marketing-automation



IBM to Acquire Silverpop

Written on
April 10th 2014
Author
AdotasWire

ARMONK, N.Y., April 10, 2014 (ADOTAS) — IBM (NYSE: IBM) today announced a definitive agreement to acquire Silverpop, a privately held software company based in Atlanta. Silverpop empowers marketers with cloud-based capabilities that deliver personalized customer engagements in highly scalable environments and will accelerate IBM’s leadership in marketing automation. Financial terms of ... more...

Lessons from the Robots: Putting a Human Face to Marketing Automation

Written on
April 7th 2014
Author
You Mon Tsang

ADOTAS – One of the dangers posited regarding artificial intelligence (AI) in pop culture is that it destroys humanity. Either it becomes self-aware and resolves to exterminate humanity (“The Terminator”), or it integrates so seamlessly with humanity that it becomes almost indistinguishable from it (“Her”). The first example reveals an ... more...

Bizo Delivers Record-Setting Fourth Quarter, Enters 2014 with $50M Revenue Run Rate

Written on
February 4th 2014
Author
AdotasWire

SAN FRANCISCO, February 4, 2014 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced that the company closed out the fourth quarter of 2013 at a record $12.43 million, boosting the company’s annual revenue run rate to $50 million. Bizo also delivered bookings of $38.3M in 2013, ... more...

EXCLUSIVE: Study Shows Only 3% of B2B Firms Use Marketing Automation

Written on
January 21st 2014
Author
Richard L. Tso

ADOTAS – Integrated marketing platforms like Eloqua, Marketo, Hubspot and Pardot can pretty much do anything these days, from tracking webpage conversions to incorporating a brand’s CRM data to create complex drip-email campaigns that can trigger the sending of follow-up emails once a user clicks on an embedded link. “The ... more...

Silverpop Delivers Marketing Automation for Mobile with Launch of Mobile Connector

Written on
November 15th 2013
Author
AdotasWire

ATLANTA, November 15, 2013 (ADOTAS) – SilverpopTM, a leading provider of digital marketing software that enables personalized customer experiences, today announces the launch of Mobile Connector, extending the power of the Silverpop platform to a company’s mobile application. With Mobile Connector, for the first time, marketers will be able to tap ... more...

Bizo Extends Marketing Automation with Online Display & Social Ads

Written on
October 24th 2013
Author
AdotasWire

SAN FRANCISCO, October 24, 2013 – Bizo, the global leader in business audience marketing, today announced general availability of Bizo for Marketing Automation, a solution that allows marketers to seamlessly integrate online display and social media advertising into their marketing automation efforts for the first time. Eloqua users can now reach ... more...

Mintigo Integrates its Marketing Intelligence Platform with Eloqua Marketing Automation

Written on
October 23rd 2013
Author
AdotasWire

SAN MATEO, CALIF. , October 23, 2013 (ADOTAS) – Mintigo, a leader in marketing intelligence, today announced that it has integrated its Marketing Intelligence Platform into Eloqua Marketing Automation solutions (Eloqua is a wholly owned subsidiary of Oracle.) Mintigo’s technology helps Eloqua customers like ReadyTalk and Docusign send the right ... more...

For B2B Marketers, the Future is Behind the Firewall

Written on
May 6th 2013
Author
Mark Dye

ADOTAS — Much of the attention of the digital marketing community seems to be focused on RTB and the endless debate about its effectiveness for advertisers, ad tech companies and publishers. While this tired RTB discussion self-perpetuates, a much more interesting and potentially disruptive movement is taking root. Marketers are now looking ... more...

AFAIK: Silverpop, C Squared, SponsorPay, sparks & honey, Visible Technologies

Written on
April 24th 2013
Author
Mike Daly

ADOTAS – Here’s the digital heads-up on the latest industry happenings: SilverpopTM, a digital marketing technology provider that unifies marketing automation, email, mobile and social, today announced it has received $25 million in new funding. With these additional funds, the company will continue to accelerate its growth and customer success across the ... more...

Bizo Data Solutions Fuels Performance of B2B Marketing Technology Stack

Written on
April 23rd 2013
Author
AdotasWire

SAN FRANCISCO, April 23, 2013 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced the launch of Bizo Data Solutions, an extension of the company’s existing digital marketing platform that now enables B2B companies to better understand and more efficiently engage target audiences across their entire marketing funnel.  Bizo Data Solutions integrates ... more...