lyris



23 Thought Leaders Offer 51 Predictions for 2014

Written on
January 9th 2014
Author
Adotas

ADOTAS — With the first full business week of 2014 rapidly coming to an end, so too is our coverage of predictions for the year ahead from online ad industry executives. If your opinion on what we should expect in this new year has not been expressed on ADOTAS, please feel ... more...

Oracle Buys Responsys, Creating the World’s Largest Modern Marketing Cloud

Written on
December 20th 2013
Author
Mike Daly

ADOTAS — Oracle has acquired marketing cloud leader Responsys for $27 a share, around $1.5 billion, according to a press release issued today. Responsys will be integrated into Oracle’s Customer Experience Cloud, which includes Commerce, Sales, Service, Social and the Oracle Marketing Cloud. “By bringing together Responsys and Oracle Eloqua in the ... more...

Salesforce’s $2.5B Acquisition of ExactTarget is a ‘Bold Move’

Written on
June 4th 2013
Author
Mike Daly

ADOTAS – Salesforce.com has acquired cloud-marketing platform ExactTarget for the tidy sum of $2.5 billion. In a press release issued today, Salesforce said the acquisition “will further its mission of being the world’s leading CRM platform — one that enables companies to transform how they connect with their customers across sales, ... more...

Today’s Burning Question: Implications of Marketo IPO

Written on
April 3rd 2013
Author
Mike Daly

ADOTAS – Today we’re asking our crack squad of online gurus the following question: “What does Marketo’s $75M IPO mean for the marketing automation space?” Here’s how they responded. “Traditional advertising is being disrupted and transformed by digital to a greater degree than ever. We hear this from the CMOs of ... more...

Reaction to Facebook’s New Search Feature

Written on
January 16th 2013
Author
Mike Daly

Facebook’s introduction of Graph Search on Tuesday has, not surprisingly, elicited a flurry comments from interested Internet parties. Here’s what a few of them had to say: “At this point, I’m unimpressed. It remains unclear on how advertisers will be able to use this Graph Search product to better market and ... more...

Crew Clothing Selects Lyris to Power Digital Marketing Campaigns

Written on
December 11th 2012
Author
AdotasWire

EMERYVILLE, CALIF. (December 11, 2012) – Lyris, Inc. (LYRI), a global provider of digital marketing solutions, today announced Crew Clothing, Britain’s leading retailer for casual outdoor clothing, has selected Lyris to power data-driven engagement across every customer interaction. Using Lyris ONE, the industry’s leading digital marketing automation platform, Crew Clothing ... more...

Infographic: Holiday Email Deliverability Tips

Written on
November 21st 2012
Author
Adotas

Via Lyris: “Digital marketers can face a long and winding road in getting emails to customers this time of year. Here are 10 tips for making sure your messages make it into holiday inboxes.” Read More ... Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2012%2F11%2Finfographic-holiday-email-deliverability-tips%2F'; addthis_title ... more...

Lyris Gifts Customers with Services Designed to Boost Holiday Campaign Success

Written on
November 14th 2012
Author
Mike Daly

EMERYVILLE, CALIF. (November 6, 2012) – Lyris, Inc. (OTCBB: LYRI) today announced its comprehensive Holiday Readiness Review program to help its leading customers optimize digital marketing campaign success in advance of the holiday season. By delivering consulting services for email marketing optimization including campaign creative and strategy audit, deliverability best ... more...

Lyris Reports Strong Adoption of Digital Marketing Platform in Latin America

Written on
October 19th 2012
Author
AdotasWire

EMERYVILLE, CALIF. (October 16, 2012) – Lyris, Inc. (OTCBB: LYRI), a global provider of digital marketing solutions, today announced strong customer adoption in Argentina, Brazil, Colombia and México. Recent wins include Exito.com, a regional leader in e-commerce; Casa Editorial El Tiempo, one of the largest media conglomerates in Latin America; ... more...

Lyris Unveils First Digital Marketing Platform to Address Big Data Challenge

Written on
September 11th 2012
Author
PR

Lyris, Inc. (OTCBB: LYRI.OB), a global provider of digital marketing solutions, today unveiled the first digital marketing automation platform built from the ground up to help marketers transform the massive amounts of customer interactive data into measurable business value. Lyris ONE analyzes “Big Data” from structured and unstructured sources, including ... more...