marketing



VisitBritain Debuts New Content Marketing Campaign That’s Anything But Dull

Written on
October 24th 2014
Author
Adotas

VisitBritain, the UK’s national tourism agency, has launched a new content marketing campaign across Yahoo and Tumblr properties. This one-year campaign runs across markets including the US, India, Brazil, France, Germany, UAE and Saudi-Arabia. “We strive to be the best national tourist board working across all digital platforms,” says Joss Croft, ... more...

Why Mobile App Marketers Are Testing Television

Written on
October 14th 2014
Author
Christian Henschel

As mobile has firmly carved out its place in the marketing industry, advertisers are weaving together more complex cross-channel campaigns across email, online, social media and more, making “integrated marketing” the new norm. Likewise, mobile app marketers are testing the cross-channel waters to experiment in the opposite direction with more ... more...

Why Marketers Should Look Beyond Borders, and How To Get There

Written on
September 25th 2014
Author
Heidi Lorenzen

The digital age has changed marketing forever, amplifying its reach and the voice of the customer. Opportunities presented by real-time data, marketing automation and identity management platforms have enabled marketers to shift from a campaign-centric to customer-centric view of their potential markets. Now as marketers look beyond borders for their next ... more...

Cracking the Wanamaker Conundrum

Written on
September 17th 2014
Author
Ian Wallin

The U.S. marketing pioneer John Wanamaker mused in 1902, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This famous quip went on to become a popular cliché in modern advertising. But with millions of dollars being spent on mining and understanding reams ... more...

Five Things a CMO Should Know, But Often Doesn’t

Written on
September 15th 2014
Author
Bob Scaglione

You put in your time, worked hard and you’re now a CMO. Good for you, now get to work. No, seriously, get to work! Your plate is already full.  Back in the day a CMO was responsible for things like brand identity, brand awareness and corporate marketing, but today’s CMO ... more...

MediaMath Selects Headway Digital As Exclusive Representative in Latin American Region

Written on
July 16th 2014
Author
Press Release

(ADOTAS) NEW YORK, July 16, 2014 – MediaMath, creator of the TerminalOne Marketing Operating System™ for digital marketers, is expanding its reach to Latin America and has chosen global programmatic media company Headway Digital (www.headwaydigital.com) as its exclusive partner in the region. Through the partnership, both companies are strongly positioned to grow ... more...

Clover and DropThought to Offer Instant Feedback Functionality Via Clover App Market

Written on
June 20th 2014
Author
Press Release

Santa Clara, CA, June 19, 2014 (ADOTAS) – DropThought Inc., the leading instant feedback platform that enables businesses to gather, understand and respond to customer feedback, today announced its partnership with Clover and its launch in the Clover App Market.  Clover is a point-of-sale (POS) system currently deployed in small and mid-sized businesses in the U.S. and abroad. Clover customers can ... more...

Entravision Communications Corporation Acquires Digital Advertising Services and Solutions Provider Pulpo Media

Written on
June 20th 2014
Author
Press Release

SANTA MONICA, Calif., June 19, 2014 (ADOTAS) – Entravision Communications Corporation, a diversified Spanish-language media company, today announced that it has acquired Pulpo Media, Inc, a leading provider of digital advertising services and solutions focused on Hispanics in the U.S. and Latin America. The transaction, which will be funded from ... more...

ATTENTION Launches Social Marketing Practice for Regulated Industries

Written on
June 19th 2014
Author
Press Release

New York, June 19, 2014 (ADOTAS) – Major hurdles for regulated industries looking to communicate with consumers via social media can now be overcome. Attention, a full-service social media marketing agency within the kbs+ family has launched Reg-SM, specializing in compliance, governance and communication in the use of social and mobile ... more...

5 Tips for Marketers to Overcome Craigslist’s Recent Rule Changes

Written on
April 18th 2014
Author
Tamara Weintraub

ADOTAS – For many industries like retail, auto, and multifamily, advertising on Craigslist is a must-do. That’s because this classifieds site provided a free, robust way to get the word out to local users about your products and services. Up until now, Craigslist provided marketers with a way to upload extensive ... more...