mark-zagorski



GfK MRI Brings New Accuracy, Breadth To Online Targeting

Written on
March 31st 2014
Author
AdotasWire

New York,  March 31, 2014 (ADOTAS) – GfK MRI is empowering marketers and advertisers to build brands more effectively through online advertising. The company has launched 44 consumer segments based on its unrivaled information on consumers’ offline activities and attitudes – allowing more precise targeting of the consumers brands want ... more...

eXelate Expands in Israel, Following Year of Company Milestones Including 50 % Growth

Written on
February 24th 2014
Author
AdotasWire

TEL AVIV, February 23, 2014 (ADOTAS)  – eXelate, the leading smart data and analytics engine powering smarter digital marketing decisions, today announced plans for additional hires in its Israel office, following a year of stellar accomplishments and major milestones. Founded in Israel in 2007, eXelate grew its research and development team in ... more...

New eXelate Data Optimization Service Creates More Effective Smart Data Pools

Written on
April 5th 2013
Author
AdotasWire

The most accurate demographic data available results in 1.8X lift in on-target performance NEW YORK, April 4, 2013 (ADOTAS) – Better data accuracy generates up to a 1.8X lift in on-target campaign performance due to a recent data refinement process developed by eXelate, the smart data company that powers smarter digital marketing ... more...

AFAIK: eXelate, Resonate, Kenshoo, Socialbakers, ChaCha, TotallyHer, DMA

Written on
March 14th 2013
Author
Mike Daly

eXelate today announced that Khurrum Malik (pictured) has joined the company as Chief Marketing Officer, where he will be responsible for global corporate and product marketing for eXelate’s industry-leading smart data solutions. Malik will report directly to eXelate CEO Mark S. Zagorski in this newly created position.  This appointment solidifies ... more...

Industry Leaders Offer Predictions for 2013 (Part 3)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Brian Lesser, CEO, Xaxis “Twitter and Apple (tablet/mobile) will launch real-time-bidding (RTB) ad exchanges. Following this year’s success of Facebook Exchange (FBX), Facebook’s RTB system, Twitter and Apple will also open their ad inventory to RTB technology.  This will be a great plus to ... more...

eXelate Launches Custom Audience Modeling Tool for Long-Term Brand Affinity

Written on
June 20th 2012
Author
Brian LaRue

ADOTAS – Data management and digital marketing services provider eXelate launched a new audience modeling tool, maX Brand, today. Building off of the company’s earlier maX Performance tool, which aims to serve marketers looking for a direct response or an action from a specific audience, maX Brand is positioned to ... more...