mad-men



Rapt Media: 9 Predictions for Online Video in 2014

Written on
January 2nd 2014
Author
Rapt Media

ADOTAS – Though Interactive Video (IV) isn’t totally new, projects like Philips’ “Designed to Play,” Maybelline’s “Glamour Eye,” and Bob Dylan’s interactive music video helped spread the gospel of IV in 2013, leading us to believe that 2014 will be a breakout year for IV. As technology exponentially evolves each ... more...

It’s Not Big Data Vs. Creative: It’s Big Data AND Creative

Written on
December 24th 2013
Author
Graham Clark and Max Fresen

EDITOR’S NOTE: This article, originally published on Feb. 6, 2013, placed at No. 18 in our 20 most popular articles of the year. ADOTAS – For decades, the marketing industry has been dominated by the creative disciplines. Customer Experience has focused on creative professionals producing high-impact visual presentations that grab and ... more...

Hearst Unveils Native Ad Units for Mobile

Written on
May 29th 2013
Author
Richard L. Tso

ADOTAS — Native ads have been getting a lot of buzz lately as the next evolution of advertising, blurring the lines between promotional and editorial content. While online and mobile display is still witnessing double-digit annual growth, according to recent polls, consumers, and especially teens, are tuning out traditional banners ... more...

Madison Avenue’s Odd Couple: Data and Creative Making Beautiful Ads Together

Written on
April 5th 2013
Author
David Jakubowski

ADOTAS – The Yin and the Yang, The Artist and The Scientist, Venus and Mars. Any one of those descriptors can be aptly applied to the marketing industry’s newest odd couple: the data scientist and the creative director. Long inhabiting different ecosystems, data and creative can now be found coupling ... more...

The Big Data Fallacy: Is Your Targeting Data Transsexual?

Written on
February 6th 2013
Author
Richard L. Tso

Brands, agencies and trading desks now have access to mounds of targeting and performance data to fuel advertising campaigns, and can pretty accurately track paid media that results in impressions, CTR and engagement. Big data and the rise of new marketing algorithms are giving advertisers insight into virtually every aspect ... more...

Top 3 CES Parties with Swagger

Written on
January 8th 2013
Author
Roman Tsunder

Despite the awkward social reputation of the tech industries, CES has never been a nerdy affair. Quite the opposite, in fact. Look at these guys: [CES 1967, photo via TheVerge.com] Part “Mad Men,” part Brigitte Bardot — they clearly know what’s up. Throughout its 46-year history, the annual Consumer Electronics Show has always ... more...

Advertising Week: Navigating the Tsunami of Big Data

Written on
October 3rd 2012
Author
Richard L. Tso

In yesterday’s Advertising Week 2012 panel, “Embracing Big Data, How Quant Can Support Advertising,” there was a general consensus that gone are the days of “Mad Men” with a singular creative approach to advertising. Now big data is stealing the spotlight. In this age of lightning-fast communications and the overabundance of ... more...

Ad Week 2012 Preview: Putting the ‘AWE’ in Awesome

Written on
September 28th 2012
Author
Richard L. Tso

It’s that time again where the world’s leading advertising industry giants are set to descend on Manhattan to talk shop, sip scotch and share insights about the latest trends in digital, print, mobile, social and entertainment. This year, technology will take center stage throughout the trade conferences, industry sessions and ... more...

INFOGRAPHIC: 2012 Emmys Across the Social Web

Written on
September 24th 2012
Author
Richard L. Tso

The Emmys last night revealed some shockers as “Homeland” beat out “Mad Men” for the coveted statue and the winning comedy series was “Modern Family” for the third time in a row. With all the Emmy news, social ad company RadiumOne just released the accompanying infographic covering the news surrounding ... more...