marin-software



Visual IQ and Marin Software Formalize Strategic Partnership

Written on
April 15th 2014
Author
AdotasWire

NEEDHAM, Mass., April 15, 2014 (ADOTAS) – Visual IQ, the leading cross channel marketing attribution software provider, andMarin Software (NYSE:MRIN), provider of a leading Revenue Acquisition Management platform for advertisers and agencies, today announced the companies have officially partnered to help joint clients maximize the effectiveness of paid search campaigns through attribution-powered ... more...

Search Ad Impressions Skyrocketed During Polar Vortex; Advertisers Missed Opportunity

Written on
March 31st 2014
Author
AdotasWire

San Francisco, Mar 31, 2014 (Marketwired via COMTEX) — When faced with record-low temperatures, data from Marin Software (Nasdaq:MRIN) indicates many consumers weathered the Polar Vortex by shopping online. According to Marin Software, provider of a leading Revenue Acquisition Management platform for advertisers and agencies, paid search impression volumes were ... more...

Mobile on Pace to Surpass Desktop Paid Search on Google by End of 2015

Written on
March 19th 2014
Author
AdotasWire

SAN FRANCISCO, March 19, 2014 (ADOTAS) – As mobile adoption and engagement continues to rise, so does its significance in the digital marketing industry. A new report by Marin Software (NYSE: MRIN), provider of a leading Revenue Acquisition Management platform for advertisers and agencies, forecasts that by December 2015 mobile devices ... more...

Google Takes On Amazon: New Report Shows PLA Spend Tripled in 2013

Written on
January 22nd 2014
Author
Richard L. Tso

ADOTAS – With the busiest shopping season of the year now behind us, Q4 demonstrated the rising influence of online purchases over traditional brick-and-mortar retail. The last quarter of 2013 was the biggest quarter ever for paid search, with 36 percent of all global retail paid search clicks coming from ... more...

New Whitepaper Analyzes Facebook Ads Performance for 2014

Written on
December 19th 2013
Author
Mike Daly

ADOTAS – Marin Software has issued a new whitepaper, “The Definitive Facebook Advertising Playbook: Four Key Trends You Need to Know.” Among its key findings: News Feed has become the primary area of focus and engagement for users, creating bright opportunities for advertisers. Marin saw a 140% QoQ increase in News ... more...

Are Facebook Ads Performing?

Written on
May 31st 2013
Author
Greg Kunkel

ADOTAS — With one year as a public company fully under its belt, Facebook was once again the talk of the town.  We’ll leave the stock price analysis to financial pundits; digital marketers want to know how the ads are performing. According to a data analysis by Marin Software comparing Q1 ... more...

Marin Software Announces Platform Enhancements for Facebook Advertisers

Written on
May 7th 2013
Author
AdotasWire

SAN FRANCISCO, May 07, 2013 (ADOTAS) – Marin Software, provider of a leading revenue acquisition management platform for advertisers and agencies, today announced new capabilities that enable marketers to significantly improve revenue outcomes on Facebook. Marin enables marketers to efficiently target audiences, analyze performance and optimize Facebook ads, saving time and ... more...

Photos: Marin Software Debuts on NYSE

Written on
March 22nd 2013
Author
Mike Daly

ADOTAS – Below: Marin Software Founder and CEO Chris Lien rings the Opening Bell to celebrate the company’s IPO at the New York Stock Exchange on March 22, 2013 in New York.  (Photo by Dario Cantatore/NYSE Euronext) more...

Adotas Poll: Firefox Goes Nuclear on Ad Industry

Written on
March 8th 2013
Author
Mike Daly

In last week’s Adotas Poll, we asked our readers: ”Is the new Firefox third-party cookie policy “a nuclear first strike against the ad industry,” as stated by IAB SVP and general counsel Mike Zaneis?” The results are as follows. Yes (56%). No (44%). This week’s poll question, more...

Blogshare: ‘Is Facebook’s Enhanced News Feed(s) a Marketer’s Dream Come True?’

Written on
March 8th 2013
Author
Mike Daly

Greg Kunkel of Marin Software has posted a piece on the company’s blog regarding Facebook’s News Feed redesign. In it, he opines that “targeting and ad visibility on Facebook has taken a step closer to the performance marketing utopia,”  and highlights three critical changes to FB of which advertisers should ... more...