lyris
Lyris ListManager 10 Delivers
ADOTAS - Lyris Inc. announced today the newest version of its flagship on-premise email marketing engine, Lyris ListManager 10, Delivery Edition. ListManager 10 enables marketers to address their deliverability issues of email marketing as well as minimizes IT involvement for users. Wes Owen, VP of Net Atlantic stated “The most [...] more...
Lyris Unveils Juiced-Up Online Marketing Suite
ADOTAS – Lyris has unveiled a new version of its online, integrated marketing suite, called Lyris HQ. The interface has been significantly enhanced: the entire Lyris HQ Toolset (including EmailLabs, ClickTracks, HotBanana, EmailAdvisor and BidHero) will be accessible in one place, allowing a new level of functionality and collaboration. Since its [...] more...
Lyris Snatches Benefitstreet Exec
ADOTAS – Technology platform Lyris, Inc. today announced the hiring of Heidi Mackintosh as vice president and chief financial officer. Mackintosh replaces Joe Lambert who is leaving to “pursue other interests,” the company said. Mackintosh hails from Benefitstreet, Inc., where she was vice president and corporate controller at the online financial [...] more...
American Apparel Picks Lyris To Manage Marketing Campaign
ADOTAS — Marketing technology company Lyris, Inc. announced that it has been selected to run American Apparel’s e-mail marketing program. American Apparel, a vertically integrated manufacturer, distributor and retailer of fashion basics is implementing Lyris’ ListManager – a marketing software program that creates, sends and tracks e-mail marketing campaigns – to [...] more...
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HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
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