male



Nielsen NeuroFocus: Super Bowl Ads and the Male and Female Brains

Written on
January 29th 2013
Author
Caroline Winnett

Are men really from Mars and women from Venus?  That question has been on the minds of marketers and brands for years, especially as we approach Madison Avenue’s seminal event: Super Bowl Sunday. GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! With a captivated audience that includes both men ... more...

Study: Male Moviegoers Are Strongly Influenced by Mobile Screens

Written on
October 9th 2012
Author
Press Release

With some of the most anticipated films of the year about to hit the box office, the Interactive Advertising Bureau (IAB), its Mobile Marketing Center of Excellence and InMobi have released “Mobile and the Movies,” a study of how moviegoers interact with their mobile screens in order to better enjoy ... more...