magnetic



Magnetic Expands Internationally, Announces Addition of Luke Hayter

Written on
January 31st 2014
Author
Press Release

NEW YORK, January 30, 2014 (ADOTAS)  – Digital advertising technology company Magnetic (www.magnetic.com), announced today that it will be expanding to the European market, opening its first international office in London and hiring Luke Hayter as Country Manager. “Over the past year Magnetic has experienced a strong demand for search retargeting from multiple European agencies,” said James Green, ... more...

AFAIK: Wollf Olins, InMobi, Synthesio, Integral Ad Science

Written on
May 1st 2013
Author
Mike Daly

ADOTAS — Here are some midweek news items of note: GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! Angela Kyle (pictured) joins Wolff Olins this month as head of new business development for the US. In this role, she will help the firm uncover opportunities to partner with ambitious ... more...

New Hires: The Weekly Rundown

Written on
March 30th 2012
Author
Brian LaRue

ADOTAS – With another work week drawing to a close, let’s take a look at who around the industry has moved up, across and around to new gigs. While this week hasn’t been as crazy as last in terms of high-level hires, there’s still a healthy amount of activity. Here’s ... more...

Magnetic Adds Three New Offices in 2012, Announces Huge 2011 Revenue Growth

Written on
March 15th 2012
Author
Brian LaRue

ADOTAS – Search retargeting company Magnetic announced today its plans for continued expansion in addition to figures around its growth to date. Specifically, the company claims an approximately 500 percent revenue growth (year over year) in 2011, and while it just augmented its original New York City base by opening ... more...

New Hires: A Look at Late December

Written on
December 27th 2011
Author
Brian LaRue

ADOTAS – Not everyone is slowing down for the end of the year, evidently. Some companies have been hiring and promoting up a storm. Here’s a look at some of the big-name hires in the industry over the last couple weeks. • Mark S. Dailey has been named to the board of ... more...

Welcome Aboard: Green Is New CEO at Magnetic, Apfelbaum Chair at Media Ventures Group

Written on
October 24th 2011
Author
Gavin Dunaway

ADOTAS - James Green is the new CEO of search retargeting company Magnetic. His more than 20 years in the digital realm includes executive experience at The Walt Disney Company, Pixar Animation Studios and 24/7 Real Media (which acquired ad server Sabela Media, where Green was a founding partner and ... more...

Looking for the Open Spaces in the LUMAscape

Written on
October 24th 2011
Author
Matthew Novick

ADOTAS - Over the next few weeks, as ad:tech and the other fall conferences continue to play out, we will all experience the collective sigh following the unveiling of a new LUMAscape as well as the usual predictions as to what it all means. If you haven’t seen one, the LUMAscape ... more...

Four Customers, Seven Steps: Executing Site and Search Retargeting

Written on
August 19th 2011
Author
Josh Shatkin-Margolis

ADOTAS – When it comes right down to it, there are four kinds of digital customers in terms of value, but only one innovative strategy to get to them all. The first are the most likely to buy the products on your site; second most likely to buy are customers ... more...

Quick Hits: $800 Million More in Twitter Funding? Wow…

Written on
July 21st 2011
Author
Gavin Dunaway

ADOTAS – Holy hell — Twitter is raising another $800 million, giving it a valuation of $8 billion? Well, $400 million is apparently going towards cashing out current investors (doesn’t Fred Wilson of Union Square Ventures keep yapping about inflated valuations?)and employees. Kara Swisher at All Things D hears that ... more...

Magnetic Gets More Attractive With Self-Service

Written on
December 2nd 2010
Author
Gavin Dunaway

ADOTAS – As search marketers increasingly are crossing over into the world of display, Magnetic thought why not make buying that kind of media as simple as the SEM process? The search retargeter’s new self-service platform allows search marketers to find search intent data through display targeting, as well as create ... more...