marc-poirier



Facebook’s Mobile Ad Announcement: The Industry Reacts

Written on
April 30th 2014
Author
Mike Daly

ADOTAS – As we reported earlier this week, Facebook revealed its plans for a mobile ad network at its “F8″ developer conference in San Francisco today. To kick off the conference, founder/CEO Mark Zuckerberg and company announced more than a dozen new developer products, including: Audience Network: Developers now have a new way to ... more...

UPDATED: Mobile Dominates in Facebook’s Q4 Earnings Report

Written on
January 30th 2014
Author
Mike Daly

ADOTAS – Facebook had its first quarter in which more than half of its ad revenues came from mobile, and also its first quarter in which mobile ad revenues exceeded $1 billion, according to Q4/annual 2013 earnings data announced by The Social Network yesterday. Revenues for Q4 2014 were nearly $2.6 ... more...

Ad-Tech Execs Weigh In On Twitter’s IPO

Written on
November 7th 2013
Author
Mike Daly

ADOTAS – Here’s what some of the online ad industry’s movers and shakers are saying about Twitter’s IPO today: “With an active user base of 232 million users Twitter definitely has traction, nonetheless Twitter has yet to turn a profit and currently reports 9% of the revenue Facebook reported a year ... more...

Instagram Ads: Will They Take Off?

Written on
October 4th 2013
Author
Adotas

ADOTAS — The ad-free Instagram days are about to come to an end. Instagram announced late Thursday that it will start rolling out ads in the “next couple months.” Instagram framed the move as part of an effort to turn itself into a “sustainable business.” But Marc Poirier, Co-Founder and EVP, Business Development of Acquisio, expressed skepticism about that prospect. “It sounds like a simple ... more...

Today’s Burning Question: Twitter to Launch Its Own Ad Exchange?

Written on
May 31st 2013
Author
Mike Daly

ADOTAS – Today we asked our esteemed panel of industry leaders to the following Burning Question: “Reports indicate that Twitter will soon launch its own ad exchange to rival Facebook’s. What’s your opinion on the move?” Here are their responses: “Increasingly Twitter is becoming a larger part of the conversation with marketers. ... more...

Today’s Burning Question: Impact of Google I/O Announcements?

Written on
May 16th 2013
Author
Mike Daly

ADOTAS – We’ve asked our esteemed panel of industry thought leaders the following Burning Question: “What will be the impact of the big announcements coming out of this week’s Google I/O conference? Here’s how they responded: “Up until now, Google Wallet was primarily focused on mobile payments. Google’s announcement about Wallet Objects APIs ... more...

Today’s Burning Question: eBay to Challenge Amazon’s Ad Exchange

Written on
May 7th 2013
Author
Mike Daly

ADOTAS – We asked our panel of thought leaders the following Burning Question: “eBay has launched an ad exchange, following a similar move by Amazon. What’s your take?” “eBay (along with Amazon) are sitting on the ‘holy grail’ of audience data: shopping intent.  It’s a clear path to make this data available ... more...

Coca-Cola Bets Big on All-Digital Campaign Geared Towards Teens

Written on
April 28th 2013
Author
Richard L. Tso

ADOTAS — Coca-Cola has broadened its marketing strategy to appeal to the teen demographic, last week unveiling “The AHH Effect,” a new campaign that is the brand’s first digital-only campaign in the company’s history, along with men’s fashion line. The content will be modeled from a mobile-first perspective in an ... more...

Today’s Burning Question: Reaction to the ‘Facebook Home’ Announcement

Written on
April 5th 2013
Author
Mike Daly

ADOTAS – The burning question we posed to industry leaders today is: ”What is your reaction to today’s Facebook Android announcement?” Their responses are as follows: “Facebook continues to innovate at the intersection of social and mobile, redefining what it means to stay connected with friends and engaged with the apps you enjoy ... more...

UPDATE: Malware Attack Permanently Shuts Down OpenX OnRamp

Written on
February 12th 2013
Author
Mike Daly

Publishers and advertisers who used OpenX’s free, open-source OnRamp service are left scrambling to find alternatives after hackers infected the ad server with malware over the weekend and forced the company to permanently shut it down today. Users were first notified of the issue in a message posted on the OpenX help ... more...