luxury-brands



Leveraging Artificial Intelligence to Reap the Rewards of Big Data Advertising

Written on
January 31st 2013
Author
Eric Porres

Luxury marketing executives know reaching the right audience is critical to marketing success. Campaigns must reach and “speak to” high-income, luxury-minded, brand-conscious consumers, instead of just reaching mass-market audiences like other brands. That’s why it’s so important for luxury brands to embrace “Big Data” advertising – analyzing every bit of ... more...

Infographic from comScore/Martini Media Features Surprising Data on Affluent Online Shoppers

Written on
December 13th 2012
Author
Adotas

Today, comScore and Martini Media announced the results of the latest wave of their Affluent Online Shopper Index which took a close look at holiday shopping activity. The researchers found the results showing heavy online research and purchase activity by the affluent very interesting, since there have been a number of headlines ... more...