marchex



Acquisio Launches Call Tracking Program for Agencies, Resellers and Channel Partners

Written on
October 24th 2013
Author
Press Release

MONTREAL, October 24, 2013 (ADOTAS) – Acquisio, the award-winning performance media platform and leading provider of technology for marketers and agencies buying ads on any online channel, today announced the launch of the Acquisio Call Tracking Program, a technology  partnership program designed to help SEM agencies, resellers and Channel Partners track, ... more...

Adiant Acquires Marchex Pay-Per-Click Site Specific Assets and IndustryBrains Brand

Written on
October 9th 2013
Author
Press Release

NEW YORK,  October 9, 2013 (ADOTAS) – Adiant, owner of the largest content-style ad platform on the web, today announced Adiant’s July acquisition of assets from Marchex, including assets from the former IndustryBrains, a suite of high-quality news and financial publications that will greatly expand Adiant’s mission of offering advertisers placements ... more...

Rakuten LinkShare Announces 2013 Golden Link Award Finalists

Written on
May 29th 2013
Author
Press Release

NEW YORK, May 29, 2013 (ADOTAS via BusinessWire ) — Rakuten LinkShare today announced the finalists for the 2013 Golden Link Awards with the winners to be announced at the annual Rakuten LinkShare Symposium New York 2013 event being held June 17-18 at the Marriott Marquis in Times Square. The event brings together more than 600 ... more...

Men, Women and Their Relationship with … Their Phones (and Mobile Advertising)

Written on
February 14th 2013
Author
Eric Taylor

Happy Valentine’s Day!  As our present to all the lovebirds out there, we at the Marchex Institute took a data dive into the various phone habits of Mars and Venus. We gathered some pretty interesting information about how men and women act – get ready for this – differently on ... more...

Is Online Tracking Dying? How Offline Tracking Can Save the Day

Written on
June 20th 2012
Author
John Busby

ADOTAS – The internet was supposed to be a marketer’s nirvana. Every action consumers made digitally could be tracked, stored and repurposed for advertisers. Yet a number of recent events pose a huge challenge to ad measurement: • Microsoft has announced it will effectively encourage users to select “Do Not Track” ... more...

How The New “Call Spammer” Spends Your Mobile Click-to-Call Budgets

Written on
May 23rd 2012
Author
John Busby

ADOTAS – Mobile click-to-call ads are a great way for consumers to connect with businesses, and a new generation of call spammers agrees — sometimes generating hundreds of thousands of phone calls per day from your mobile advertising campaigns and then disappearing.  This new class of spammers capitalizes on the ... more...

Quick Hits: The End of Tax-Free Internet Sales?

Written on
April 12th 2011
Author
Gavin Dunaway

After Easter recess, Senator Richard Durbin (D-Ill.) is planning to introduce the Main Street Fairness Act (groan), which would open up all Internet sales to state sales taxes. At Cnet, Declan McCullagh explains why the logistics of such a move would be frightening. Pay-per-call specialist Marchex has laid down $62.5 million ... more...

Google Throws AdWords Hat Into Call-Tracking Ring

Written on
November 4th 2010
Author
Gavin Dunaway

ADOTAS – In Spring when Brent Turner, executive vice president of call advertising products for Marchex, told me a revolution was brewing the pay-for-call world, I was a bit skeptical, but since then I’ve covered so many companies with various products in this realm that I’m fully on board: pay-for-call ... more...

Marchex Mines Calls for Analytics

Written on
September 3rd 2010
Author
Gavin Dunaway

ADOTAS – I met Brent Turner, executive vice president of call advertising products with Marchex, at ad:tech San Francisco back in April, and his enthusiasm regarding pay-for-call advertising was downright infectious. It seemed every time he said the words “pay for call” his eyes lit up and his excited smile ... more...

Pay-for-Call: Dawning of a New Pay-for-Performance Age

Written on
July 20th 2010
Author
Brent Turner

ADOTAS – They came out of nowhere. They saw an opportunity, and before anyone realized what was happening, they were enormous. Pay-for-performance businesses absolutely exploded during the first 10 years of online display media by using a simple, three-step formula. First, by pricing media on cost-per-conversion basis, companies assumed advertiser risk ... more...