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Quattro Partners With GreyStripe

Written on
August 18th 2008
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ADOTAS — Quattro Wireless, a mobile ad network, has partnered with GreyStripe, a mobile in-game advertising firm, to provide online gaming and in-game ads across select publisher sites developed and hosted by Quattro Wireless. CollegeHumor.com is the first of Quattro’s Network to use Greystripe’s mobile gaming option on their site [...] more...

Affiliate Summit Boston Photo Op!

Written on
August 15th 2008
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ADOTAS EXCLUSIVE– With Affiliate Summit Boston wrapped, many people have been assessing their efforts. Some went home with business deals, some went home with business cards and some just went home with big smiles and hangovers. It seemed that despite what anyone took away with them, everyone had a great [...] more...

Mochila: A Marketplace That Delivers

Written on
August 11th 2008
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ADOTAS EXCLUSIVE – Mochila has created the first and only online marketplace for syndicated content from hundreds of content providers. Providing an opportunity for content providers, advertisers and publishers alike, the company has been flourishing at a time when many are at a standstill. CEO Keith McAllister gave ADOTAS some [...] more...

Lyris ListManager 10 Delivers

Written on
August 11th 2008
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ADOTAS - Lyris Inc. announced today the newest version of its flagship on-premise email marketing engine, Lyris ListManager 10, Delivery Edition. ListManager 10 enables marketers to address their deliverability issues of email marketing as well as minimizes IT involvement for users. Wes Owen, VP of Net Atlantic stated “The most [...] more...

You Can’t Spell Marketing Without “IT”

Written on
May 29th 2008
Author
Gaston Legorburu

ADOTAS EXCLUSIVE - Unlike their predecessors, marketers today are faced with a growing array of options when it comes to putting together an effective marketing campaign. What should be the balance of offline and online activities? For online, what specific options should marketers be looking at? Perhaps it’s a new [...] more...

Advertising To The Biggest Media Multitaskers, Kids

Written on
March 10th 2008
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ADOTAS - According to a study on social networking by Grunwald Associates LLC, an independent research firm that specializes in new media market intelligence, 64% of kids go online while watching TV, and almost half of U.S. teens(49%) report that they do so frequently – anywhere from three times a [...] more...

Men Are From Mars, Women Are From Web 2.0

Written on
February 19th 2008
Author
Yvonne DiVita

The women’s market is a vast landscape full of mystery and intrigue. At least, that’s what the online world would have you believe. That age old question, “what do women want?” continues to baffle men (and some women) the world over. The answer isn’t half as hard as they think, [...] more...

A Picture’s Worth A Thousand Snaps At SnapVillage

Written on
February 14th 2008
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ADOTAS - SnapVillage, a microstock site empowered by Corbis, is starting to talk. The firm has been in beta since July of 2007, but the firm has decided that it is ready to start heavily marketing to be known as a formative player in the industry. The company will start [...] more...

Bring Back Ka-Ching With SEM

Written on
February 14th 2008
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ADOTAS - Finding hidden niches to exploit is the only way to weather the financial lashings of a recession. So how can online marketers get by and even thrive in a hostile environment? The president and CEO of internet marketing agency WebMetro, Carlos Ugalde, says he’s discovered the key: concentrating on [...] more...

Super Bowl Ads’ Success Measured Online

Written on
January 29th 2008
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With the Super Bowl coming up on Sunday, the buzz in the advertising world is growing louder and louder. The price of a thirty second spot is $2.7 million and with the writer’s strike, other advertising opportunities have grown slim which makes Sunday even more of a “high-rollers” game in [...] more...