ADOTAS — Digital advertising and technology collide this week as Internet Week New York (IWNY) kicks off its 6th year exploring how new media has touched virtually every aspect of business, from food to fashion to healthcare and education. Even if you’re not a techie, there are plenty of reasons to [...] more...
Mobiquity Study: Apple, Best Buy and Kohl’s Deliver the Most Satisfactory Mobile Shopping Experiences
BOSTON (December 12, 2012) – While Black Friday and Cyber Monday 2012 proved that mobile commerce is growing steadily, new research reveals that the top 20 brick-and-mortar retail brands still fall short of consumers’ expectations for fast, well-designed and functional mobile apps and websites. “The Mobile Shopping Satisfaction Report,” an [...] more...
The dust has settled on Black Friday and early reports are touting the record-breaking billions spent by consumers. But which retailers were the most successful at turning the Black Friday hype into a flood of in-store foot traffic? In order to better understand how major retailers fared this Black Friday, Placed [...] more...
SAN FRANCISCO & LONDON (November 15, 2012) – King.com, a leading casual social games company, today announced that its advertising revenue from its social games has increased tenfold in 2012 and that its top advertising solutions, such as incentivized video, have averaged a click-through rate of more than 5 percent. Leveraging [...] more...
FOSTER CITY, CALIF. (Octover 19, 2012) — Adchemy®, Inc., a leading advertising technology company, today announced that a year into its relationship with Microsoft Corp. more than 100 IntentMaps™ are being used by advertisers to simplify and profitably expand their search campaigns on the Yahoo! Bing Network. Among the [...] more...
NEW YORK (September 18, 2012) — Digitas, the leading global integrated brand agency with digital at its core, announced the hire of Adam Shlachter, formerly of MEC, as Senior Vice President, Media at Digitas New York. Shlachter will lead media for the American Express Global Advertising & Brand Management [...] more...
- Lotame and Optimizely Partner for Website Content Optimization and Personalization March 12th 2014 NEW YORK, March 12, 2014 (ADOTAS) – Lotame today announced [...] more »
- Study: 1% of Advertisers Generate 80% of Clicks Across 10 Search Categories in US, UK and France March 12th 2014 ROME, March 12, 2014 (ADOTAS) – Paid search advertising is [...] more »
- Brainshark Launches Brainshark for Salesforce Work.com on Salesforce1 AppExchange March 12th 2014 WALTHAM, Mass., March 12, 2014 (ADOTAS) — Brainshark, Inc., the [...] more »
- MediaBrix Launches In-Game Ad SDK for Intel’s Latest Platform March 12th 2014 NEW YORK, March 12, 2014 (ADOTAS) — MediaBrix, the leading [...] more »
- Fiverr® Updates iPhone App: Puts Over 3 Million Gigs® in the Palm of Your Hand March 12th 2014 NEW YORK, March 12, 2014 — Fiverr®, the world’s largest [...] more »
- BroadbandTV CEO is Named Young Global Leader by the World Economic Forum March 11th 2014 VANCOUVER, March 11, 2014 (ADOTAS) – Shahrzad Rafati, founder and CEO [...] more »
- Intent Media Hires Noted Travel Industry Exec Noreen Henry as VP of Business Development March 11th 2014 NEW YORK, March 11, 2014 (ADOTAS) — Intent Media, an [...] more »
- Personalization Isn’t Creepy; It’s a Reality & a Necessity for Success March 12th 2014
- Big-Budget TV Ads Alone Aren’t Enough: Use Programmatic to Tell Your Brand Story March 12th 2014
- 5 Keys to Capitalizing on the Mobile Gaming Phenomenon March 11th 2014
- The Programmatic Future: Automation Poised to Dominate Video Ad Buying March 10th 2014
- You Have My Data, Now Stop Retargeting Me! March 7th 2014
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- Courtesy to The Bellingham Business Journal | For Copywriters Only: [...] Fiverr® Updates iPhone App: Puts Fіnіѕhеԁ 3 Million Gigs® іn thе Palm οf Yουr
- Chris: I don't think BBTV drives success for online video creators by leveraging its proprietary technology
- Weekly RTB and Programmatic Marketing News from RTB Forums | My Blog / Website: [...] http://www.adotas.com/2014/03/sonobi-to-sponsor-premium-programmatic-event-in-nyc-next-week/ [...]
- BroadbandTV CEO is Named Young Global Leader by the World Economic Forum - Responsivemts | Responsivemts: [...] Headlines Amazon Working on Music-Streaming ServiceThe Woman Who Scavenged SXSW For An iPadBroadbandTV