lyris
Quick Hits: Apple-Scorned Tapjoy to Fund App-Porting to Android
ADOTAS – Following Apple’s banning of offer walls that incentivize app downloads through virtual items, Tapjoy, once known as OfferPal, is launching a $5 million fund to port iOS apps to Android, a process that can cost developers anywhere from $50,000 to $100,000. The catch? Tapjoy wants to be able to distribute and monetize [...] more...
Lyris Keepin’ It Real-Time With Analytics
ADOTAS – I’m sure you ponder all day, What are my site visitors and email recipients doing with my marketing content right now? Well, Lyris says, stop daydreaming and start analyzing in real-time. The company has introduced instant conversion and revenue tracking to Lyris HQ – which combines e-mail marketing with [...] more...
Whole Lotta Hiring Going On
ADOTAS – As befitting that whole turning over a new leaf for the new year, my inbox has been flooded with hiring announcements. MySpace welcomed Shari Friedman as senior vice president of advertising sales — West. In June 2006, Friedman was hired by Fox Interactive Media to build the entertainment vertical [...] more...
Industry news on hirings, partnerships and new offerings
ADOTAS — Premium Network, Pubmatic, Lyris, HiveMind Marketing, Brand.net and Moire Marketing Partners all recently had annoucements. Andrew Rutledge joins PubMatic as Vice President of Publisher Sales and head of its expanding New York office. Andrew was previously Director of DoubleClick’s agency and advertisers sales. Also, Josh Wetzel has been appointed [...] more...
Lyris acquires longtime partner Facultas
ADOTAS — The marketing technology company has aquired Facultas, a full-service email marketing agency based in the UK. No terms were disclosed. With the acquisition, Lyris has expanded its global footprint and ability to extend full-service offerings to multinational customers. Lyris will be opening a new office in central London. Donna [...] more...
Lyris ListManager 10 Delivers
ADOTAS – Lyris Inc. announced today the newest version of its flagship on-premise email marketing engine, Lyris ListManager 10, Delivery Edition. ListManager 10 enables marketers to address their deliverability issues of email marketing as well as minimizes IT involvement for users. Wes Owen, VP of Net Atlantic stated “The most [...] more...
Lyris Unveils Juiced-Up Online Marketing Suite
ADOTAS – Lyris has unveiled a new version of its online, integrated marketing suite, called Lyris HQ. The interface has been significantly enhanced: the entire Lyris HQ Toolset (including EmailLabs, ClickTracks, HotBanana, EmailAdvisor and BidHero) will be accessible in one place, allowing a new level of functionality and collaboration. Since its [...] more...
Lyris Snatches Benefitstreet Exec
ADOTAS – Technology platform Lyris, Inc. today announced the hiring of Heidi Mackintosh as vice president and chief financial officer. Mackintosh replaces Joe Lambert who is leaving to “pursue other interests,” the company said. Mackintosh hails from Benefitstreet, Inc., where she was vice president and corporate controller at the online financial [...] more...
American Apparel Picks Lyris To Manage Marketing Campaign
ADOTAS — Marketing technology company Lyris, Inc. announced that it has been selected to run American Apparel’s e-mail marketing program. American Apparel, a vertically integrated manufacturer, distributor and retailer of fashion basics is implementing Lyris’ ListManager – a marketing software program that creates, sends and tracks e-mail marketing campaigns – to [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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