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Today’​s Burning Question: Super Bowl Ad Spend (TV vs. Online)

Written on
January 31st 2013
Author
Mike Daly

Earlier this week via email, we asked industry leaders: Is a significant portion of Super Bowl ad dollars shifting from TV to online this year? Here are the responses. “I wouldn’t say a significant portion is shifting from TV to online. However, I will say that the investments in online advertising during [...] more...



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Today’​s Burning Question: Super Bowl Ad Spend (TV vs. Online)Earlier this week via email, we asked industry leaders: Is a significant portion of Super Bowl ad dollars shifting from TV [...] more...

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