marketing
What Facebook’s New Timeline Means for Marketers
DIGITAS – Late last week, Facebook finally previewed its new Timeline profile view, making it available to any users who wished to try it out before everyone’s profile is switched to the new view on Dec. 22. While it’s likely many of you have already seen the new Timeline and [...] more...
Eight Tips to Improve Marketing’s ROI in the New Year
ADOTAS – As the new year approaches, most marketers evaluate the previous year to determine changes and improvements to their company’s marketing efforts and ultimately improve ROI. Just in time for your New Year’s resolutions, my company, marketing automation platform provider Act-On Software, has compiled a list of eight tips [...] more...
Netflix: Anatomy of a Public Marketing Mistake
ADOTAS – When Netflix CEO Reed Hastings appeared on the cover of Fortune Magazine last year as Businessperson of the Year, few expected that this year would be full of news of a very different sort for the successful media company. As the end of the fourth quarter comes into sight, [...] more...
What Twitter’s New Brand Pages Mean for Marketers
DIGITAS - Yesterday’s unveling of Twitter’s new brand pages clearly has parallels to similar pages at the other major social networks, but the new feature has its own distinct qualities, both in design and in functionality. It’s likely the look and feel with change in coming months, but for now, [...] more...
A Bigger Toolbox: Strategies Beyond Search
ADOTAS – Are you stuck in a silo? No, we’re not talking corn here. We’re talking about your online marketing. Over the years I’ve seen many clients become comfortable with a particular channel and overlook new possibilities that may bring them even better results. This is the case with search marketing. [...] more...
Case Study: Arkovi Presentations Lift Off With SlideRocket
ADOTAS – Arkovi is a social media archiving solution that enables businesses to capture the social content that employees create online via Facebook, LinkedIn, Twitter and more. “At Arkovi, we are always on the road meeting with potential customers and investors discussing the benefits our service can provide companies. It is [...] more...
Marketers’ Code of Content
ADOTAS – Your potential customers want access to content that helps educate them, improves their decision-making capabilities and increases their confidence level in their final purchase decision. According to a recent survey GlobalSpec conducted on the “industrial buy-cycle,” 83% of buyers review up to three pieces of content before making [...] more...
DAM Straight: Centralizing Digital Assets
ADOTAS – You may remember in the early days of “Saturday Night Live,” the comedy classic spoofed a real commercial showing two cast members arguing over whether the canned product they were holding was a floor wax or a dessert topping. After about 10 seconds of animosity, a chuckling Chevy [...] more...
SlideRocket Marks the Presentation’s Progress
ADOTAS – A marketing consultant told SlideRocket CEO Chuck Dietrich about walking into a meeting with three sales executives from a major CPG player and asking each to give him the corporate pitch. What do you know, each one pulled up a different presentation with different branding and messaging. “That’s a [...] more...
HiveFire Smelts Aggregation and Publication for B2B Marketers
ADOTAS – “The challenge our customers struggle with is content marketing,” says HiveFire CEO Pawan Deshpande. “How do you produce and distribute content on a regular basis that’s relevant to prospects, as a way to educate for long sale cycles.” A hybrid of a content aggregator and web publisher, HiveFire is [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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