marketing



What Publishers Need to Know About Optimizing for Mobile Video Revenue

Written on
November 25th 2014
Author
Josh Speyer

The mobile channel has by now established itself as the future of digital advertising, and the growth shows no signs of slowing. The lion’s share of new investments in digital are going toward the mobile space; every day new technologies emerge in the space, and video is a primary area ... more...

Russ Mann, Newly Named CMO at Nintex, Talks The Future of Digital Marketing

Written on
November 18th 2014
Author
Caroline Albanese

Nintex, the world leader in workflow automation, today announced that Russ Mann has joined the company as chief marketing officer. Mann will oversee Nintex’s strategic marketing, brand and demand initiatives as it continues to deliver its workflow automation platform to organizations worldwide. Mann’s appointment comes on the heels of the ... more...

Why Marketing Automation Fails (And What To Do About It)

Written on
November 12th 2014
Author
Hana Abaza

Marketing automation is the silver bullet. It will save your failing marketing program and “auto-magically” turn visitors into leads, and leads into customers. Or will it? Between 10 and 20 billion dollars are spent annually on email marketing and marketing automation tools. It seems B2B marketers have bought in with the intention ... more...

Adweek Announces Winners for the 2014 Media Plan of the Year

Written on
November 10th 2014
Author
Adotas

Today, Adweek announced 18 winners for the 2014 Media Plan of the Year competition. Creativity, innovation and risk-taking set these successful efforts apart from the rest, earning a handful of media shops large and small the award. Winners include: Campaign Spending $10 Million–$25 Million, Google: YouTube Stars (also Adweek’s ... more...

VisitBritain Debuts New Content Marketing Campaign That’s Anything But Dull

Written on
October 24th 2014
Author
Adotas

VisitBritain, the UK’s national tourism agency, has launched a new content marketing campaign across Yahoo and Tumblr properties. This one-year campaign runs across markets including the US, India, Brazil, France, Germany, UAE and Saudi-Arabia. “We strive to be the best national tourist board working across all digital platforms,” says Joss Croft, ... more...

Why Mobile App Marketers Are Testing Television

Written on
October 14th 2014
Author
Christian Henschel

As mobile has firmly carved out its place in the marketing industry, advertisers are weaving together more complex cross-channel campaigns across email, online, social media and more, making “integrated marketing” the new norm. Likewise, mobile app marketers are testing the cross-channel waters to experiment in the opposite direction with more ... more...

Why Marketers Should Look Beyond Borders, and How To Get There

Written on
September 25th 2014
Author
Heidi Lorenzen

The digital age has changed marketing forever, amplifying its reach and the voice of the customer. Opportunities presented by real-time data, marketing automation and identity management platforms have enabled marketers to shift from a campaign-centric to customer-centric view of their potential markets. Now as marketers look beyond borders for their next ... more...

Cracking the Wanamaker Conundrum

Written on
September 17th 2014
Author
Ian Wallin

The U.S. marketing pioneer John Wanamaker mused in 1902, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This famous quip went on to become a popular cliché in modern advertising. But with millions of dollars being spent on mining and understanding reams ... more...

Five Things a CMO Should Know, But Often Doesn’t

Written on
September 15th 2014
Author
Bob Scaglione

You put in your time, worked hard and you’re now a CMO. Good for you, now get to work. No, seriously, get to work! Your plate is already full.  Back in the day a CMO was responsible for things like brand identity, brand awareness and corporate marketing, but today’s CMO ... more...

MediaMath Selects Headway Digital As Exclusive Representative in Latin American Region

Written on
July 16th 2014
Author
Press Release

(ADOTAS) NEW YORK, July 16, 2014 – MediaMath, creator of the TerminalOne Marketing Operating System™ for digital marketers, is expanding its reach to Latin America and has chosen global programmatic media company Headway Digital (www.headwaydigital.com) as its exclusive partner in the region. Through the partnership, both companies are strongly positioned to grow ... more...