Zumobi Launches In-App Ads Incorporating “Brand Integration”

Written on
March 6th 2012
Brian LaRue

ADOTAS - Premium app network Zumobi launched a new rich media ad platform for its apps, aiming to, as Zumobi vice president of product design John SanGiovanni put it in a recent conversation, “make [the ad] totally organic with the app itself.” The platform’s called Zumobi Brand Integration, appropriately enough ... more...