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Quick Hits: Apple-Scorned Tapjoy to Fund App-Porting to Android

Written on
June 16th 2011
Author
Gavin Dunaway

ADOTAS – Following Apple’s banning of offer walls that incentivize app downloads through virtual items, Tapjoy, once known as OfferPal, is launching a $5 million fund to port iOS apps to Android, a process that can cost developers anywhere from $50,000 to $100,000. The catch? Tapjoy wants to be able to distribute and monetize [...] more...

Lyris Keepin’ It Real-Time With Analytics

Written on
July 15th 2010
Author
Gavin Dunaway

ADOTAS – I’m sure you ponder all day, What are my site visitors and email recipients doing with my marketing content right now? Well, Lyris says, stop daydreaming and start analyzing in real-time. The company has introduced instant conversion and revenue tracking to Lyris HQ – which combines e-mail marketing with [...] more...

Whole Lotta Hiring Going On

Written on
January 13th 2010
Author
Gavin Dunaway

ADOTAS – As befitting that whole turning over a new leaf for the new year, my inbox has been flooded with hiring announcements. MySpace welcomed Shari Friedman as senior vice president of advertising sales — West. In June 2006, Friedman was hired by Fox Interactive Media to build the entertainment vertical [...] more...

Industry news on hirings, partnerships and new offerings

Written on
August 24th 2009
Author
Edward Barrera

ADOTAS — Premium Network, Pubmatic, Lyris, HiveMind Marketing, Brand.net and Moire Marketing Partners all recently had annoucements.   Andrew Rutledge joins PubMatic as Vice President of Publisher Sales and head of its expanding New York office. Andrew was previously Director of DoubleClick’s agency and advertisers sales. Also, Josh Wetzel has been appointed [...] more...

Lyris acquires longtime partner Facultas

Written on
May 13th 2009
Author
Edward Barrera

ADOTAS — The marketing technology company has aquired Facultas, a full-service email marketing agency based in the UK. No terms were disclosed. With the acquisition, Lyris has expanded its global footprint and ability to extend full-service offerings to multinational customers. Lyris will be opening a new office in central London. Donna [...] more...

Lyris ListManager 10 Delivers

Written on
August 11th 2008
Author
Sarah Novotny

ADOTAS – Lyris Inc. announced today the newest version of its flagship on-premise email marketing engine, Lyris ListManager 10, Delivery Edition. ListManager 10 enables marketers to address their deliverability issues of email marketing as well as minimizes IT involvement for users. Wes Owen, VP of Net Atlantic stated “The most [...] more...

Lyris Unveils Juiced-Up Online Marketing Suite

Written on
June 23rd 2008
Author
Kathleen

ADOTAS – Lyris has unveiled a new version of its online, integrated marketing suite, called Lyris HQ. The interface has been significantly enhanced: the entire Lyris HQ Toolset (including EmailLabs, ClickTracks, HotBanana, EmailAdvisor and BidHero) will be accessible in one place, allowing a new level of functionality and collaboration. Since its [...] more...

Lyris Snatches Benefitstreet Exec

Written on
April 17th 2008
Author
Kathleen

ADOTAS – Technology platform Lyris, Inc. today announced the hiring of Heidi Mackintosh as vice president and chief financial officer. Mackintosh replaces Joe Lambert who is leaving to “pursue other interests,” the company said. Mackintosh hails from Benefitstreet, Inc., where she was vice president and corporate controller at the online financial [...] more...

American Apparel Picks Lyris To Manage Marketing Campaign

Written on
March 28th 2008
Author
Sarah Novotny

ADOTAS — Marketing technology company Lyris, Inc. announced that it has been selected to run American Apparel’s e-mail marketing program. American Apparel, a vertically integrated manufacturer, distributor and retailer of fashion basics is implementing Lyris’ ListManager – a marketing software program that creates, sends and tracks e-mail marketing campaigns – to [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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