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More Mars/Venus Data that Should Resonate with Super Bowl Advertisers

Written on
January 31st 2013
Author
Mike Daly

An overwhelming amount of ad execs will tell you that the way they target their ads is based on demographics. We all know it’s been a longstanding practice in the industry, but how far is getting them?  New data from Resonate takes a look at the values of female [...] more...



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An Interview with Jasper Mullarney, VP of Direct Response Advertising, AdknowledgeADOTAS — Industry Veteran Jasper Mullarney is Vice President of Direct Response for Adknowledge, the fourth-largest digital marketplace behind only [...] more...

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