m-a
Yahoo Dons Rosy Glasses, Issues Q1 Report
ADOTAS — All is well at Yahoo HQ, nothing to see here! That’s the message the company is clearly hoping to send in yet another attempt to stave off Microsoft Corp.’s unwanted advances. Yahoo Inc. today filed a presentation for its investors that details its three-year financial plan and strategic initiatives [...] more...
As the Net Turns: Google Declares War on Microhoo
ADOTAS – Google says it’s worried about your freedom. The world’s premier search engine announced today that if Microsoft Corp. acquires Yahoo Inc., the free flow of information online could be compromised, according to reports. (Perhaps Google is just concerned about its continued market dominance? Wait … no … that would [...] more...
Rosy Future Predicted for Small Ad Networks
ADOTAS — Smaller ad networks have a unique opportunity to drum up extra revenue, according to media investment bankers, DeSilva+Phillips, who released released a white paper on the subject today. The paper analyzes the online advertising network business from an M&A perspective in light of Google’s $3.1 billion acquisition of DoubleClick. DeSilva+Phillips [...] more...
Microsoft Expands Display Ad Business With Rapt Buy
ADOTAS — Microsoft Corp. bought online advertising management company Rapt Inc. today. In a statement, the software company said it will provide clients with an integrated asset and inventory management system – and help Web publishers control how they package and price online advertisements. Financial terms of the deal were [...] more...
Yahoo, Microsoft Meet for First Time Since Takeover Bid
ADOTAS – With all of the cloak and dagger intrigue associated with secret war meetings and shady arms deals, Yahoo Inc. and Microsoft Corp. reportedly met early this week to discuss the software giant’s unsolicited bid. The meeting was the first since Microsoft’s January 31 offer and Yahoo’s February 11 rejection [...] more...
AOL Buys Bebo To Grow Global Online Ad Audience
ADOTAS — AOL has a new friend. The company announced today that they bought social network Bebo for $850 million in cash as part of a wider strategy to boost its online advertising network, Platform-A. Bebo is all the rage on the Continent – with a base of more than 40 [...] more...
Is AOL Next on the Block?
ADOTAS — Time Warner’s chief executive, Jeff Bewkes, is pursuing merging AOL with another company, according to reports. The company has put all of its eggs in its advertising basket, spending more than $1 billion on acquisitions and playing a game of musical chairs with its ad chiefs. (Lynda Clarizio is [...] more...
Yahoo (Slightly) Less Sought After; Microhoo Plans To Avoid Tech Snafu
ADOTAS — Yahoo Inc. has lost a suitor. As many industry watchers predicted, News Corp.’s desire for Yahoo is not as ardent as Microsoft Corp.’s. Rupert Murdoch reportedly told investors at an annual Bear Stearns media conference today that News Corp. will not “get into a fight” with Microsoft. News Corp. [...] more...
Rumor: Four Companies Vie for Digg
ADOTAS — Digg this: TechCrunch is reporting that four companies are duking it out over the content-sharing site. Microsoft Inc., Google Inc., and two unidentified media companies are in the ring and rumor has it – a sale may happen shortly. Of course rumors of Digg’s sale have been floated before [...] more...
EU Likely To Give Google/DoubleClick Merger the Green Light
ADOTAS – Bust out the champagne because the wedding’s on! Google Inc. is finally getting the European Union regulators’ blessing to take over ad firm DoubleClick Inc., according to widespread reports. The regulators have long been expected to approve the $3.1 billion merger – in January, the European Commission abstained from [...] more...
-
Loading ...
Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- Domain Outlook : Latest Domain News » Blog Archive » With gTLDs, Global Branding Starts with a Name - ADOTAS: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The
- ReTargeter » Attacking Bad Banners: Inaugural Edition: [...] between 0.01% to 0.1%. Even with retargeted ads, which tend to have clickthrough rates
