marissa-louie



FTC and behavioral targeting practices

Written on
June 25th 2009
Author
Marissa Louie

ADOTAS — Although the FTC allows self-regulation by companies which practice behavioral targeting, it wants companies to do a better job of protecting consumers. If behavioral targeting practitioners do not inform consumers of being behaviorally targeted or misuse the information they collect, Congressional legislation or FTC regulation could be passed. Previously ... more...

FTC closely watching Google, Yahoo, Facebook and the Network Advertising Initiative

Written on
May 19th 2009
Author
Marissa Louie

ADOTAS — Online advertising companies believe that voluntary standards are the best way to police tracking online, but the Federal Trade Commission might not be so sure.As a conclusion from speaking with to FTC Director Charles Harwood at the Tech Policy Summit last week, he believes users must be aware ... more...