magazines



Who Will Lead The Charge Toward Tablet Optimization?

Written on
September 3rd 2013
Author
Dan Meehan

ADOTAS — As the digital media and advertising marketplace continues to evolve, tablet and mobile media have taken center stage.  It’s no secret that consumer behavior typically drives the media industry.  Media consumption from tablet devices continues to explode, mostly at the expense of desktop/PC time spent.  Much has been made ... more...

Is The Move to Mobile a Race to the Bottom for Publishers?

Written on
February 14th 2013
Author
Richard L. Tso

For advertisers and publishers, the lifetime value of a customer (LTV) has been crushed by the introduction of digital. The spiraling decline of print has led to a drastic decrease in the number of subscription-based revenues for publishers, who rely heavily on this dependable revenue stream to partially cover high ... more...

Hearst Magazines Offers Brands Social Engagement Through Buddy Media

Written on
June 13th 2011
Author
Gavin Dunaway

ADOTAS – Hearst Magazines’ Digital Media unit has hooked up with Facebook branded platform operator Buddy Media to introduce some pretty cool social media tie-ins for Hearst’s brand advertisers. One can only the imagine the potential for cross-media selling. Buddy Media will power branded social media applications dubbed “sapplets” (which sounds ... more...

Magazines Gotta Change for Tablet Market

Written on
March 21st 2011
Author
Peter Koeppel

ADOTAS – Starting with the launch of the iPad and then bolstered by new Android-based tablets, the tablet market has publishers equally excited about the future of magazines and nervous about their transition to the tablet market. The tablet market is expected to hit 58 million units by 2014, according to ... more...

Time Embraces Multiplatform Approach for Magazines

Written on
February 11th 2011
Author
Gavin Dunaway

ADOTAS – Time Inc. appears to be embracing multichannel strategies wholeheartedly when it comes to its cadre of print-based magazines. Yesterday, Hewlett-Packard announced that Time was the exclusive magazine publishing partner of the forthcoming TouchPad, the Palm unit’s weapon in the tablet wars. Users of the tablet will be offered Time, ... more...

iPad Hasn’t Saved Magazine Industry… Yet

Written on
December 29th 2010
Author
Gavin Dunaway

ADOTAS – No, magazine industry, the iPad is not your Santa Claus. While many magazines with paid-mobile editions are yet to send their digital single-issue sales to the Audit Bureau of Circulations, but the ones that have aren’t spreading good cheer. Wired astounded the digital world by selling 100,000 digital copies ... more...

Pubs Should Design the Next Printing Press: Part II

Written on
July 7th 2010
Author
Chris O'Hara

ADOTAS – A long time ago, things got mighty comfortable in publishing land. The industry that created the ability to print a trillion newspapers every night and get them into America’s driveways by 5 a.m., got fat and happy on loads of advertising money, and they started building immense sales ... more...

Print is not dead – yet.

Written on
March 12th 2009
Author
Edward Barrera

ADOTAS — At least that’s what I get from this new survey from The Rosen Group. Now the firm has media (print) clients, but according to the group, nearly 80 percent of respondents subscribe to magazines and the vast majority, 83 percent, find that daily newspapers are still relevant. When asked ... more...