marketing



CMO Council Study Finds Marketers Fail To Leverage Visual Content

Written on
August 6th 2015
Author
Adotas

A picture may be worth a thousand words, but, according to Liz Miller (pictured left), Senior Vice President of Marketing for the Chief Marketing Officer (CMO) Council, marketers have not turned a strategic lens on optimizing the return from their visual media content investments. While 65 percent of senior marketing executives ... more...

6 Ways to Increase Brand Awareness That You Might Be Overlooking

Written on
June 14th 2015
Author
Robert Cordray

Most people assume that when new brands achieve a lot of success they must have done something very ingenious and expensive to attain such a high profile and monetary rewards. However, the real keys to such success are the following six–often overlooked–ways of increasing brand awareness. 1. Partnering with other companies/brands Rather ... more...

The CMO Club Summit in NYC March 24-25

Written on
February 12th 2015
Author
Kalia Doner

The CMO Club is pleased to announce a world-class roster of speakers and problem-solving session leaders at the next CMO Club Innovation and Inspiration Summit. Notables include: 50 heads of marketing from companies such as Dunkin’ Brands, McDonald’s, American Express, Mondelez, Direct General, ULTA Beauty, GE, Xerox, Time Warner Cable, ... more...

Tying Together Analytics Data Across Touchpoints for Intelligent Commerce

Written on
January 28th 2015
Author
Ken Burke

Merchants resolving to optimize customer experiences in 2015 need to first make sure they’re not relying on 2012 ­analytics to do it. The eCommerce landscape is too competitive and expanding too rapidly for merchants to trust that traditional web analytics will provide a complete picture of how consumers interact with brands. The ... more...

Meredith Corp. Relaunches Meredith.com With New Dynamic Responsive Design

Written on
January 23rd 2015
Author
Adotas

Meredith Corporation unveiled today the www.meredith.com, its newly revamped corporate website. The redesign includes a responsive design that’s fully optimized for mobile and wired users on every device and screen size; robust resources for advertising and marketing partners; and a modern, stylish front-end design. The redesigned site reflects Meredith’s ... more...

What To Expect From Mobile Marketing in 2015

Written on
January 22nd 2015
Author
Matt Feodoroff

There is probably only one truism in digital marketing, and it’s that things change quickly. Just a few short years ago it was hard to be sure if mobile marketing would ever really catch on. Today, the notion that marketing doesn’t work on mobile sounds almost ... more...

Media Agency PlusMedia Names Dick Calvin Director, Media Management

Written on
January 16th 2015
Author
Press Release

PlusMedia, LLC, a full-service media agency specializing in multichannel direct response marketing and list & media management, has hired Dick Calvin as director of media management. Dick brings more than 25 years of multichannel direct marketing experience with a strong network of media contacts and ... more...

Why Your Brand Doesn’t Need the Kardashians to ‘Keep Up’ with Social Marketing

Written on
January 13th 2015
Author
Lyle Stevens

It’s no wonder marketers have placed such great emphasis on social media marketing —consumers currently spend more time on social networks than on any other site on the Web. Today, social media marketing ranges from banner ads on Facebook to activating influencers to do their job – influence! To generate ... more...

MeUndies Bares The Secret To Obtaining Millennial Appeal

Written on
December 12th 2014
Author
Adotas

Don’t get your shorts in a twist! If you haven’t heard of MeUndies it maybe because you have all the underwear you need…or advertising on porn sites, posting videos too racy for us to even describe accurately and using slightly disreputable celebs as brand ambassadors isn’t something on your radar. But ... more...

Why Private Marketplaces Will Remain a Pipe Dream and Four Other Ways the Ad Tech Ecosystem will Change in 2015

Written on
December 11th 2014
Author
Sloan Gaon

The industry continued to adopt programmatic in 2014. A recent BI Intelligence study noted that RTB, a key piece of the programmatic pie, will account for over $18.2 billion in U.S. digital ad revenues in 2018, up from just $3.1 billion in 2013. And thanks to that adoption, industry pros are ... more...