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Yahoo Dons Rosy Glasses, Issues Q1 Report

Written on: March 18th 2008
Author: Editor

ADOTAS — All is well at Yahoo HQ, nothing to see here! That’s the message the company is clearly hoping to send in yet another attempt to stave off Microsoft Corp.’s unwanted advances. Yahoo Inc. today filed a presentation for its investors that details its three-year financial plan and strategic initiatives [...] more...

As the Net Turns: Google Declares War on Microhoo

Written on: March 17th 2008
Author: Editor

ADOTAS – Google says it’s worried about your freedom. The world’s premier search engine announced today that if Microsoft Corp. acquires Yahoo Inc., the free flow of information online could be compromised, according to reports. (Perhaps Google is just concerned about its continued market dominance? Wait … no … that would [...] more...

Rosy Future Predicted for Small Ad Networks

Written on: March 14th 2008
Author: Editor

ADOTAS — Smaller ad networks have a unique opportunity to drum up extra revenue, according to media investment bankers, DeSilva+Phillips, who released released a white paper on the subject today. The paper analyzes the online advertising network business from an M&A perspective in light of Google’s $3.1 billion acquisition of DoubleClick. DeSilva+Phillips [...] more...

Microsoft Expands Display Ad Business With Rapt Buy

Written on: March 14th 2008
Author: Editor

ADOTAS — Microsoft Corp. bought online advertising management company Rapt Inc. today. In a statement, the software company said it will provide clients with an integrated asset and inventory management system – and help Web publishers control how they package and price online advertisements. Financial terms of the deal were [...] more...

Yahoo, Microsoft Meet for First Time Since Takeover Bid

Written on: March 14th 2008
Author: Editor

ADOTAS – With all of the cloak and dagger intrigue associated with secret war meetings and shady arms deals, Yahoo Inc. and Microsoft Corp. reportedly met early this week to discuss the software giant’s unsolicited bid. The meeting was the first since Microsoft’s January 31 offer and Yahoo’s February 11 rejection [...] more...

AOL Buys Bebo To Grow Global Online Ad Audience

Written on: March 13th 2008
Author: Editor

ADOTAS — AOL has a new friend. The company announced today that they bought social network Bebo for $850 million in cash as part of a wider strategy to boost its online advertising network, Platform-A. Bebo is all the rage on the Continent – with a base of more than 40 [...] more...

Is AOL Next on the Block?

Written on: March 12th 2008
Author: Editor

ADOTAS — Time Warner’s chief executive, Jeff Bewkes, is pursuing merging AOL with another company, according to reports. The company has put all of its eggs in its advertising basket, spending more than $1 billion on acquisitions and playing a game of musical chairs with its ad chiefs. (Lynda Clarizio is [...] more...

Yahoo (Slightly) Less Sought After; Microhoo Plans To Avoid Tech Snafu

Written on: March 10th 2008
Author: Editor

ADOTAS — Yahoo Inc. has lost a suitor. As many industry watchers predicted, News Corp.’s desire for Yahoo is not as ardent as Microsoft Corp.’s. Rupert Murdoch reportedly told investors at an annual Bear Stearns media conference today that News Corp. will not “get into a fight” with Microsoft. News Corp. [...] more...

Rumor: Four Companies Vie for Digg

Written on: March 7th 2008
Author: Editor

ADOTAS — Digg this: TechCrunch is reporting that four companies are duking it out over the content-sharing site. Microsoft Inc., Google Inc., and two unidentified media companies are in the ring and rumor has it – a sale may happen shortly. Of course rumors of Digg’s sale have been floated before [...] more...

EU Likely To Give Google/DoubleClick Merger the Green Light

Written on: March 6th 2008
Author: Editor

ADOTAS – Bust out the champagne because the wedding’s on! Google Inc. is finally getting the European Union regulators’ blessing to take over ad firm DoubleClick Inc., according to widespread reports. The regulators have long been expected to approve the $3.1 billion merger – in January, the European Commission abstained from [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...