marin-software
Tags Are ‘Outdated’: BrightTag Announces Partners for Server-to-Server Data Flow System
ADOTAS – A slew of impressive third-party ad tech firms — including Interclick, Aggregate Knowledge, Turn, Marin Software, DataXu, Adometry and [x+1] for starters — have signed up as partners for BrightTag’s ONE platform, a service layer between websites and third parties that removes the data transfer process from the browser and onto a server-to-server connection. “We [...] more...
How Important Is Ad Position?
MARIN SOFTWARE – Do we need to choose a target position for our Google keyword set? Hal Varian, chief economist at Google, doesn’t think so. Recently Google decided to retire the Position Preference in Adwords. The reasons cited were: Low adoption Existing alternatives for this feature Low adoption? Really? Well, only Google would know [...] more...
Case Study: Path Interactive Boosts Facebook Ads With Marin
ADOTAS – Path Interactive is a full-service internet advertising firm that manages results-oriented ad campaigns for national, regional and local business clients. With a focus on pay-per-click (PPC) and search engine marketing, Path Interactive’s clients include Billboard.com, Loehman’s, Zagat and over 100 national and local brands. Challenge Path Interactive operates extensive marketing [...] more...
Higher Energy Prices Equal SEM Dollars for Google?
ADOTAS – One question that’s often asked is whether energy prices impact e-commerce or other online transactions. While it’s a well-known fact that people drive less as gas prices go up, the impact of higher energy costs on online behavior isn’t well understood. Does the squeeze of higher gas prices reduce [...] more...
Got Funds? LivingSocial, Marin and More
ADOTAS – While a slew of companies have just closed financing rounds, the one that will make your jaw drop is LivingSocial, fiercest rival to the black hole of deal sites, Groupon. The social dealmaker just scored $400 million — not as impressive as its arch rival’s nearly $1 billion haul, [...] more...
iOS SEM Conversions Severely Undercounted
ADOTAS – Sounds like it’s time for search marketers to get their hands out of the third-party cookie jar. According to Marin Software, SEM advertisers using redirect-based tracking systems are having their conversions undercounted by 38% on average. That figure gets far worse on iOS devices — Marin discovered that paid [...] more...
Marin Hooks Up With Criteo for Retargeting
ADOTAS – Marin Software, whose workflow platform has expanded from paid search management into display and social marketing, has integrated the retargeting and dynamic creative of Criteo to offer an end-to-end retargeting solution. Currently in beta with general availability this summer, the retargeting product will allow clients to analyze performance across search, [...] more...
Are You a Search Geek? Prove It
ADOTAS – Have you noticed that search pros are really into search? I mean, have you read any of the SEO columns by WebMetro’s John McCarthy? I guess there are unhealthier obsessions in the world (Justin Bieber comes to mind), but some search freaks make live-action RPG people look well-adjusted. [...] more...
Marin Intensifies Facebook Ad Capabilities
ADOTAS – Akin to the Louisiana Purchase, the opening of the Facebook Ad API has proven to be a wild new frontier for search marketers. In addition to the general availability of its Facebook ad solution, Marin Software today announced advanced capabilities such as algorithmic bidding, audience segmentation, and ad [...] more...
Marin Brings Order to Google Content Network Chaos
ADOTAS – Reaching 80% of global web users, the Google Content Network is awing in its vastness — contemplating how to best deploy search spend in its seemingly infinite chaos can drive a marketer mad. Thus Marin Software, which makes paid search management application Marin Search Marketer, has introduced Placement [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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