marketing
Driving Sales in Today’s Industrial Marketplace-Targeted Marketing and Lead Generation 5/14
Free Webinar Sponsored by GlobalSpec to Provide Practical and Valuable Tips Who: Chris Chariton, Vice President of Marketing Services and Product Management for GlobalSpec, the leading specialized vertical search, information services and e-publishing company serving the engineering, technical and industrial communities. What: Free One-Hour Webinar: How to Drive More Sales in Today’s [...] more...
Should I Stay or Should I Go?
ADOTAS — You spend three or four days at a trade show, complaining about light traffic, standing around with nothing to do, and having very few conversations that seem as though they might really go somewhere. You swear, and so does other key management, that you should really re-evaluate whether or [...] more...
Microsoft spending $100 Million on ’search marketing’
ADOTAS — So the web giant’s answer to stop the increasingly dominant superpower Google is not kill’em with a superior product but put a better bow on it. According to AdAge, JWT, part of WPP, will begin an estimated $80 million to $100 million ad campaign push for Kumo, Live Search, [...] more...
Brick-and-mortar a digital necessity
ADOTAS — Contrary to popular belief, we interactive folks don’t sit around waiting for every retail outlet to crumble into brick-and-mortar dust. Not those of us who think about customers more than we think about apps and code, anyway. Heresy for a digital guy, you say? To which I say: [...] more...
Email marketers failing on standards, deliverability
ADOTAS — A majority of companies who do email marketing rate it as “excellent” or “good” for return on investment, higher than for any other digital marketing channel and up 12 percent since a year ago. But a new survery also says that significant numbers of marketers are still failing to [...] more...
Small business advertising in play
ADOTAS — Mainstreet businesses spent more than $6.7 billion in locally generated, locally targeted interactive advertising in 2008 – more than half of the U.S. total. In addition, while the smaller merchants spent less than $300 each on Web site support last year, Borrell Associates in its “Main Street Goes Interactive” [...] more...
House Party raises funding
ADOTAS — House Party announced that it has closed a $3.4 million round of Series B financing. The round for the consumer activation and experiential marketing company was led by Josh Weinreich, a director of the company and an investor in House Party’s Series A financing. A majority of the company’s [...] more...
Marketing questions
ADOTAS — Retail e-commerce in 2008 grew, but not by much, so marketers need to review how they do business. Sales grew by only 6 percent in, according to comScore, the lowest rate since 2003. Of the total $221 billion in business to consumer online sales last year, $130 billion were [...] more...
Fanscape gets tour
ADOTAS — Another Vans Warped Tour, another Fanscape score. The tour of up-and-coming indie talent and established artists, picked the digital engagement marketing agency for the 8th consecutive year. Fanscape will run several innovative and effective marketing tactics for the international touring music and extreme sports festival, including database growth and [...] more...
If 2008 Was All About Content…
ADOTAS EXCLUSIVE –2009 is all about access (to your customers). Search. Facebook. Twitter. iPhone. Blackberry Storm. Blogs galore. The list goes on and on. You name it, customers are out there. But who are they talking to? If you want to grow your business, then the answer should be you. The value [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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