marketing



Meredith Corp. Relaunches Meredith.com With New Dynamic Responsive Design

Written on
January 23rd 2015
Author
Adotas

Meredith Corporation unveiled today the www.meredith.com, its newly revamped corporate website. The redesign includes a responsive design that’s fully optimized for mobile and wired users on every device and screen size; robust resources for advertising and marketing partners; and a modern, stylish front-end design. The redesigned site reflects Meredith’s ... more...

What To Expect From Mobile Marketing in 2015

Written on
January 22nd 2015
Author
Matt Feodoroff

There is probably only one truism in digital marketing, and it’s that things change quickly. Just a few short years ago it was hard to be sure if mobile marketing would ever really catch on. Today, the notion that marketing doesn’t work on mobile sounds almost ... more...

Media Agency PlusMedia Names Dick Calvin Director, Media Management

Written on
January 16th 2015
Author
Press Release

PlusMedia, LLC, a full-service media agency specializing in multichannel direct response marketing and list & media management, has hired Dick Calvin as director of media management. Dick brings more than 25 years of multichannel direct marketing experience with a strong network of media contacts and ... more...

Why Your Brand Doesn’t Need the Kardashians to ‘Keep Up’ with Social Marketing

Written on
January 13th 2015
Author
Lyle Stevens

It’s no wonder marketers have placed such great emphasis on social media marketing —consumers currently spend more time on social networks than on any other site on the Web. Today, social media marketing ranges from banner ads on Facebook to activating influencers to do their job – influence! To generate ... more...

MeUndies Bares The Secret To Obtaining Millennial Appeal

Written on
December 12th 2014
Author
Adotas

Don’t get your shorts in a twist! If you haven’t heard of MeUndies it maybe because you have all the underwear you need…or advertising on porn sites, posting videos too racy for us to even describe accurately and using slightly disreputable celebs as brand ambassadors isn’t something on your radar. But ... more...

Why Private Marketplaces Will Remain a Pipe Dream and Four Other Ways the Ad Tech Ecosystem will Change in 2015

Written on
December 11th 2014
Author
Sloan Gaon

The industry continued to adopt programmatic in 2014. A recent BI Intelligence study noted that RTB, a key piece of the programmatic pie, will account for over $18.2 billion in U.S. digital ad revenues in 2018, up from just $3.1 billion in 2013. And thanks to that adoption, industry pros are ... more...

What Publishers Need to Know About Optimizing for Mobile Video Revenue

Written on
November 25th 2014
Author
Josh Speyer

The mobile channel has by now established itself as the future of digital advertising, and the growth shows no signs of slowing. The lion’s share of new investments in digital are going toward the mobile space; every day new technologies emerge in the space, and video is a primary area ... more...

Russ Mann, Newly Named CMO at Nintex, Talks The Future of Digital Marketing

Written on
November 18th 2014
Author
Caroline Albanese

Nintex, the world leader in workflow automation, today announced that Russ Mann has joined the company as chief marketing officer. Mann will oversee Nintex’s strategic marketing, brand and demand initiatives as it continues to deliver its workflow automation platform to organizations worldwide. Mann’s appointment comes on the heels of the ... more...

Why Marketing Automation Fails (And What To Do About It)

Written on
November 12th 2014
Author
Hana Abaza

Marketing automation is the silver bullet. It will save your failing marketing program and “auto-magically” turn visitors into leads, and leads into customers. Or will it? Between 10 and 20 billion dollars are spent annually on email marketing and marketing automation tools. It seems B2B marketers have bought in with the intention ... more...

Adweek Announces Winners for the 2014 Media Plan of the Year

Written on
November 10th 2014
Author
Adotas

Today, Adweek announced 18 winners for the 2014 Media Plan of the Year competition. Creativity, innovation and risk-taking set these successful efforts apart from the rest, earning a handful of media shops large and small the award. Winners include: Campaign Spending $10 Million–$25 Million, Google: YouTube Stars (also Adweek’s ... more...