The most accurate demographic data available results in 1.8X lift in on-target performance NEW YORK, April 4, 2013 (ADOTAS) – Better data accuracy generates up to a 1.8X lift in on-target campaign performance due to a recent data refinement process developed by eXelate, the smart data company that powers smarter digital marketing [...] more...
eXelate today announced that Khurrum Malik (pictured) has joined the company as Chief Marketing Officer, where he will be responsible for global corporate and product marketing for eXelate’s industry-leading smart data solutions. Malik will report directly to eXelate CEO Mark S. Zagorski in this newly created position. This appointment solidifies [...] more...
1 2 3 4 5 6 7 8 9 10 Brian Lesser, CEO, Xaxis “Twitter and Apple (tablet/mobile) will launch real-time-bidding (RTB) ad exchanges. Following this year’s success of Facebook Exchange (FBX), Facebook’s RTB system, Twitter and Apple will also open their ad inventory to RTB technology. This will be a great plus to [...] more...
ADOTAS – Data management and digital marketing services provider eXelate launched a new audience modeling tool, maX Brand, today. Building off of the company’s earlier maX Performance tool, which aims to serve marketers looking for a direct response or an action from a specific audience, maX Brand is positioned to [...] more...
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