Adotas

Where media buyers start online





malware



Combatting Click Fraud: An Ad Network Checklist

Written on
May 23rd 2013
Author
Colin Jeavons

ADOTAS — Click fraud remains a nettlesome problem for advertisers, but employing due diligence and the right strategy to mitigate the risk will help protect campaigns. The advent of malware-laden botnets has substantially impacted advertisers’ revenues in recent years, as bad actors were able to infiltrate advertising networks or pose as [...] more...

Programmatic Advertising’s Dirty Little Secret Gets Bigger: Fraud is on the Rise

Written on
April 18th 2013
Author
Andrew Pancer

ADOTAS – Programmatic buying should be a boon for advertisers. It should be a powerful tool for them to reach relevant audiences at scale in an increasingly fragmented media environment. In theory, it increases the accuracy of their targeted advertising efforts while eliminating wasted spend. There is a plethora of [...] more...

How Secure Is Your Ad Server?

Written on
February 13th 2013
Author
Mike Daly

Yesterday’s news that OpenX shut down OnRamp due to a malware attack only serves to amplify the sound of an alarm that’s constantly ringing in the realm of online media. “This is another great example of the power of the Internet and the effects of poorly secured applications,” said Anthony J. [...] more...

UPDATE: Malware Attack Permanently Shuts Down OpenX OnRamp

Written on
February 12th 2013
Author
Mike Daly

Publishers and advertisers who used OpenX’s free, open-source OnRamp service are left scrambling to find alternatives after hackers infected the ad server with malware over the weekend and forced the company to permanently shut it down today. Users were first notified of the issue in a message posted on the OpenX help [...] more...

Kristen Stewart’s Safer than Emma Watson?

Written on
September 11th 2012
Author
Mike Daly

In spite of (or perhaps because of) negative publicity about her love life, “Twilight” actress Kristen Stewart attracted more visitors to websites than any other celebrity this summer, according to web traffic generator MGID’s latest Click Factor results. MGID measures the Click Factor from the Internet user clicks generated via the [...] more...

FBI Catches Estonian Crime Ring, 4M Computers Infected

Written on
November 11th 2011
Author
Sarah Novotny

ADOTAS – Yesterday, the FBI announced the dismantling of an international crime ring and the arrest of six Estonian nationals who have been charged with infecting millions of computers worldwide in an effort to manipulate the multi-billion dollar online ad industry. Manhattan Assistant U.S. Attorney Janice Fedarcyk commented on what was [...] more...

Again Google Zaps Bad Apps Remotely

Written on
March 7th 2011
Author
Gavin Dunaway

ADOTAS – Despite the shock it sent through the mobile industry in June, the Google again used a remote nuke to wipe out malicious apps on Android-powered mobile devices. Google showcased the power of the remote application removal feature to manage the ongoing fallout from a series of malware attacks dubbed [...] more...

Block Lists Are Bandaids in the War Against Malware Attacks

Written on
January 13th 2011
Author
Michael Caruso

ADOTAS – One of our industry’s most valuable assets — customer trust — is under threat from malware. Malicious code in display advertising continues to grow at an alarming rate; more than 1 million ad impressions per day are infected. Overall, 1.3 million websites host malware, and third-party advertising is one of [...] more...

The Silence of the Spam

Written on
October 12th 2010
Author
Gavin Dunaway

ADOTAS – Around Oct. 3, it suddenly became quiet — too quiet — on the global spam front. After hitting a new peak at the end of June, spam levels took a deep dive from August to October, resulting in the lowest spam level in years recorded on Oct. 3. So [...] more...

Proposing a Verification Bill of Rights

Written on
August 19th 2010
Author
Jay Friedman

ADOTAS – When there was just a network or two and those networks had 50-100 sites in their site list, it was easy to police and make sure ads didn’t run where they weren’t supposed to. Now with 50 or more third-party networks, some claiming 20,000 sites (really?), it’s not [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

Latest News

News Archive

  • Which product announcement from the Google I/O conference will have the greatest impact on the company's bottom line?

    View Results

    Loading ... Loading ...

Adotas Partnership





Click