market-research



Martini, Acxiom and Ipsos Partner to Provide Brands With Comprehensive Affluent Audience Insights and Research

Written on
November 19th 2013
Author
AdotasWire

SAN FRANCISCO and NEW YORK, November 19, 2013 (ADOTAS) — Martini, the experts in engaging the audience with the most money and influence online, has partnered with the most prestigious offline and online data service company Acxiom® (NASDAQ: ACXM), and Ipsos (Mendelsohn), the independent market research firm recognized for its annual ... more...

Put Your Money Where Your Market Is

Written on
May 29th 2013
Author
Scott Harkey

ADOTAS — Sin City. The Big Apple. The Gateway to the West. Different cities and regions have their own cultures, personalities, and nicknames — and it follows that their residents act, think, and consume media differently, too. That’s why it’s so important that your messaging matches your market. The “local” ... more...

Crossing the Divide: How Digital Marketing Connects Brands to Business

Written on
January 15th 2013
Author
Daniel Laury

Calling all digital marketers: 2013 looks like your year. I’m sure you’ve noticed that we’ve become a nation of “multi-screeners” using smartphones, tablets, computers and TVs — sometimes simultaneously — to gather and process information. In this highly mobile and interconnected world, businesses are relentlessly looking for better ways to ... more...

Infographic: ‘Is College Still Worth It?’

Written on
October 4th 2012
Author
AdotasWire

Presented by Degree Jungle Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2012%2F10%2Finfographic-is-college-still-worth-it%2F'; addthis_title = 'Infographic%3A+%26%238216%3BIs+College+Still+Worth+It%3F%26%238217%3B'; addthis_pub = 'adotas'; more...

New Report Tracks Trends in Corporate Social Programs

Written on
September 7th 2012
Author
PR

Spredfast, a social business software provider for corporate social media management, today released the industry’s first Social Engagement Index Benchmark Report to define the current state of internal and external engagement across social brands and serve as a baseline to help indicate movement and progress with future data reports. The ... more...

President Alf? The Intricacies of Sample Size and Response Rate in Short-Form Research

Written on
October 12th 2011
Author
Marc Ryan

ADOTAS – Statistics are one of the most abused forms of communication that exists in the market today. This has always been true, but it really has been hitting home for me recently. Just the other morning, I was rummaging around in the fridge for breakfast when I noticed ... more...

More Than Satisfied: Emotionally Connecting With Consumers

Written on
September 23rd 2011
Author
Alan Zorfas

ADOTAS – For years now, marketers have been obsessed with customer satisfaction, to the great benefit of the American consumers. But while companies have profited from the increased attention to quality and service that comes with an emphasis on “satisfying” customers, satisfaction has become commoditized, particularly in mature industries like ... more...

Motista Hands Marketers Deeper Consumer Insight, On Demand

Written on
June 14th 2011
Author
Gavin Dunaway

ADOTAS – The marketing arena is the last bastion employing traditional methods for consumer research, says Alan Zorfas, Motista cofounder and chief marketing and product officer. Brands are still reaching out to third-party consultants for expensive consumer intelligence surveys that take months and deliver data unoptimized for newer marketing channels. They ... more...

uSamp Is Taking the Surveys Mobile

Written on
August 26th 2010
Author
Gavin Dunaway

ADOTAS – Market researchers drool as potential survey participants cross their paths, talking or texting or gaming or networking on their phones. If only, the researchers think, if only we could get our surveys on those savory devices! Online sampler uSamp hears your moans, researchers, and are testing a mobile surveying ... more...