luxury brand marketing

luxury-brand-marketing

Connecting With Customers While Managing Branded Content and Channels

Written on: January 18th 2013
Author: Eric Courville

Twitter. Pinterest. Facebook. LinkedIn. These popular social media platforms are contributing to a new marketing approach that is focused more on digital and interactive, while becoming less traditional and less focused on single-channel marketing. Marketers can no longer rely on implementing a campaign only in traditional media channels such as [...] more...

Case Study: MediaMind Helps TAG Heuer Meet Campaign Goals

Written on: January 9th 2013
Author: Adotas

TAG Heuer is one of the most recognized global brands in luxury timepieces – representing an elite level of technical achievement and style. The brand maintains its larger-than-life image not only with A-list celebrity ambassadors, but also with large-format attention-grabbing ad creative that often exceed publisher specs. In the Fall of [...] more...

‘Digital Should Never Be An Afterthought’: Burberry Ad Campaigns Blend Music, Fashion & Social

Written on: January 2nd 2013
Author: Richard L. Tso

Burberry has been able to do something that many brands have yet to achieve: It has transformed itself from being that stodgy trench coat company that your father wore only on weekends way back in the 60’s to a multi-faceted brand, relevant for the digital age. Burberry was established in 1846 [...] more...

Study: Luxury Brands Plan to Spend More on Digital

Written on: August 24th 2012
Author: PR

Martini Media, the digital media and content platform for engaging the audience with the most money and influence online, announced the results yesterday of a new study that reveals what luxury brand marketers consider to be the most important factors when investing in online advertising. Developed in partnership with veteran research [...] more...

Spotlight

An Interview with Jasper Mullarney, VP of Direct Response Advertising, AdknowledgeADOTAS — Industry Veteran Jasper Mullarney is Vice President of Direct Response for Adknowledge, the fourth-largest digital marketplace behind only [...] more...

Latest News

Six Mistakes You’re Making with Landing Pages May 22nd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
Wired to Share: New Research from ShareThis and Digitas Reveals Important Insights into Digital Sharing Behavior of Moms May 22nd 2013 PALO ALTO, CALIF., May 22, 2013 (ADOTAS) – In one [...] more »

Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership May 22nd 2013 ADOTAS – Yesterday, just prior to Microsoft’s press conference introducing [...] more »
Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game May 22nd 2013 ADOTAS — The potential of mobile advertising is huge. And [...] more »
Upcoming Event and Conference Calendar May 22nd 2013 ADOTAS – Here’s a snapshot of upcoming industry events. Further [...] more »
From the Twitterverse: Gamers Hate On Xbox One May 21st 2013 ADOTAS – Microsoft has unveiled Xbox One, its next-generation entertainment [...] more »
Brands & the Next Internet Wave: What You Need To Know May 21st 2013 ADOTAS – For brand managers and marketers, the Internet has [...] more »

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Features

Six Mistakes You’re Making with Landing Pages May 22nd 2013
Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game May 22nd 2013
Brands & the Next Internet Wave: What You Need To Know May 21st 2013
Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013
Preview: What’s Happening at Internet Week New York 2013 May 20th 2013

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