Adotas

Where media buyers start online





marin-software



Marin Software Announces Platform Enhancements for Facebook Advertisers

Written on
May 7th 2013
Author
AdotasWire

SAN FRANCISCO, May 07, 2013 (ADOTAS) – Marin Software, provider of a leading revenue acquisition management platform for advertisers and agencies, today announced new capabilities that enable marketers to significantly improve revenue outcomes on Facebook. Marin enables marketers to efficiently target audiences, analyze performance and optimize Facebook ads, saving time and [...] more...

Photos: Marin Software Debuts on NYSE

Written on
March 22nd 2013
Author
Mike Daly

ADOTAS – Below: Marin Software Founder and CEO Chris Lien rings the Opening Bell to celebrate the company’s IPO at the New York Stock Exchange on March 22, 2013 in New York.  (Photo by Dario Cantatore/NYSE Euronext) more...

Adotas Poll: Firefox Goes Nuclear on Ad Industry

Written on
March 8th 2013
Author
Mike Daly

In last week’s Adotas Poll, we asked our readers: ”Is the new Firefox third-party cookie policy “a nuclear first strike against the ad industry,” as stated by IAB SVP and general counsel Mike Zaneis?” The results are as follows. Yes (56%). No (44%). This week’s poll question, more...

Blogshare: ‘Is Facebook’s Enhanced News Feed(s) a Marketer’s Dream Come True?’

Written on
March 8th 2013
Author
Mike Daly

Greg Kunkel of Marin Software has posted a piece on the company’s blog regarding Facebook’s News Feed redesign. In it, he opines that “targeting and ad visibility on Facebook has taken a step closer to the performance marketing utopia,”  and highlights three critical changes to FB of which advertisers should [...] more...

Today’s Burning Question: Another Facebook Redesign?

Written on
March 7th 2013
Author
Mike Daly

Today we’ve asked our panel of industry leaders: ”What is your opinion of Facebook’s latest redesign?” Here are their responses: “I thought the comparison Mark Zuckerberg made of Facebook to being a person’s personalized newspaper was interesting because for the first time I saw an emphasis beyond “connecting people” to one as a news [...] more...

Tablet Traffic on the Fast Track; Marketers Face New Challenges, Opportunities

Written on
February 26th 2013
Author
Richard L. Tso

With more and more people purchasing portable handheld devices, tablet ad spend is predicted to pummel smartphone ad budgets over the next four years. According to eMarketer, the 2012 mobile ad budget made up a minuscule slice of the digital ad spend and an even tinier 2 percent of total [...] more...

Five Quick Tips for Making the Most of Google’s Product Listing Ads (PLAs)

Written on
February 21st 2013
Author
Matt Lawson

According to Marin Software‘s findings, in the last year the click share of PLAs as a percent of total search clicks increased 210% as consumers increased their engagement with the ads, which appear as image results in Google Search and as product listings within Google Shopping. Google transitioned Google Shopping to a [...] more...

Reaction to Facebook’s New Search Feature

Written on
January 16th 2013
Author
Mike Daly

Facebook’s introduction of Graph Search on Tuesday has, not surprisingly, elicited a flurry comments from interested Internet parties. Here’s what a few of them had to say: “At this point, I’m unimpressed. It remains unclear on how advertisers will be able to use this Graph Search product to better market and [...] more...

Industry Leaders Offer Predictions for 2013 (Part 6)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Sean O’Neal, Global CMO, Mail Online “Native Advertising will become a standard line item in the online media RFP.  Brands continue to become publishers in their own right, and will seek to integrate their marketing messages seamlessly within high-quality publisher content.  Well executed Native [...] more...

Marin Software Announces PPC Benchmark Assessment for Search Marketers

Written on
December 18th 2012
Author
Mike Daly

SAN FRANCISCO (December 18, 2012) – Marin Software, provider of a leading digital ad management platform for advertisers and agencies, today launched a complimentary PPC Benchmark Assessment for search marketers.  Comparing marketer’s PPC metrics to data from the Marin Software Global Online Advertising Index and other Benchmark respondents, the report [...] more...



Spotlight

An Interview with Jasper Mullarney, VP of Direct Response Advertising, AdknowledgeADOTAS — Industry Veteran Jasper Mullarney is Vice President of Direct Response for Adknowledge, the fourth-largest digital marketplace behind only [...] more...

Latest News

News Archive

  • Which product announcement from the Google I/O conference will have the greatest impact on the company's bottom line?

    View Results

    Loading ... Loading ...

Adotas Partnership





Click