marketers
The Rise of the Second Screen Creates New Opportunities for Marketers
If International CES 2013 was any barometer, the 2010 Recession might finally be behind us. Sony’s (and several other of the major TV manufacturers) confident unveiling of 4K TVs listing for $25,000 is an economic indicator that we’ve weathered the storm. That optimism is grounded with other reality points as well. [...] more...
Nielsen NeuroFocus: Super Bowl Ads and the Male and Female Brains
Are men really from Mars and women from Venus? That question has been on the minds of marketers and brands for years, especially as we approach Madison Avenue’s seminal event: Super Bowl Sunday. GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! With a captivated audience that includes both men [...] more...
Sports Ad ROI on Tap: CoreMotives Integrates with Ticketmaster for Ticket Sales Revenue-Tracking
Athletes and marketers have a lot in common. They both work hard to understand and assess the competitive landscape to develop strategies for scoring against their opponents. They both use teamwork and aggressive defense to protect their assets, whether it is the end zone, the basketball hoop, or their proprietary [...] more...
V12 Group Signs Onto BlueKai’s DMP
ADOTAS - Offline consumer data provider V12 Group announced it had chosen BlueKai‘s data management platform (DMP) to handle, analyze and act on its third-party and advertiser data, the latest in a number of data partnerships BlueKai has undertaken. This partnership is intended to help V12′s marketer clients access pre-packaged [...] more...
Turn Flips Switch on Data Management Platform
ADOTAS – Another challenger has appeared in the demand-side data management platform arena — advertising tech firm Turn, best known for its Turn Media Platform DSP, has flipped the switch on a new DMP: the Turn Audience Platform. Accuen and Experian are two of the launch partners for the new [...] more...
The Next Marketing Frontier: Virtual Events and Environments
ADOTAS – In light of the current economic landscape, it’s now more critical than ever for marketers to attract the right prospects and help reduce the time it takes to close deals. One major effect of an economic lull is that buying decisions are delayed. As a result, marketing executives [...] more...
Social Media Snatches Traditional Marketing Budgets
ADOTAS – Engagement — the holy grail for marketers. As Twitter use swells and Facebook leaps past 350 million global users, marketers are increasingly foraging for this treasure in the social mediascape, subtracting funds from traditional media. Alterian’s “Annual Survey 2009″ — which included 1,068 marketers, 62% North American, 36% European [...] more...
Marketers optimistic, yet prepared
ADOTAS — Hoping for the best, but ready for the worst. That’s the feeling of marketers out there in an analysis by eMarketer. Fully 59% of marketers responding to the survey reported being more optimistic about the economy than three months before, according to the July 2009 “CMO Survey” by Duke [...] more...
Marketing Mine, connecting services with marketers
ADOTAS — Despite a continued global meltdown, Marketing Mine believes it’s a good time to officially open its doors. Marketing Mine is an online resource, connecting traditional and emerging marketing services companies with marketers. Marketers submit to an online database their profiles, RFPs, and other information in order to find partners [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
- Video from the Westchester Digital Summit May 17th 2013 ADOTAS – The first-ever Westchester Digital Summit was held on May [...] more »
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013 ADOTAS — Strong marketing strategies attract attention and build the [...] more »
- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
- Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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