marketers



Brightroll Infographic Shows What Advertisers Can Do To Protect Themselves From Ad Traffic Fraud

Written on
December 2nd 2014
Author
Adotas

A continuing problem, ad traffic fraud which costs marketers billions of dollars every year.  Fraudsters used to use actual humans (i.e. click farms) to generate false traffic, but now automated bots have taken over and have become harder to detect. Brightroll has released an infographic titled “Attack of the Bots” on ... more...

Moving from Big Data into an Era of Smart Data

Written on
May 28th 2013
Author
Khurrum Malik

ADOTAS — The advent of Big Data has created opportunities for marketers and agencies. Is Big Data Big Noise? And can we find signal(s) within a never-ending fountain of data noise? The amount of data and the rate at which it is growing in speed and type is unprecedented with Big Data ... more...

The Rise of the Second Screen Creates New Opportunities for Marketers

Written on
February 1st 2013
Author
Mike Wehrs

If International CES 2013 was any barometer, the 2010 Recession might finally be behind us. Sony’s (and several other of the major TV manufacturers) confident unveiling of 4K TVs listing for $25,000 is an economic indicator that we’ve weathered the storm. That optimism is grounded with other reality points as well. ... more...

Nielsen NeuroFocus: Super Bowl Ads and the Male and Female Brains

Written on
January 29th 2013
Author
Caroline Winnett

Are men really from Mars and women from Venus?  That question has been on the minds of marketers and brands for years, especially as we approach Madison Avenue’s seminal event: Super Bowl Sunday. GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! With a captivated audience that includes both men ... more...

Sports Ad ROI on Tap: CoreMotives Integrates with Ticketmaster for Ticket Sales Revenue-Tracking

Written on
December 10th 2012
Author
Richard L. Tso

Athletes and marketers have a lot in common. They both work hard to understand and assess the competitive landscape to develop strategies for scoring against their opponents. They both use teamwork and aggressive defense to protect their assets, whether it is the end zone, the basketball hoop, or their proprietary ... more...

V12 Group Signs Onto BlueKai’s DMP

Written on
April 26th 2012
Author
Brian LaRue

ADOTAS - Offline consumer data provider V12 Group announced it had chosen BlueKai‘s data management platform (DMP) to handle, analyze and act on its third-party and advertiser data, the latest in a number of data partnerships BlueKai has undertaken. This partnership is intended to help V12′s marketer clients access pre-packaged ... more...

Turn Flips Switch on Data Management Platform

Written on
June 10th 2011
Author
Gavin Dunaway

ADOTAS – Another challenger has appeared in the demand-side data management platform arena — advertising tech firm Turn, best known for its Turn Media Platform DSP, has flipped the switch on a new DMP: the Turn Audience Platform. Accuen and Experian are two of the launch partners for the new ... more...

The Next Marketing Frontier: Virtual Events and Environments

Written on
January 22nd 2010
Author
Joerg Rathenberg

ADOTAS – In light of the current economic landscape, it’s now more critical than ever for marketers to attract the right prospects and help reduce the time it takes to close deals. One major effect of an economic lull is that buying decisions are delayed. As a result, marketing executives ... more...

Social Media Snatches Traditional Marketing Budgets

Written on
January 21st 2010
Author
Gavin Dunaway

ADOTAS – Engagement — the holy grail for marketers. As Twitter use swells and Facebook leaps past 350 million global users, marketers are increasingly foraging for this treasure in the social mediascape, subtracting funds from traditional media. Alterian’s “Annual Survey 2009″ — which included 1,068 marketers, 62% North American, 36% European ... more...

Marketers optimistic, yet prepared

Written on
August 27th 2009
Author
Edward Barrera

ADOTAS — Hoping for the best, but ready for the worst. That’s the feeling of marketers out there in an analysis by eMarketer. Fully 59% of marketers responding to the survey reported being more optimistic about the economy than three months before, according to the July 2009 “CMO Survey” by Duke ... more...