mahi-de-silva



Opera Acquires AdColony, Stakes Claim as World’s Leading Mobile Video Ad Platform

Written on
June 24th 2014
Author
Press Release

SAN MATEO, Calif., June 24, 2014 (ADOTAS) — Opera today announced that it has acquired AdColony, a leading mobile video advertising platform, to deliver best-in-class mobile video advertising to publishers and advertisers with a combined reach of more than 700 million global consumers. “Opera is growing rapidly and we are constantly ... more...

Opera Mediaworks Acquires apprupt to Better Serve German Market

Written on
April 30th 2014
Author
Press Release

SAN MATEO, Calif. and HAMBURG, Gemany, April 30, 2014 (ADOTAS) – Opera Mediaworks, the world’s largest mobile advertising platform, today announced the acquisition of apprupt, a leading mobile advertising company in Germany.  The deal will expand Opera Mediaworks’ reach into the German market whilst giving apprupt’s existing client base access ... more...

Opera Mediaworks Combines 6 Mobile Ad Op Units into a Single Platform

Written on
March 18th 2014
Author
Press Release

SAN MATEO, Calif., March 18, 2014 (ADOTAS) — Opera Mediaworks, the world’s largest mobile ad platform, today announced a new, unified end-to-end platform, servicing the entire advertising value chain. This includes advertisers, agencies, ad networks, DSPs (demand-side platforms), rich-media and video providers, SSPs (supply-side platforms) and publishers. This new single ... more...

Opera Mediaworks Launches Mobile Ad Serving Platform, Expands Programmatic Capabilities

Written on
February 24th 2014
Author
Press Release

SAN MATEO, Calif. and BARCELONA, February 24, 2014 (ADOTAS) – Opera Mediaworks, the world’s largest mobile advertising platform, today launched AdMarvel for Ad Networks, its latest mobile ad-serving and monetization product, and OMAX (Opera Mediaworks Ad Exchange) 2.0, a real-time marketplace for efficient, automated buying and selling of mobile media. AdMarvel for ... more...

Android Edges Out iOS in Q4 Mobile Ad Impressions; Tablet Wars Heat Up

Written on
January 21st 2014
Author
Press Release

SAN MATEO, Calif., January 21, 2013 (ADOTAS) — As the New Year takes hold, Opera Mediaworks today released insights about mobile advertising in the last quarter of 2013 that point to yet another growth year for the industry. To start, the company found that in the three days around Christmas ... more...

VIDEO: iPad keeps Apple in the Lead, iPhone and Android Tie for Mobile Ad Impressions in Opera Report

Written on
October 18th 2013
Author
Press Release

SAN MATEO, Calif., October 18, 2013 (ADOTAS) — Opera Mediaworks, the world’s largest mobile ad platform, today released its Q3 State of Mobile Advertising report, sharing insights based on data from its platform, which serves 60 billion ad impressions per month and reaches 400 million consumers. This quarter’s special focus ... more...

iOS Reclaims Lead, Europe Takes Off, and 2013 Sees Higher Mobile Click-Throughs and Conversions

Written on
April 18th 2013
Author
Press Release

SAN MATEO, CALIF., April 18, 2013 (ADOTAS) — Opera Mediaworks today released its first State of Mobile Advertising report of the year, with key mobile advertising data and trends from Q1 2013. The data originates from the company’s extensive mobile advertising platform, which consists of AdMarvel, Mobile Theory, 4th Screen ... more...

Answers Served: Opera Dishes on Mobile Ad Exchange

Written on
September 6th 2011
Author
Gavin Dunaway

ADOTAS – Norwegian software developer Opera may be best to the Internet public as the makers of a suite of desktop and mobile browsers, but the company’s offerings for advertisers and publishers run much deeper, especially on the mobile front. Last January, Opera acquired mobile advertising company AdMarvel, which powers its ... more...