mark-douglas



SteelHouse Unleashes New Campaign Technology to Boost Conversion Rates

Written on
April 4th 2013
Author
Press Release

Slingshot™, a new campaign technology in SteelHouse’s cloud-based marketing platform, highlights the importance of sequenced, multi-channel campaigns and proves the performance of view-through attribution. LOS ANGELES, April 4, 2013 (ADOTAS) – SteelHouse (www.SteelHouse.com), a data-driven marketing technology company, today announced the addition of Slingshot™ to its multi-channel marketing platform. Tests ... more...

Tech for Technophobes II: The Evolution of Ad Tech

Written on
February 20th 2013
Author
Richard L. Tso

EDITOR’S NOTE: As science and technology play an increasingly important role in brand marketing, those who fear technology run the risk of falling behind. Recognizing this dilemma, a growing number of entrepreneurs are developing products and platforms designed to simplify many of the required processes, enabling those who aren’t technically ... more...

3 Easy Ways to Segment Your Shoppers by Behavior

Written on
August 22nd 2012
Author
Mark Douglas

Business as Usual If you ask most e-Commerce marketers how they create relevant ads to increase conversion rates, you’re bound to hear the usual, predictable answers. “We segment and target our site visitors by…” · Geography · Age · Gender · Education · Income Those are some pretty broad categories. It would be silly to assume ... more...