marchex
Quick Hits: The End of Tax-Free Internet Sales?
After Easter recess, Senator Richard Durbin (D-Ill.) is planning to introduce the Main Street Fairness Act (groan), which would open up all Internet sales to state sales taxes. At Cnet, Declan McCullagh explains why the logistics of such a move would be frightening. Pay-per-call specialist Marchex has laid down $62.5 million [...] more...
Google Throws AdWords Hat Into Call-Tracking Ring
ADOTAS – In Spring when Brent Turner, executive vice president of call advertising products for Marchex, told me a revolution was brewing the pay-for-call world, I was a bit skeptical, but since then I’ve covered so many companies with various products in this realm that I’m fully on board: pay-for-call [...] more...
Marchex Mines Calls for Analytics
ADOTAS – I met Brent Turner, executive vice president of call advertising products with Marchex, at ad:tech San Francisco back in April, and his enthusiasm regarding pay-for-call advertising was downright infectious. It seemed every time he said the words “pay for call” his eyes lit up and his excited smile [...] more...
Pay-for-Call: Dawning of a New Pay-for-Performance Age
ADOTAS – They came out of nowhere. They saw an opportunity, and before anyone realized what was happening, they were enormous. Pay-for-performance businesses absolutely exploded during the first 10 years of online display media by using a simple, three-step formula. First, by pricing media on cost-per-conversion basis, companies assumed advertiser risk [...] more...
Anatomy of Pay-For-Call
ADOTAS – Ready to find out why some advertisers have moved up to 25% of their search budget into pay-for-call? Looking for an alternative to search per-click bidding and online lead generation? Advertising veterans often say that if you’re not spending at least 15% of your marketing budget testing new channels, [...] more...
Marchex Harnesses the Power of the Call
ADOTAS – So I’m walking along, minding my own business, when suddenly my iPhone starts making a weird sound — kinda like a marimba. It’s not the sound for a text message, Facebook update or a new email, so I’m a little frightened. After I slink it out of my [...] more...
Hires: ScanScout, ReachLocal, ShareThis
ADOTAS – The founder and former CEO of About.com, Bill Day, is been named CEO of ScanScout. Most recently, Day was at local online ad shop Marchex. Day replaces Waikit Lau, co-founder of ScanScout and temporary CEO – he will return to his role as president. Alyn Glazerman has been named [...] more...
Marchex Gallops Into Mobile Ad Arena
ADOTAS – Marchex has joined the stampede into the mobile advertising arena. The local interactive advertising company and local content publisher has announced it’s entering into agreements with mobile advertising providers AdMob, Ringleader Digital and 4INFO to provide call-based ad services. Marchex’s VoiceStar Subsidiary will deliver call tracking services to all [...] more...
Marchex Inks Deal With Local Sites
ADOTAS – Local interactive advertising and content publishing company Marchex is adding a handful of new sites to its network of 150,000 through partnerships with Restaurant.com, Urbanspoon.com, Yelp, Priceline, and others. Under the separate agreements, Marchex will ad more than 5 million reviews and ratings to its network, more than doubling [...] more...
Marchex, Cobalt Partner To Deliver Ad Services
ADOTAS – Local interactive advertising company Marchex, Inc. today announced today that its VoiceStar subsidiary has signed an agreement with the Cobalt Group to provide call tracking and pay-per-phone-call services to Cobalt’s local auto dealers across North America. Cobalt provides marketing services to more than 40% of the car dealerships in [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
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- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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