAS) — Qriously, the location-based public-opinion company, announced today that it has beefed up its marketing and sales departments in the U.S. and the U.K., and has opened an office in Paris to handle increasing sales there. Opening the Paris office as head of sales is ... more...

Facebook France, AXA Announce Partnership

Written on
April 11th 2014
Author
AdotasWire

PARIS, April 11, 2014 (ADOTAS) -– AXA announced today a strategic partnership with Facebook to further develop its digital, social and mobile footprint in France and globally. The partnership leverages the scale of both businesses via ground-breaking innovation and access to research, training and capabilities, particularly on mobile. “Digital is transforming ... more...

Tapad Plans Cross-Screen Marketing Summit in NYC

Written on
April 8th 2014
Author
AdotasWire

ADOTAS — Tapad, a leader in cross-screen marketing technology, will host “Tapad Unify Tech ’14″ (#UnifyTech14) in New York on on Tuesday, April 29. “Tapad Unify Tech ’14″ promises to explore the world’s new cross-screen reality from every angle: technology, marketing, branding, it’s impact on consumers – and ultimately, our entire ... more...

The Segment is Dead: Long Live the Consumer

Written on
April 8th 2014
Author
Dax Hamman

ADOTAS – If you’re a marketer — or have ever been in the same room as a marketer — you’re probably familiar with “segments.” In marketing-speak, a segment simply refers to a broad slice of the population: moms, sports enthusiasts, tweens, and so on. For a long time marketers tended ... more...

Trulia Defines Its Moment With First Ever National Marketing Campaign

Written on
March 17th 2014
Author
AdotasWire

San Francisco, March 17, 2013 (ADOTAS) –Trulia (NYSE: TRLA), a leading online marketplace for home buyers, sellers, renters, and real estate professionals, today launched its first national marketing campaign, the “Moment of Trulia”. The campaign is timed to coincide with the beginning of the house hunting season and will run ... more...

How to Remain Invisible to Consumers: Mistakes Marketers Make

Written on
March 13th 2014
Author
Robert Cordray

ADOTAS – Marketing is the tool that businesses use to connect with their customers and potential customers, and subsequently garner more business. When done correctly, it can create a brand that people start to trust and support. Brand loyalty can be one of the most powerful tools that a marketer ... more...

3 Signs Your Marketing Program is Failing

Written on
March 4th 2014
Author
Darren Guarnaccia

ADOTAS – These days, most marketers realize their careers depend on their ability to be as analytical as they are creative. The problem is that they’re inundated with options for so-called data analysis: content management systems, e-commerce, Big Data analytics tools, etc. etc. etc. The reality is that marketers still ... more...

Sales, Marketing and the Psychology of Mobile

Written on
February 27th 2014
Author
James Ramsey

ADOTAS – In just under a decade, mobile devices have morphed from a handy tool that allows people to make phone calls on the go into a users’ primary communication channel and ubiquitous online connection to friends, family, business and entertainment. The rapidly changing role mobile devices play in our ... more...

Marketing & Sales: Irreconcilable Differences?

Written on
February 13th 2014
Author
Adotas

ADOTAS — You can ask almost anyone what the key is to a strong relationship, and they’ll likely tell you it’s a combination of communication, compromise and a bit of work. However, recent findings from a SAVO/BrightTALK poll suggest the relationship between marketing, sales and the buyer’s journey may have hit a rough ... more...

Panicked About Marketing ROI? 3 Ways Your Org Needs to Change

Written on
February 4th 2014
Author
Heather Deason Zynczak

ADOTAS – If you’re panicked about ROI, you’re not alone. In just the last six months, I’ve talked to literally hundreds of marketers at conferences, on sales calls and in my own network. Everyone is feeling increased pressure to show ROI, but they don’t have the data to accurately measure ... more...