lyris
Today’s Burning Question: Implications of Marketo IPO
ADOTAS – Today we’re asking our crack squad of online gurus the following question: “What does Marketo’s $75M IPO mean for the marketing automation space?” Here’s how they responded. “Traditional advertising is being disrupted and transformed by digital to a greater degree than ever. We hear this from the CMOs of [...] more...
Reaction to Facebook’s New Search Feature
Facebook’s introduction of Graph Search on Tuesday has, not surprisingly, elicited a flurry comments from interested Internet parties. Here’s what a few of them had to say: “At this point, I’m unimpressed. It remains unclear on how advertisers will be able to use this Graph Search product to better market and [...] more...
Crew Clothing Selects Lyris to Power Digital Marketing Campaigns
EMERYVILLE, CALIF. (December 11, 2012) – Lyris, Inc. (LYRI), a global provider of digital marketing solutions, today announced Crew Clothing, Britain’s leading retailer for casual outdoor clothing, has selected Lyris to power data-driven engagement across every customer interaction. Using Lyris ONE, the industry’s leading digital marketing automation platform, Crew Clothing [...] more...
Infographic: Holiday Email Deliverability Tips
Via Lyris: “Digital marketers can face a long and winding road in getting emails to customers this time of year. Here are 10 tips for making sure your messages make it into holiday inboxes.” Read More ... Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2012%2F11%2Finfographic-holiday-email-deliverability-tips%2F'; addthis_title [...] more...
Lyris Gifts Customers with Services Designed to Boost Holiday Campaign Success
EMERYVILLE, CALIF. (November 6, 2012) – Lyris, Inc. (OTCBB: LYRI) today announced its comprehensive Holiday Readiness Review program to help its leading customers optimize digital marketing campaign success in advance of the holiday season. By delivering consulting services for email marketing optimization including campaign creative and strategy audit, deliverability best [...] more...
Lyris Reports Strong Adoption of Digital Marketing Platform in Latin America
EMERYVILLE, CALIF. (October 16, 2012) – Lyris, Inc. (OTCBB: LYRI), a global provider of digital marketing solutions, today announced strong customer adoption in Argentina, Brazil, Colombia and México. Recent wins include Exito.com, a regional leader in e-commerce; Casa Editorial El Tiempo, one of the largest media conglomerates in Latin America; [...] more...
Lyris Unveils First Digital Marketing Platform to Address Big Data Challenge
Lyris, Inc. (OTCBB: LYRI.OB), a global provider of digital marketing solutions, today unveiled the first digital marketing automation platform built from the ground up to help marketers transform the massive amounts of customer interactive data into measurable business value. Lyris ONE analyzes “Big Data” from structured and unstructured sources, including [...] more...
Welcome Aboard: This Week’s New Hires
ADOTAS - It’s another Friday, and while everyone’s preparing to check out for the weekend, you can also check out this week’s new appointments and promotions at software companies, ad agencies, marketing firms and major publishers. Welcome aboard, all, and without further ado: • Kartik Ramakrishnan is now senior vice president and [...] more...
Quick Hits: Apple-Scorned Tapjoy to Fund App-Porting to Android
ADOTAS – Following Apple’s banning of offer walls that incentivize app downloads through virtual items, Tapjoy, once known as OfferPal, is launching a $5 million fund to port iOS apps to Android, a process that can cost developers anywhere from $50,000 to $100,000. The catch? Tapjoy wants to be able to distribute and monetize [...] more...
Lyris Keepin’ It Real-Time With Analytics
ADOTAS – I’m sure you ponder all day, What are my site visitors and email recipients doing with my marketing content right now? Well, Lyris says, stop daydreaming and start analyzing in real-time. The company has introduced instant conversion and revenue tracking to Lyris HQ – which combines e-mail marketing with [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Adotas Poll: Pay Music Service Will Have Most Affect On Google’s Bottom Line May 24th 2013 ADOTAS – In last week’s poll, we asked our readers: [...] more »
- Report: Tremor Video Files for IPO May 24th 2013 ADOTAS – Are our readers incredibly influential, or are they [...] more »
- How to Make Lead Exchange Work May 24th 2013 ADOTAS — The idea of lead exchanges has hardly been [...] more »
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013 ADOTAS — In the next five years the ticket market [...] more »
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
Features
- How to Make Lead Exchange Work May 24th 2013
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
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